Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 106

Reputation Brands Sentiment Survey 106

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 137

Strategy Sentiment Marketing Analysis 137

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

MAY 20, 2024

If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical.

Social Media 78

Social Media Metrics Social Media Management Engagement 78

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 132

Patterns Sentiment Analysis Proposal 132

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 80

Social Media Banking Brands Sentiment 80

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Awario, a social media analytics tool. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 75

Report Atlassian Brands Sentiment 75

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 68

Analysis Data Sentiment Metrics 68

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Survey 109

Survey Marketing Social Media Management Badge 109

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. View this post on Instagram A post shared by Zoë Sugg (@zoesugg) Build a community Create a place where your target audience can gather online and connect with like-minded people.

Engagement 118

Engagement Tips Loyalty Metrics 118

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Scheduling posts: At the optimal time and date for maximum engagement. Not your usual creative self?

Template 137

Template Templates Social Media Tips 137

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc.

Travel 128

Travel Sports Exercises Sentiment 128

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. However, a negative mention can severely tank your social media reputation when you’re playing the social media game. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Step 1: Get started .

Strategy 124

Strategy Sentiment Social Media Management Analysis 124

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Reputology. Get the free guide right now!

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MAY 30, 2023

It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Jumping back and forth between channels is one of the biggest sources of friction marketing managers face.

Publishing 83

Publishing Social Media Film B2B 83

Sprout Social

SEPTEMBER 23, 2021

Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

Retail 137

Retail Trends Social Media Fashion 137

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 135

Skills Sentiment Team Press Release 135

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Research 78

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 138

Reputation Tools Brands How To 138

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 130

How To Social Media Management Metrics Team 130

Sprout Social

JUNE 1, 2021

Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. 4 social media reports that can strengthen your case for renewal. Social media management services don’t hit pause when the clock strikes 5 p.m. Brand sentiment.

Sentiment 101

Sentiment Proposal How To Metrics 101

Keyhole.co

MAY 9, 2024

Third-party analytics tools While LinkedIn’s built-in analytics are a start when it comes to planning your campaign, dedicated social media management tools are on a whole new level. Fostering community engagement Community engagement goes beyond simply tracking your own LinkedIn hashtags and post performance.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

Eventful 125

Eventful Social Media How To Sports 125

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Social Media 52

Social Media Tools Sentiment Price 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

Marketing 139

Marketing How To Sample Samples 139

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. On the other, every video you post gets engagement that tells social platforms more about you and your content. at least once.

Video 136

Video Social Media How To Trends 136

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171