Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Forbes Social Media

SEPTEMBER 1, 2020

The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.

B2B 97

B2B Influencer Report Case Study 97

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 130

B2B Committee Buy Process 130

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B 252

B2B Marketing Case Study Buy 252

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. A practical example: MarketingProfs. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Waxing UnLyrical

NOVEMBER 8, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 187

Case Study Apple Study Brands 187

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It brings new case studies to the table. Why does this matter?

Review 369

Review Case Study B2B Marketing 369

Oktopost

JULY 20, 2023

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.

Conversation 91

Conversation B2B Community building Instagram 91

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B.

B2B 180

B2B Social Media Case Study Consultant 180

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Create case studies. Case studies are much more in-depth than standard testimonials.

Review 140

Review Case Study Reputation Study 140

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Ignite Social Media

MAY 19, 2020

You can view these results and our award winning work through our case studies. A B2B marketplace and SaaS provider, Agency Spotter connects marketing decision-makers with top marketing agencies across advertising, design, digital and 41 marketing services in all. We are also a certified woman-owned business.

Social Media 166

Social Media Case Study Report Compete 166

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. Ladies, choose a man as your mentor.

Case Study 260

Case Study B2B Authentication Review 260

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers.

Engagement 69

Engagement Case Study Overview B2B 69

Convince & Convert

NOVEMBER 3, 2015

With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. In This Episode. ” —@caitlinangeloff. MarketingProfs.

B2B 60

B2B Brands Case Study Influencer 60

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise! In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

Campaign 194

Campaign SMS B2B Case Study 194

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255