5 best online survey tools and why marketers need them


For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 156

Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here.

Survey 150

The 21 Best Sentiment Analysis Tools in 2020


That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)


Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Analyze the sentiment in your mentions.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 Nearly all of the surveyed sites have seen substantial gains from Reddit in the past few years and significant declines from Digg.

Digg 132

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks.

Tools 209

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” Let’s be clear.

Data 181

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process. Next, you’ll want to consider the formatting, design, and wording of your survey. Start your survey with broad questions before getting into the specifics, and leave collecting sensitive questions, demographic data or contact details until the end.

Tools 76

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

4 experts on the social customer care metrics that fuel their top goals

Sprout Social

Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. When using listening for customer support, your primary focus should be on sentiment. Social media is more than a platform for brand marketing and advertising.

19 Social Media KPIs You Should Be Tracking


Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! The sentiment of their interactions with your brand online is direct feedback for your business.

What’s your social listening strategy?

Janet Fouts

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. People who like to take surveys sign up to take surveys, but is that really your actual market?

Social Media Listening – It’s About Emotions

Janet Fouts

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. People who like to be in focus groups or take surveys sign up, but is that really your actual market?

B2B Employee Advocacy Best Practices


According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Brand Sentiment. Table of Contents.

B2B 118

How to Develop a Social Media Policy for Employees in 2020 and Beyond


That said, surveys also show that 77% of employees are hesitant to be brand champions on social media. Of course, the social media policy also aims to prevent as much as is feasible, negative sentiments that result from actions by employees towards the company.

Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

But as time went on, the challenge became (and still remains) the general sentiment toward travel. With a sophisticated listening tool, your team can set up queries to monitor specific topics and keywords, as well as sentiments toward your brand and others. Overview.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.).

Measuring Customer Experience for B2B Marketers


Surveys . Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Many involve surveys that are tallied and scored.

B2B 68

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. According to an Accenture survey, 83% of consumers believe it is important for brands to design products that are meant to be reused.

4 Reasons Your Company Needs a Social CEO


Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Source: PEW Surveys conducted 2012-2019. We don’t have to tell you that social media is an industry that changes almost daily.

Trends 202

How to use voice of customer data to improve your customer relationships

Sprout Social

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Consider building a social listening topic centered around the issue at hand to measure sentiment, track the scope of the conversations and provide further insights for your leadership. In a recent survey on social media activism, we found that people expect real change.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

billon – the highest in the survey’s 14-year history, topping last year’s previous record of $21.4 Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes. If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day.

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. When identifying their primary goal in purchasing Facebook ads, nearly half – 46% – of respondents listed building awareness/sentiment for their brand at the top, followed by driving traffic to brand websites (18%). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

You can quickly capture data from surveys, identify frequently asked questions, and immediately begin to measure up against the goals you’ve set for the campaign as responses begin to come in.

Social Media for Big Companies: 10+ Inspiring Examples


Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021


In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey.

4 overlooked B2B market research methods for understanding your customers

Sprout Social

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor. Knowing your audience is a lesson from effective marketing 101.

How Digital Marketing Drove Customer Experience in Unpredictable Times


In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.”

Top 14 Social Media Management Tools for 2021


According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Social Inbox organizes online sentiments and posts into one organized dashboard. Lacks tools for analytics and sentiment tracking.

8 Important Social Media Integration Strategies to Implement in 2021


In fact, 70.99% of users surveyed preferred Google , whereas only 20% preferred Facebook and 9.3% That’s why it’s so important to be aware of your social sentiment (i.e. Social media integration gives your audience more ways to engage and interact with your brand.

How These Hootsuite Customers Achieved Social Transformation


Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts.

Sales enablement and marketing: How to support your reps with data

Sprout Social

Understanding customer sentiment. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage.

How to get Yelp reviews & improve your online standing

Sprout Social

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment.

Set Up an Online Reputation Management Strategy That Wins You More Sales

agora pulse

Keep an eye on common triggers that often result in unhappy customers, negative sentiment around your brand and, yes, lost conversions: Broken pages and downtimes. Create a reputation management strategy that results in more leads and better conversions by following these steps.

Measuring what matters in communications

Sherrilynne Starkie

Sentiment analysis is another. Was sentiment positive and now it’s negative? And then there’s other ways to survey people through social media or from your own list. A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.