Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. digital marketing

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

They’ve aggregated the entire Internet into what’s cool and what’s not so cool. Content aggregators, RSS readers and new social networks are all aiming to deliver the most sought-after content to the people who want the news, wherever they are comfortable.

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough?

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic. But what are Content aggregators? There are diverse benefits of content aggregation for your business, and we have listed a few below.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

Essential viral marketing tools

Socialmedia.biz

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.”

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtagged keyword in real-time. Start using hashtags to improve your social media marketing!

Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go?

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle.

11 Content Marketing Tools To Promote Your Blog

SocialFish

—————— Effectively promoting content is often the most challenging variable in the content marketing craze. Scoop.It is an in depth website that combines social media with a news reader/aggregator. Bundlr is another reader and aggregate site.

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The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself. There are significant differences between performing marketing for small organizations and large ones. .

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of.

We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. They were simply aggregating content from around the web and pushing it through their Twitter stream.

Social Businesses Use Technology for more than Marketing

SocialFish

In our circles, everyone understands that social technologies are a must for marketing and communications. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department. Technology enables more sophisticated aggregation and sharing of the information as well. Embrace social technology beyond just marketing and communications.

Social Businesses Use Technology for more than Marketing

SocialFish

In our circles, everyone understands that social technologies are a must for marketing and communications. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider a Lijit Wijit or other aggregator widget.

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather). aggregator. marketing professional.

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. Social supports all stages of the marketing funnel.

Team 69

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. marketing education marketing trends technology

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. Guest post by Anne Griffin.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Creating Engagement in B2B Marketing A recent Cone Inc.’s

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What Agile Content Marketing Means for Your Business

Convince & Convert

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. This was the birth of the agile marketing manifesto.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

The Digital Marketing Revolution has Just Begun

Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity.

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Then, digital marketing came along. However, as is so often the case with online marketing, we overdid it.

How to put together a top-tier SaaS marketing strategy

Sprout Social

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Lucy Clarke , marketing director, Social Chain. Holly Clarke , EMEA marketing manager, Airbnb.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords.

NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets.

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How SEO can (and should) inform social media marketing

Sprout Social

Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. This is unfortunate because both of these industries have grown and matured quite a bit over the years side by side, and they have a lot in common: both SEO and social media marketing aim at reaching and connecting with your potential customer. How SEO can inform social media marketing.

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Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. You need to create useful marketing that appeals to customers at ALL stages of the funnel.