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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

Microsoft 190
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 171
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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns.

Campaign 100
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

Sample 92
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

Metrics 78
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

Metrics 78
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Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment. If the usual model is off the rack —software-as-a-service from a single vendor, up and running with minimal configuration in minutes, hours, or days—this is custom tailored software, using the available APIs to combine the strengths of multiple products and vendors.

API 62
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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. In addition to hashtags, Keyhole can conduct an in-depth analysis of social sentiment over time for your various posts.

Analysis 113
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. ANALYTIC AGGREGATORS.

Analytics 216
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

It turned out that there are certain algorithms that are capable of sort of synthesizing Net Promoter Score, out of social sentiment that’s expressed on the web so we could create a Net Promoter Score. You derive that, Richard, by as you mentioned, looking at sentiment, right? The tricky part of it was getting sentiment calibrated on this three-step stage that Net Promoter works with, to track just passives and promoters. Most sentiment analysis is sort of binary.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

HootSuite 114
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Thanks to social media’s widespread adoption and thanks to a really open API for platforms such as Twitter, it’s inevitable that people will take advantage of the latest and greatest of Twitter tools — and then some — to eliminate the need for manual labor while still charging an arm and a leg for services. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Aggregator sites are evil.