Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts?

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? encouraging others to socially exclude someone. April 21st Social Media Happy Families.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Likewise, social networking is also subject to several stages of its own life cycle. How relevant is social media life cycle for a business?

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. We searched for an innovative social platform where women can express themselves freely and openly in a unique way.

Triple Your Traffic by Guest Blogging for Backlinks [Case Study]

ProBlogger

A personal guest blogging case study. However, recent changes to Google’s algorithm and those of other search engines have made it very clear that content and social are the future of SEO. In most cases, these keywords should be centered on a particular major keyword.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Want the blueprint for social marketing success right now?

Open community and clarity over control: American Nurses Association

SocialFish

Clicking on the link leads you to this : Submit Comments: Principles of Social Networking and the Nurse. Nurses who interact with patients on social media must observe ethically prescribed patient –nurse professional boundaries. Association Case Studies Open Community

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Customer case study and the power of content marketing planning and organization. Inviting your community to join your content marketing journey.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Media Audience Analysis Worksheet.

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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

Case Study: Twitter + Two Weeks = $7000 Raised

Bare Feet Studios

So I am delighted to present a brief case study for your consideration. Thought leaders eagerly claim their turf in local communities as word spreads rapidly. Social web tools (free) are used to promote the event, collect donations, organize tasks, and make this thing happen.

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Here are some ways to increase the passion surrounding your brand: Every few months, send your network something free.

How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

ProBlogger

With Guitar Shop TV (GSTV), I set out to create an online community for passionate guitar fans and music lovers around the world. As creator of GSTV, I was looking for a social news platform that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level. Our research led us to new social platform, ROCKZi. A social news platform. Do you use a social news tool on your blog?

Motrin: A Case Study In Social Media Marketing

Diva Marketing Blog

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? Second I'd say "listen" to the angst of what should be the community of Motrin Moms. Neither Motrin or McNeil Consumer Healthcare have a presence in social media. How do you give back to a community?

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you.

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Association Social Media: National Association of Home Builders (NAHB)

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? NAHB has a pretty broad social media portfolio. When I started at NAHB in 2010 there had been a lot of experimentation already with social media.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Association Social Media at #Tech12 – More on Google+

SocialFish

Claire Berlin from the National Society of Accountants talked about their strategy for Twitter; Leikny Johnson, formerly of the American Society of Civil Engineers discussed LinkedIn, and I talked a bit about Google+… …just hours before Google announced the launch of Communities.

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Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division.

Social Media Management From the Trenches

SocialFish

Here are three great examples of social media management in the trenches from the last couple of months. Andy’s Answers: How Aetna enables 35,000 employees to engage in social media (SBOSM). Lauren Vargas was tired of organizations putting community management teams in the corner.

Association Social Media: The American Institute of Architects (AIA)

SocialFish

——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Social Media Tools.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

For our data set, we turned to BuzzFeed, a publisher that dominates in social shares. We narrowed our sample even further by only including those titles that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares.

Clarity over control in action: American Nurses Association

SocialFish

Check out this Fact Sheet – Navigating the World of Social Media By AMERICAN NURSES ASSOCIATION on Facebook. These online networks offer opportunities for rapid knowledge exchange and dissemination among many people, although this exchange does not come without risk. Nurses and nursing students have an obligation to understand the nature, benefits, and consequences of participating in social networking of all types. ANA’s Principles for Social Networking.

Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

Buffer Social

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. Do social media platforms penalize 3rd-party tools? 3rd-party social media tools vs. native posting (setup).

The State of Association E-Learning

SocialFish

Here’s a bit that interests us, of course : Social media is attracting some interest in the association e-learning community but leaves much room for growth. The dominant social tool for current e-learning initiatives is social networks (44.6

Ed Morita's Twitter Case Study at Social Media Club Hawaii

Bare Feet Studios

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Bare Feet Studios May 18, 2009 at 2:12 pm Hawaii Restaurant Association Links and Resources | Bare Feet Studios June 28, 2009 at 7:18 pm Aloha to our growing online community « ALOHA IBU July 14, 2009 at 1:30 pm { 1 comment… read it below or add one } Roxanne Darling July 14, 2009 at 10:21 pm Nina – this is a fabulous blog post!

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Goal-setting for social media teams. Automation rules to filter social media messages.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social.

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