What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. As an avid YouTuber, Evan is looking for tools that can help him manage all of the comments he gets – something that he hasn’t been able to find as of yet!

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? It “brings direct marketing discipline” into social media, and enables scale.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Social listening and monitoring tools are becoming more widely used across new and established brands.

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Can you use emojis in your social media?

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

So, should your agency use emojis in social media? Nice to see that happiness and love outweigh angry and sad in the social media space!). 5 Reasons Your Agency Should Use Emojis in Social Media Marketing. And social media users respond positively to emojis.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. Let’s go over four ways you can manage this common issue. The same goes for social media.

Should I Be Using Social Media Chatbots?

agora pulse

Chatbots– both on and off social media– are capable of increasingly impressive feats. Pros and Cons of Chatbots on Social Media. Social media chatbots are obviously capable of some pretty cool things that can be undeniably beneficial to brands using them.

Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

This makes it hard to keep up with your organic social media marketing. However, some of your holiday success hinges on social media because it’s the place people go to when they’re looking for awesome gift ideas. Get Your Social Calendar Ready Now.

25 Great Saved Replies to Save Time on Social

agora pulse

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Even if you have it listed on your social media profiles or website, some people will find it easier to just ask.

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

More comments means that people are interacting with your content, giving you a chance to start a conversation with them while simultaneously building valuable social proof. These types of posts are often those that are emotional, sentimental, or somehow provocative.

The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring.

Should You Hide Comments on Your Facebook Page?

agora pulse

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Negative comments on social media can have very real, very serious implications on your business.

Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. and what the user sentiment is. What type of hashtags do you need to better manage?

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people.

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4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Our Favorite Agorapulse Social Media Hacks

agora pulse

Ads comment management. Community management. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!”

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Social Media Brand Monitoring Tools.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Social Media

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. Here’s a better way: Use social media monitoring tools.

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Not Your Mother’s Social Media Session at #Tech15

SocialFish

I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. Not Your Mother’s Social Media Session: Using Social Media Intelligence to Leverage Influencers.

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Even with mass media advertising like television and radio, measuring the impact on sales and lead qualification is not impossible.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. ” — Social Media Today. 22) Social Quant.

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One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Social Media

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. Keyhole also offers analytics and social monitoring tools. Social Rank.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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5 social listening services you can offer your clients

Sprout Social

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening. The benefit of social listening services for your clients. Sentiment research.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Effective social media programs? That’s the struggle of corporate social media marketers. So back to the question, How do you manage the effectiveness of your campaign? Advanced Sentiment Analysis – not just positive and negative either.

Why Suing Old Navy Is Bad News For Kim Kardashian

Waxing UnLyrical

Can Kim survive the wave of negative sentiment heading her way? He does social media management for KimberMedia and teaches at @bgckids. Heard of the Kim Kardashian-Old Navy controversy?

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5 non-negotiable dashboards to track your social media success

Socialmedia.biz

At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak.

The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening. Result : brand sentiment, customer sentiment.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice.

Understanding the Value of Social Media Data

Buzz Marketing for Technology

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. There is a big difference between data and insights.

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Experts Dish Instagram Ad Tips to Save You Major Embarrassment

agora pulse

As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Kaitlin McKay – Head of Social at Rebecca Abigail. She was brought on to launch their social media and influencer marketing division.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Predictive Modeling of Social Activity.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

What is social proof? Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you realize it or not, you’re probably relying on social proof to make your final decision. Media mentions.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. You are not speaking the same language as your management.