Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. So I ask you again – is Sentiment Making Brands Stupid?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Sentimental Insights For CXO

Saying It Social

The post Sentimental Insights For CXO appeared first on. Digital Marketing Social Media CXO facebook Integrated Digital iPhone Millenials Mobile Online and offline purchase behavior social media

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Can you use emojis in your social media?

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. The same goes for social media. Still feeling uncertain about how to effectively combat audience negativity on your social channels?

The sea change in Twitter sentiment

Direct Marketing Observations

Then yesterday David Binkowski threw a post up on Shamable about gaming social media. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? Social media analysis

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives.

Where Social Media Marketing Is Headed in 2019

Ignite Social Media

The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As a social-first agency, we are constantly analyzing this space and this space only, making sure we are on top of the latest trends.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

So, should your agency use emojis in social media? Nice to see that happiness and love outweigh angry and sad in the social media space!). 5 Reasons Your Agency Should Use Emojis in Social Media Marketing. And social media users respond positively to emojis.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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Should I Be Using Social Media Chatbots?

agora pulse

Chatbots– both on and off social media– are capable of increasingly impressive feats. Pros and Cons of Chatbots on Social Media. Social media chatbots are obviously capable of some pretty cool things that can be undeniably beneficial to brands using them.

Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. Listen to social. mindful social Social Media Tips and Tricks

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.

3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. socialmention is a “real-time social media search and analysis” tool that acts like a search engine.

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Social Media Updates: November

yMarketingMatters

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. NOVEMBER TIP: Advertise in Social Media! The post Social Media Updates: November appeared first on yMarketingMatters.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

This holds true for the world of social media, also. Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. Tell us- what changes in social media are you thankful for?

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.

Social Media Buzzwords Explained

Ignite Social Media

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Social Media

Five way to improve your social media measurement

Dave Fleet

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Here are a few ways content tagging will improve the quality and the effectiveness of your social media monitoring. Refine Sentiment Analysis With Rule Based Tagging.

Social Media Buzzwords Explained

Ignite Social Media

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics.

What’s the Difference Between Social Listening and Social Media Monitoring?

Ignite Social Media

As social media marketers, we get all sorts of questions about social trends. One recent common question we’ve been getting is about social listening, and how businesses can utilize it. See below for a breakdown of what you need to know about social listening.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social Pros

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

Tone or Sentiment — The New PR Standards

Proactive Report

If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. Content Marketing Online PR media Online News PR.