Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. So I ask you again – is Sentiment Making Brands Stupid?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. The same goes for social media. Still feeling uncertain about how to effectively combat audience negativity on your social channels?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. The traffic we get from Google+ also sticks longer than other social media referrals. There’s been a lot of noise about Google+.

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. Listen to social. mindful social Social Media Tips and Tricks

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Are we creating optimized experiences for social media visitors?

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

ROI 85

Five way to improve your social media measurement

Dave Fleet

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. A lot of social media users fall into this category.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. .

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Why You Need to Respond Quickly to Social Media Comments

SocialFish

The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. Meeting Expectations to Restore Sentiment.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Blog Social Media Social Media Marketing

How to Gather Fan Feedback on Social Media

Convince & Convert

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

This holds true for the world of social media, also. Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. Tell us- what changes in social media are you thankful for?

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media.

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Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.

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5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. Volume and sentiment from Simply Measured Listening.

Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media.

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Social Media News Releases Get 3x More Media Coverage.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? Social media analysis

Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Can Social Media be Taught? (56).

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Social Media Monitoring. The content originates from Social Media networks and other public (Internet) sources. Related posts: Today’s Visualization Tools Help Our Brains Understand Social Monitoring. Become Social in Social Media With Jugnoo.