Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

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Trending Sources

Sentimental Insights For CXO

Saying It Social

The post Sentimental Insights For CXO appeared first on. Digital Marketing Social Media CXO facebook Integrated Digital iPhone Millenials Mobile Online and offline purchase behavior social media

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. 3: The Nine Best Facebook Marketing Tools. #4:

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. How to do Facebook Marketing Research.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Discover the sentiment of a brand, product, or topic on Twitter. ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal).

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Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Good creative will always be important in marketing. Related posts: Marketing needs to be more Adaptive!

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Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

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Converseon Study: Social Interactions More Likely To Be Neutral

Firebelly

Marketers tend to be an optimistic breed. In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will. Blog listening social interaction sentiment

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

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Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched?

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Guest post by Philip Masterson.

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Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Brand Sentiment. Digital Marketing Staples. Brand Sentiment.

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12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

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6 Instagram Trends Marketers Should Know

Sprout Social

However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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5 New Email Marketing Terms You Should Know

Convince & Convert

I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

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It's Time to Stop Thinking Like Marketers

Social Media Marketing

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

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Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. As a track leader, I had a birds-eye view behind-the-scenes at Social Media Marketing World and this post is going to share many of my key take-aways and a-ha moments.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

It “brings direct marketing discipline” into social media, and enables scale. You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. The Fortune Global 100 companies are mentioned 5.6

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Are you a B2B brand focused on marketers that work in technology?

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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. Win/loss analysis is often seen as a tool for the sales teams.

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The 5 S Model to Create Marketing Memories

Engaging Brand

It is an important tool in social marketing. Sentiment - It is not just the 'thing' that is important it is the emotion which we attach to it. From a marketing angle, you need to evoke memories. From a marketing angle how can you create a personal space for you and the customer?

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Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Social Media Marketing Mistake #2: Wasting Time on the Wrong Platforms.

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Marketing and Email Signatures: A Love Story

Convince & Convert

Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. Images and Marketing Campaigns. Image via BigStockPhoto.com.

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