Trending Sources

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 20: The Four Best Online Survey Tools. #21:

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

My absolute favorite Black Friday fact comes from a RetailMeNot survey (as reported in Time ). The survey found 12 percent of Thanksgiving shoppers admit to shopping drunk. The survey found 40.1 According to the survey, 46.9 The latest NRF survey also finds 135.8

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g How: Sentiment analysis on the mentions.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

Then look at agency sentiment, which is no doubt statistically significant. Marketers surveyed believe shorter video content costs less to create and is better suited to attract consumers on social. What does Facebook Live mean for the future of video advertising?

Don’t Believe Everything You Read About Social Media

Spin Sucks

Also discussed was the prevailing sentiment that social media would replace a portion of customer facing in sales. What is the true significance of a survey of CEOs predicting use of tools they don’t use or understand? Today’s guest post is written by Jim Dougherty.

Understanding Social Media ROI Cycle


and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns.

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What the Rise of Sponsored Social Means for Your Business

Convince & Convert

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

hours, and only an 8.91% engagement rate, it’s partially understandable why there’s such negative sentiment about government and social media. As we saw from the survey data in the beginning, people don’t have the most positive view of the way government uses social media.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Discover the sentiment of a brand, product, or topic on Twitter.

Tools 60

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.”

ROI 85

Four Secrets of Successful Hashtag Marketing

Spin Sucks

Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest.

Why Word-of-Mouth Means Little Once You’ve Lost a Customer

Spin Sucks

Can positive word-of-mouth outweigh negative sentiment? Almost 60 percent of those surveyed reported they were unlikely or very unlikely to return to a business they had experienced poor customer service from, even if a trusted friend said the service had improved. By Susanna James.

3 Creative Ways to Use Twitter Polls

Simply Measured

Instead of broadcasting your brand’s take on an event, use Twitter Polls and the event to collect data and sentiment from your audience. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal.

12 Time-Saving Tools for Content Marketers

Convince & Convert

For instance, it lets you set up A/B tests in your mobile apps, create in-app surveys, and even send customized messages to users based on their behavior. It tracks where your hashtags are used in real time, and then measures sentiment surrounding them.

Tools 59

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner.

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. What About Sentiment Analysis? This is where sentiment analysis comes in.

Why You Need to Respond Quickly to Social Media Comments


Meeting Expectations to Restore Sentiment. A comprehensive survey by Lithium Technologies revealed that 53% of Twitter users expect to hear back from brands within an hour of tweeting, and that number shoots up to 72% when the tweet in question involves a specific complaint.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions.

Tools 50

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment.

Tools 46

How to Gather Fan Feedback on Social Media

Convince & Convert

Create Feedback Forms and Surveys. That’s why creating a survey is your perfect solution for gathering customer feedback without spotlighting any customers in the process. Image via

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified.

How to Uncover Meaningful Social Data

Convince & Convert

After Googling “measuring effectiveness of social media”, I read at least a dozen articles outlining all the sharing-and-sentiment indicators produced by posts, clicks, tweets, and so forth. Image via

Data 40

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. Use data analytics to monitor sharing and customer sentiment. This is a guest post by Corey Northcutt.

2012: A Year Destined for Entrepreneurial Success

Spin Sucks

Although 56 indicates consumers are still feeling fairly uncertain, a 15-point jump in a month is a good sign, which is amplified by the “Expectations Index” part of the survey hitting 67.8, But a true recovery is going to take more than just a change in consumer sentiment and behaviors.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment.

The Digital Marketing Road Map

Proactive Report

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Analyze this content and establish interests, intent,sentiment, trends, opportunities and threats.

How Old is Your Association’s Website?


Combine this sentiment with the fact that web technology moves quickly – and a website quickly becomes outdated. That is why we are conducting an Association Website Benchmarking Survey. You can take the Association Website Benchmarking Survey here.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

11 massively doable ways to increase conversions with better forms

Convince & Convert

That sentiment – all too common – is a conversion rate crusher. This is the same as skip logic on surveys, but used in forms.

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. When identifying their primary goal in purchasing Facebook ads, nearly half – 46% – of respondents listed building awareness/sentiment for their brand at the top, followed by driving traffic to brand websites (18%). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook.

Making Data Relevant: The New Metrics for Social Marketing

Integrating listening data with internal web behavior metrics captured by JavaScript tags, customer care logs, brand surveys and transactional data can enable a business to get a 360 degree view of the activities of customers across all of the purchase touchpoints.

Why Komen Was Destined to Clash with Social Media


Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust.