article thumbnail

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. Apple: A Case Study in Why Brands Should Control Their Stories. It just lets it run on its own, which is easy to do when the results are always positive. Who wouldn’t enjoy free hype and buzz?

article thumbnail

United Breaks Guitars: Case Study in Old Media Failure

Socialized

The only way to win a customer dispute in the blogosphere is to avoid the “war&# in the first place, by being sensitive and responsive to customer needs. Wisely, according to the Times Online, Northwest jumped in quickly and agreed to compensate Futch before becoming another bad customer service viral video case study.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The “On Fire” Blogging Success Formula [Case Study]

ProBlogger

Through this process, I discovered the false belief that continues to circle in the blogosphere today: that quality content is good enough. The “On Fire” Blogging Success Formula [Case Study]. The blogging success formula. My blog fell from success to failure, and then I failed to return it to success.

article thumbnail

How to Build a Business By Supporting Bloggers: a Case Study

ProBlogger

In this turmoil created by the growth and development in the blogosphere, I see opportunity. The blogosphere is a big place and as it grows there are more and more opportunities for you to fill in the gaps. How to Build a Business By Supporting Bloggers: a Case Study. Constantly strive to improve your skills.

article thumbnail

Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing. Observe case studies of organisations that have sued, fought, ignored etc negative commenters. Benefits from this social media workshop. Understand the Pros and Cons of each option.

article thumbnail

Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

A good first step is also hosting online events – here’s a case study of How One Blogger is Using Online Events to Build Engagement and Make a Difference. May the creativity and wisdom of Star Wars guide you on your journey to success in the blogosphere.

article thumbnail

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.