Social Media Strategies Summit

AUGUST 21, 2024

With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. How do you really tap into social media’s marketing potential without feeling lost in the noise? But getting started can feel quite overwhelming.

Social Media 223

Social Media Tips Brands Marketing 223

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Social Media 185

Social Media Sentiment Marketing Analysis 185

Oktopost

JUNE 11, 2024

Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Diving into the value of social media analytics on any social strategy, Sheldon reveals how monitoring social analytics helps him remain productive when it comes to content creation.

Social Media Management 109

Social Media Management Products Social Media Collaboration 109

Jon Loomer

MAY 22, 2023

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). This doesn’t really fit the definition of the other Advantage targeting expansion products. How and when expansion works is still often misunderstood. It makes sense why.

Products 199

Products Advertising Features Groups 199

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Focus on Your Customers B2B branding tends to focus on the product or service.

B2B 141

B2B Brands Marketing Reputation 141

WebInKnow

OCTOBER 11, 2022

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Products 121

Products Marketing Case Study Study 121

Bill Hartzer

JULY 17, 2024

Nearly half (47%) feel entertained, while 43% are motivated to research the product further. Additionally, 24% are likely to share the endorsed product with friends and family, and 23% feel inspired by the content. Understanding what elements drive purchase behaviors can help tailor more effective marketing strategies.

Survey 88

Survey Products Content Influencer 88

Convince & Convert

OCTOBER 9, 2024

96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

Marketing 110

Marketing Team Education Paid Search 110

Buffer Social

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Products 83

Products Sample Samples Marketing 83

Social Media Marketing

JANUARY 2, 2023

These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team.

Team 147

Team Products Video Tips 147

Ignite Social Media

OCTOBER 7, 2024

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. This small percentage implies that while AI may create some new roles or skill requirements, it’s not overwhelming most marketing departments.

Marketing 113

Marketing FeedBurner Skills MySpace 113

Amy Porterfield

JANUARY 18, 2024

Listen on… Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract […] The post #645: How To Message Your Digital Product Or Service To Instantly Sell appeared first on Amy Porterfield | Online Marketing Expert.

Products 113

Products How To Strategy Marketing 113

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.

Influencer 189

Influencer Campaign Marketing B2B 189

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing. 

Products 86

Products Pharmaceuticals Small Business Film 86

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 122

Software Products Team One Spot 122

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 138

Trends Data Tips Marketing 138

Socialmedia.biz

MARCH 28, 2019

Ever since the first chain mail went, to borrow from a term that wouldn’t be coined till a century and a half later, ‘viral’, marketers have been intrigued by the prospect of hard-coding social momentum into the design of the product. What is Viral Product Design? Virality vs Word of Mouth. Characteristics that lead to Virality.

Products 79

Products Marketing Notification Features 79

Jon Loomer

FEBRUARY 22, 2023

There are plenty of reasons to take issue with the Meta Verified subscription product , which allows creators (for now) to pay a monthly few to get access to benefits that include account verification, increased visibility, access to support, and more. So create that subscription product. What do you think?

Products 167

Products Badge Authentication Issues 167

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. Improved Marketing Strategies. billion U.S.

Products 166

Products Instagram Brands How To 166

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

Campaign 162

Campaign Marketing Course Social Media 162

Social Media Today

OCTOBER 30, 2023

The update will give you more options for managing your IG promotions.

API 176

API Products Instagram Marketing 176

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take.

Products 44

Products Marketing eBook Research 44

The Social Media Hat

MARCH 27, 2023

Partnership Unpacked, Episode 14, with Norman Farrar The post How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar appeared first on The Social Media Hat.

Influencer 146

Influencer Products Social Media B2B 146

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 71

Sports Social Media Marketing Fashion 71

Buffer Social

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Team 88

Team Products Features Review 88

The Realtime Report

APRIL 1, 2020

Product Rankings on Online Platforms. Online shopping provides consumers with numerous product options displayed across multiple web pages. As a result, the order in which products are displayed impacts consumer choice. Studying this product-ranking problem, MIT Sloan School of Management Prof. says Golrezaei.

Platform 172

Platform Products Study Meeting 172

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 145

Influencer Retail Marketing Discount 145

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 43

Products eBook Blogger Content management systems 43

Social Media Today

APRIL 8, 2021

Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.

Review 217

Review Products Google Marketing 217

Ignite Social Media

SEPTEMBER 16, 2024

Whether you’re looking to deep-dive into product specifications , demonstrate how-to tutorials, or create entertaining brand content, YouTube offers a canvas for all. Leverage Instagram for visually appealing content, product showcases, and influencer collaborations. Both can be useful for paid.

Social Media 94

Social Media Engagement Reddit Marketing 94

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 133

Examples Influencer Campaign Marketing 133

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer 101

Influencer Campaign CPM Sentiment 101

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Industry 107

Industry Influencer Trends Marketing 107

Sociallyin Insider Blog

SEPTEMBER 23, 2022

It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. “As seen on TV!” We’re all familiar with this type of commercial.

Products 52

Products Strategy Marketing Advertising 52

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 97

Products Team Focus Group Collaboration 97