Janet Fouts

NOVEMBER 7, 2017

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? The UPS Store UGC Campaign. UGC and the law.

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Pixlee

MAY 17, 2021

But that transition left a lot to be desired by consumers looking to get a better understanding of the product. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Utilize UGC Efficiently. Implement Live Chat.

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Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? How do you keep your website free of clutter while providing the most relevant product information? Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Here’s how it works.

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Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?

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Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test. Look for trends in user content.

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Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?

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Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

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Pixlee

JANUARY 29, 2019

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want?

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Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? That image features one of your products. Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

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Pixlee

MAY 4, 2018

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising.

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Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

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Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

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Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. As Tabs Chocolate positioned itself as an offbeat confectionary product, the TikTok audience was its perfect target demographic.

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Pixlee

SEPTEMBER 18, 2019

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. UGC Advantages.

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Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. This innovative and fun post style has many dynamic uses, from product launches to brand announcements, and more. It was spot-on.

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Pixlee

JANUARY 3, 2022

Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking. Ecommerce brands must also effectively manage their ecommerce product catalog to succeed in social commerce. How an Ecommerce Product Catalog Fuels Social Commerce.

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Pixlee

MAY 13, 2019

Customers can now add additional context like product name, photo location, and other comments to help your brand understand what’s in the content and how it can be helpful. The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.

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Social Media Strategies Summit

AUGUST 11, 2022

The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. Cleverly, it allows members to tag their products, helping people “shop the look.”. Ratings and reviews: You can guess what lives here. Why We Love It.

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Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. People also love seeing product demos, product highlights, and more.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. zara Choose your lipstick!

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Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

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Pixlee

SEPTEMBER 11, 2019

Customers share more than ever about their experiences with products and services. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally.

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Pixlee

NOVEMBER 13, 2018

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. A picture is worth a thousand words.

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Social Media Strategies Summit

MAY 19, 2022

It shouldn’t go overboard attempting to sell a product or service. Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. So it’s definitely in your best interests to incorporate UGC into your content curation plans. Raid Your Blog.

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Pixlee

DECEMBER 4, 2017

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.

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Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. 5. Build Trust.

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Social Media Strategies Summit

NOVEMBER 18, 2020

You might need to train affiliates about product promotion or be ready to pay higher commissions for experienced affiliates. To give an authentic flavor to their affiliate marketing, the brand gives its affiliates some of their products to try out. Include user-generated content (UGC) as social proof in ads. How does it work?

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agora pulse

MAY 13, 2020

You can also create alerts for product names, competitors, and other key terms so you’re always on top of conversations. Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view. This platform curates the best UGC from the most desirable creators.

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Pixlee

JULY 28, 2021

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

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Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product. 7 Top B2B Social Media Trends 1.

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Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Sharing UGC Today.

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Ignite Social Media

FEBRUARY 9, 2022

The brand has mastered the art of bringing their products to life through the creation of trendy TikTok content that stays consistent with their long-standing brand voice. Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS.

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agora pulse

FEBRUARY 10, 2021

For example, the channels of a brand might look like this: Facebook: Tips, competitions, special offers, and product launches. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. They rarely promote their products or discuss fashion or beauty trends.

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Pixlee

APRIL 28, 2021

Across platforms, consumers are faced with direct ads that promise the best product and service. Now, consider it’s your friends telling you about a product. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. Let’s start!

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