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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work. A case study requires your knowledge about the value and importance of social media and its strong and weak sides.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. I am very proud of these: We secured 42 blog posts from a range of outlets, including Mashable , Mom Bloggers for Social Good , Beth’s Blog , Tootzypop (I loved this one!)

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Case Study of 7 Hotels Online

Ari Herzog

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. Their social media page also references a YouTube channel , iPhone applications, and a custom short URL. Sheraton, Holiday Inn, and Days Inn round out the seven websites I looked at — and these three have zero social media references on their websites.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

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RIP Google Plus: The Highs and Lows of the Once Popular Social Network

WebInKnow

Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Social Media Case Studies Research and Analysis Newsjacking

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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour. “Marketing Trends” Segment: Social Media Presence. “Authors / Speakers / Coachers” Segment: Social Media Presence.

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Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. And it’s easy to switch between the two in case the keyword you are looking for doesn’t have enough searches. The post Case Study: How to Drive 300+ Backlinks to 1 Blog Post appeared first on Writtent.

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Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. Over the course of her career, BJ has combined her passion for interpersonal engagement with her enthusiasm for technology to develop expertise in the realm of social media and marketing.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

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Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. We searched for an innovative social platform where women can express themselves freely and openly in a unique way. Diva Marketing /Toby : Although you were going into a new area of social marketing… call it social visual communication, as marketers we seem to always be held to the standard of achieving goals/objectives.

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Triple Your Traffic by Guest Blogging for Backlinks [Case Study]

ProBlogger

A personal guest blogging case study. However, recent changes to Google’s algorithm and those of other search engines have made it very clear that content and social are the future of SEO. The point is it’s easier to rank a detailed blog post that can get comments and social shares than it is to rank your blog’s homepage. In most cases, these keywords should be centered on a particular major keyword.

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Case Study: Twitter + Two Weeks = $7000 Raised

Bare Feet Studios

So I am delighted to present a brief case study for your consideration. Social web tools (free) are used to promote the event, collect donations, organize tasks, and make this thing happen. Learn more about how to use Social Media to Promote Your Event. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

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Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you increasing your social currency with your actions? Social currency = attention + action. If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Want the blueprint for social marketing success right now?

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Want the blueprint for social marketing success right now? Another day of amazing content creation.

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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Customer case study and the power of content marketing planning and organization. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Blogging the Festive Season: The Digital Publisher [Case Study]

ProBlogger

Preparing for the season for me means networking with my favorite pet brands (for quality images and Black Friday sneak peeks) and making lists of items that I would purchase. We stick close to home on New Year’s Eve so I can do some social networking, but I made a commitment that I will take a break during that time. Building traffic is something we’re all working on and I will continue to do this through networking and PR, both locally and online.

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Case Study: How Campbell Makes Up to $10K/m in the Forex Niche

Viper Chill

Today I want to share another case study with you and reveal how one guy in New Zealand is making up to $10,000 every single month in the Forex industry, one of the most profitable but competitive industries online. I was going to create a social network specifically for neighbours (this was before Facebook hit the big time). “How are you driving traffic to your network?”

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Motrin: A Case Study In Social Media Marketing

Diva Marketing Blog

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? Neither Motrin or McNeil Consumer Healthcare have a presence in social media. However, there is the Johnson & Johnson blog - JNJ BTW and the social networking community Baby Center where they could tell their story.

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How Vistaprint Found Its Voice on Clubhouse

Likeable

We knew that users on the social audio platform Clubhouse ( here’s an explainer if you don’t know what Clubhouse is) were incredibly engaged and loyal, some even spending as many as 8 hours at a time on the app. . Networking. Want to level up your brand’s social media presence?

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven. Social media is not free.

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How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. Sometimes you have to borrow from the past to drive innovation.

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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

ProBlogger

As creator of GSTV, I was looking for a social news platform that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level. Our research led us to new social platform, ROCKZi. A social news platform. ROCKZi is a social news platform that helps us deliver a fun community experience and share relevant content with our users. Do you use a social news tool on your blog?

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How We Generated a 1500% ROI on Facebook

Convince & Convert

Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. Click to read more » social media case studies agorapulse emeric ernoult Facebook advertising facebook marketing campaign social media case study social media ROI the abbe pierre foundationWhat do you think of when I say “Facebook marketing”?

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. While it may be tempting to sit all day and listen, watch and engage with the self proclaimed social media “gurus” as they are also often the loudest, this may not be the smartest approach.

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Using Creative Interactivity to Generate Facebook Results

Convince & Convert

Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. Click to read more » social media case studies agorapulse emeric ernoult Facebook advertising facebook marketing campaign social media case study social media ROI the abbe pierre foundationWhat do you think of when I say “Facebook marketing”?

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Ed Morita's Twitter Case Study at Social Media Club Hawaii

Bare Feet Studios

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. Plus, we do live stream our monthly meetings of Social Media Club expressly so our neighbor islanders can join us.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Increase sales by generating more leads using social media and content marketing to nurture relationships. How to Subscribe to Social Zoom Factor Podcast .

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense. Here are some ways to increase the passion surrounding your brand: Every few months, send your network something free.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes. Yes, social currency on the web today = attention + action (you need BOTH!).

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If this is the case for you, don't you fret! Social media is far different than handing someone a business card. In the social realm it's easy to validate who you are, where you have worked, what references you have, who your clients are, who your contacts are within only a few clicks.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Social Media Audience Analysis Worksheet.

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

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Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

The Realtime Report

Related Stories Realtime Marketing: How To Plan For The Moment How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. Social Media Case Studies #IceBucketChallenge ALS global campaign viral viral marketing The ALS Ice Bucket Challenge has generated a fair amount of debate.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Instead, brand and social marketing leaders wanting to test the waters with influencer marketing must always also think… “what is in it for the influencer?” I developed episode 121 of the Social Zoom Factor podcast with a goal to help marketers brand new to influence marketing as well as seasoned veterans get the most out of their influence marketing programs. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. How to Subscribe to Social Zoom Factor Podcast .

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. While it may be tempting to sit all day and listen, watch and engage with the self proclaimed social media “gurus” as they are also often the loudest, this may not be the smartest approach.