Social Media Today

JULY 6, 2025

The 16-page guide includes overviews of rising trends, as well as usage statistics that relate to home décor engagement in the app, as well as info on TikTok ad products that can help you reach the right audience at the right time. Some interesting considerations either way. Now that the deal is done, we watch as the Musk-Twitter era begins.

Publishing 161

Publishing Press Release Wikimedia Policies 161

Convince & Convert

OCTOBER 9, 2024

96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

Marketing 168

Marketing Education Team Organization 168

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165

Trends Social Media Case Study Marketing 165

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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B2B Trends Social Media Case Study 166

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 144

Trends Data Tips Marketing 144

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Marketing 135

Marketing Tips Class Data 135

Webbiquity SMM

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. However, it is ultimately well worth the time you put into it.

Content 175

Content Marketing Insurance Organization 175

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 146

Marketing Apple Loyalty Authentication 146

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 118

Marketing HootSuite Affiliate marketing Price 118

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 108

Influencer Examples Marketing Affiliate marketing 108

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer 126

Influencer Campaign CPM Sentiment 126

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

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Social Media Survey Marketing Influencer 122

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 122

Influencer Brands Strategy Marketing 122

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

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Social Media Strategy Marketing Influencer 129

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 117

Social Media Strategy Marketing How To 117

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Examples LinkedIn Strategy Content 127

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Content and giveaways : These campaigns involve competitions designed to give products away to followers. This list isn’t exhaustive, of course.

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Examples Influencer Campaign Marketing 107

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. They even featured the viral creator’s video and imagery on the product page.

Brands 164

Brands Case Study SMS Price 164

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 112

Webbiquity SMM

JULY 30, 2024

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. You can sell products after you build a relationship. A lot of companies are investing in B2B influencers to promote their products. For some ideas, check out HubSpot’s videos.

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B2B Instagram BuzzStream Hubspot 180

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Template Templates Influencer Strategy 98

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Reddit Tips HootSuite Marketing 97

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 122

Tools Marketing Price Hubspot 122

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

Social Media 147

Social Media Lurker Marketing Team 147

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 91

Influencer Examples Campaign Marketing 91

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

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Facebook HootSuite Marketing Groups 99

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Statistics Influencer Marketing Authentication 92

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 128

Content Marketing How To Patterns 128

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

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ROI YouTube Marketing How To 107

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media 116

Social Media Marketing Campaign Influencer 116

Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Social Media Today

JUNE 16, 2025

As explained by TikTok : “ Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals, enabling advertisers to rapidly generate, test, and iterate concepts before full production begins. By Andrew Hutchinson and Emma Wiltshire • Nov.

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Press Release Avatar Tools Wikimedia 165

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

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Sports Social Media Marketing Fashion 92

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 104

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

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Committee Marketing Class Collaboration 83