Remove Communities Remove Hashtag Remove Sentiment Remove Social Media Management
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 127
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Track social sentiment in real time.

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45 of the Best Social Media Analytics Tools

agora pulse

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Analisa, a social media analytics tool. Social media channels. Awario, a social media analytics tool.

Analytics 179
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Audience engagement: What it is and tips to improve it

Sprout Social

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse.

Analytics 204
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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Talkwalker.