Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

Microsoft 190

Microsoft Sentiment Engineering API 190

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 171

Tools Netvibes Social Media Sentiment 171

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments.

HootSuite 52

HootSuite Sentiment API Analytics 52

Keyhole.co

NOVEMBER 18, 2021

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns.

Campaign 100

Campaign Influencer Tools Price 100

Ignite Social Media

JANUARY 25, 2018

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

Sample 92

Sample Samples Facebook Sentiment 92

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

Metrics 78

Metrics Aggregator Facebook API 78

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

Metrics 78

Metrics Aggregator Facebook API 78

Net-Savvy Executive

SEPTEMBER 26, 2012

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment. If the usual model is off the rack —software-as-a-service from a single vendor, up and running with minimal configuration in minutes, hours, or days—this is custom tailored software, using the available APIs to combine the strengths of multiple products and vendors.

API 62

API Software Aggregator Sentiment 62

Oktopost

NOVEMBER 12, 2020

The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. In addition to hashtags, Keyhole can conduct an in-depth analysis of social sentiment over time for your various posts.

Analysis 113

Analysis B2B Data Analytics 113

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions.

Attensity 64

Attensity Crimson Hexagon Price Sentiment 64

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. ANALYTIC AGGREGATORS.

Analytics 216

Analytics Crimson Hexagon Sysomos Cymfony 216

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander.

LinkedIn 60

LinkedIn Nielsen Analytics Metrics 60

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander.

LinkedIn 70

LinkedIn Analytics Nielsen Metrics 70

Convince & Convert

JULY 27, 2012

It turned out that there are certain algorithms that are capable of sort of synthesizing Net Promoter Score, out of social sentiment that’s expressed on the web so we could create a Net Promoter Score. You derive that, Richard, by as you mentioned, looking at sentiment, right? The tricky part of it was getting sentiment calibrated on this three-step stage that Net Promoter works with, to track just passives and promoters. Most sentiment analysis is sort of binary.

Airlines 79

Airlines Sentiment Hotels API 79

Hootsuite

MARCH 31, 2020

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

HootSuite 114

HootSuite List Geotagging Avatar 114

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Social Media 130

Social Media Marketing Consultant Vocus 130

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Consultant 130

Consultant Vocus Facebook Social Media 130

Techipedia: Tamar Weinberg

JULY 7, 2010

Thanks to social media’s widespread adoption and thanks to a really open API for platforms such as Twitter, it’s inevitable that people will take advantage of the latest and greatest of Twitter tools — and then some — to eliminate the need for manual labor while still charging an arm and a leg for services. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Aggregator sites are evil.

Social Media 200

Social Media Klout Sysomos Influencer 200