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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Background: .

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users. The Case For and Against Popup Opt-In Forms.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target.

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. Association Case Studies From the Trenches Mobile

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Clubhouse: The Great, the Bad, and the Very Worrisome

WebInKnow

Social Media Thought Leadership Viral Marketing Case Studies Mobile applications Personal branding Newsjacking FanocracyLike many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The campaign shows Facebook’s willingness to work directly with big advertisers, in some cases “using those brands as labs to test new ad products.”

Mobile 123
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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Related Stories How Intuit Combined A Social Contest and Mobile Training to Expand Reach Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide. Is your brand looking for an effective way to reach teens?

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Top 10 Black Friday Shopping Apps

Saying It Social

Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.

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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. A Case Study: Airbnb.

Mobile 115
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How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Social Media Case Studies brand engagement brand loyalty customer connection customer engagement mobile app social media case studyAsk any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. Yet, T-Mobile jumped in with a “solution” that wasn’t commensurate with the consumers’ state of need. T-Mobile (@TMobile) September 20, 2013. image from bigstock.com.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

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How to Showcase Your Brand’s Unexpected Side

Convince & Convert

highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing. Social Media Case Studies loyalty program Luxury Brands marketing campaign mobile app social media campaign social media case study social media strategyLove freebies? You’re not alone.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

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Top Social Media Campaigns in 2013

The Realtime Report

If you missed it, take a look at ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie and check out the video clip below. ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie Best of Valentine’s Day Social Media Campaigns: Remote Romeos, Sexy Peanuts, #LastMinuteLovers and More. What were the best social media campaigns in 2013?

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a clever April Fool’s twist (that, it seems, users would want to use forever), the team at Google Maps launched an interactive feature allowing mobile and desktop users to uncover hidden Pac-Man icons in locations around the world. Social Media Case Studies brand engagement creativity innovation social media campaign social media case study social media strategy

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

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Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past.

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Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past.

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How to Convince People to Do Your Marketing For You

Convince & Convert

Such is the case with Bhakti Chai , this month’s case study of marketing done well. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Social Media Case Studies brand ambassadors case study digital marketing influencers opt-in Social Media Marketing Image via BigStockPhoto.com.

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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. very interesting case study here about Shazam iBeacon program with Office Depot ). For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. . Image via BigStockPhoto.com. Get all JayToday episodes at [link].

Mobile 102
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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. From 3D imaging to same-day fulfillment of items not in-store and mobile checkout, it’s a great example of the power technology has to streamline the shopping experience. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vine

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A Politician Shows Us How To Do Local Social Right

Convince & Convert

This isn’t a particularly complex social media case study, and that’s why I love it. Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

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5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions?

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How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines. In our latest study, we explain how Deutsche Telekom used Talkwalker social listening to develop a winning strategy to implement crisis management tactics across a multi-departmental team and effectively spread social insights to every relevant department.

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How the BBC is Approaching News Coverage on Social Media

Convince & Convert

Engage with a new generation of viewers who over-index on mobile and tablet use and favor short-form pieces of content on the topics they care about. Social Media Case Studies BBC instafax jessica gioglio mobile platforms news social image of the week social media strategy Image via BigStockPhoto.com. How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr.

News 102
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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive. I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content. In either case, understanding the data you get back will take some adjustment. Facebook Advertising Facebook analytics Facebook Case Studies Facebook Content Strategy

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. But first, a few key takeaways to set the study up!

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. Where Mobile is headed.

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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

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Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

At Nike, We’ve found that social media, instant chat, and our mobile app are a much better communication journey for customers than email and phone support. Case Studies Instagram Instagram TipsThis post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. .

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies. The Transistor Radio and the Dawn of Mobile Media. Content Marketing Measurement & Metrics Strategy CommPRO.biz content marketing content metrics mobil

Mobile 173
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

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How Humanity Drives Customer Experience

Convince & Convert

Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. Or, as in my case, if you just built a new home office and need to move dozens of boxes from basement to garage and vice-versa, they are the perfect solution. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent.

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Social Media Fuels Krispy Kreme Launch in India

The Realtime Report

Related Stories Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart. Social Media Campaigns Social Media Case Studies doughnuts Facebook promotion fast food India Krispy Kreme product launchSocial media was a driving force behind Krispy Kreme’s launch in India this past Saturday.

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How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ). We’re proud that our platform’s ability to seamlessly integrate social media, mobile interactivity and digital displays helped make that happen,” stated Sanjay Manandhar, founder and CEO of Aerva ( Adotas ).

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. But first, a few key takeaways to set the study up!

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What Bill Gates Predicted About Content Marketing

Convince & Convert

With the solution in place, HD Vest was able to partner Trapit’s discovery engine with the dashboard at Hearsay Social, a platform that manages the social, mobile, and web presence of financial services. Content Marketing content creation content distribution content marketing content marketing case studies content marketing strategy customer engagementHow important is content marketing? Maybe you should have asked Bill Gates 20 years ago.

Content 117
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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you. But first, a few key takeaways to set the study up!

Video 87