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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

Loyalty 279
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5 Ways To Reward Customer Loyalty

The Realtime Report

5 Ways To Reward Customer Loyalty. There are several factors that could influence you attracting loyal customers which include your products, services, or customer care approach. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. Whether you happen to sell products or services, giving customers a hand-written or personalized thank you note may be a great idea.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Your content’s job at this stage of the journey is to encourage these “advocacy actions” – actions from your buyers that recommend your product to the buyer’s network.

Loyalty 79
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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

Loyalty 221
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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation.

Loyalty 114
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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1.

Loyalty 141
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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalizationImage via Unsplash.

Loyalty 84
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Recommendations have nothing to do with loyalty!

Direct Marketing Observations

What does that have to do with loyalty and recommendations ? It means as a consumer I will recommend your product as long as you reward me. I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder. Just saying that out loud sounds crazy but check this out.

Loyalty 171
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Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.

Loyalty 81
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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. They don’t need to be convinced, or heavily marketed to because they already enjoy your products and prefer them even to competitors with similar offerings.

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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media? The tough part: getting the trust and keeping the loyalty.

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TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

Loyalty 78
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Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Here are some ways to use paid social to reach your loyal customers and impact your bottom line: Cross-sell products and/or services. Upsell products and/or services. A positive review of a product or service can help convert a shopper in the consideration phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly.

Loyalty 79
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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. .

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” I recommend also including a list of appropriate hashtags that are relevant to your industry, product, and brand and offer explicit guidelines on how many they should use in each tweet. Keep these to a minimum, but don’t be afraid to talk about your product.

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How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.

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AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […]. The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog.

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Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything from laundry detergent to boutique gyms to cars—and it isn’t always because the product is so vastly superior. It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores?

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything from laundry detergent to boutique gyms to cars—and it isn’t always because the product is so vastly superior. It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores?

Loyalty 40
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Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Give your customers a compelling sense of community by regularly connecting with them to share news about your businesses and products.

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AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. Trends

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Engagement Drives Loyalty

Proactive Report

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.

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My Hot Brands & Products of 2012

Jason Yormark

So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out. Spotify – Without a doubt, Spotify was my favorite product in 2012. I’ve never really used my iPad as a productivity device. They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. Superior products and service.

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Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Let them share their experience with your product. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

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Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Ask them for their opinions, find out what they need and offer relevant advice they can use–even if it doesn’t sell a product. It’s made up of the products or services it sells, its customers and its audience. Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. Listen to what consumers have to say about your products. Who knows, you might get a few product ideas if you’re paying close enough attention!

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The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Buffer Social

An important philosophy of our journey has been having the freedom to build our product and workplace the way we'd like to. A history of product at Buffer I launched the first ( truly an MVP ) version of Buffer in late 2010. We've been building Buffer for coming up to ten years now.

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. It allows brands to showcase their products on posts and Stories. It lets users: Browse products.

Strategy 149
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Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Let them share their experience with your product. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” ” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).

Mobile 137
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Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. These efforts run the gamut from site optimization to bells and whistles such as product recommendations, video product descriptions, live chat and customer reviews. ?

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. So what is it that encourages them to stick by a product, and what lessons can we learn from them? My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. Image via BigStockPhoto.com.

Brands 78
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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. Loyalty is Key.

Retail 111
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Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it. What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful.

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

While they made vast improvements in product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. Digital products, especially those based on ordering, by nature provide massive amounts of data. In addition to investing heavily in telling consumers about their new digital products, they built platforms like Think Oven, to maintain a two-way dialogue with them. This article originally appeared in Forbes.

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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&#

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

As early as 2009 there was an indication that studios were going to be squeezing more out of their DVD products. Business Guest Posts Marketing Public Relations customer loyalty joe hackman netflix price increase retaining customersGuest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.

Price 191
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Fetching Friday – 24 Posts on Marketing and Productivity

Kikolani

Each week, I’ll share with you the top posts on online marketing and productivity. How to Implement a Loyalty Program Using Social Media by Antonio Calero. Productivity. Product Photography Basics by Carol Alexander. You''re reading Fetching Friday – 24 Posts on Marketing and Productivity , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Fetching Friday is back for week thirteen of 2015!

Products 111
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Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. In some stores, Shopkick also offers smaller rewards for interacting with products from brand partners.

Mobile 142
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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Product pages are more important than ever to campaigns because customers are right at the point of purchase, so user-generated content can push browsers to buy with little social proof. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising’s visual product reviews bring customer photos directly into the eCommerce experience.

UGC 40
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How to Master the Art of the Upsell

Convince & Convert

Cross selling is selling a client supplementary services or products that can help satisfy a need that previously went unfilled. One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. Image via BigStockPhoto.com.

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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. The new age consumer will soon evaluate a product or service also on it’s ability to allow no-hassle exit or portability.

Products 160