Monday Roundup: Integrated Communication Case Studies
JUNE 6, 2016
This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign.