Your Escape From 9 to 5

JUNE 27, 2022

When a business continues to focus exclusively on their exact niche demographics through keyword selection and competition imitation they are limiting themselves only to those consumers who already know about the product and service. Word of mouth is no longer the only way to spread the message about products and services.

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Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

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Sprout Social

AUGUST 16, 2022

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Deciphering social media authenticity appeared first on Sprout Social. It can be television carefully orchestrated behind the scenes by producers. The post What’s the appeal of BeReal?

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Socialmedia.biz

MARCH 12, 2019

Although you may think this doesn’t apply to cheap and common products, a lot of them aren’t really authentic. In some cases, you may be able to easily notice whether certain products are fake. People who usually buy them don’t even care that they aren’t authentic since they’re getting them at a cheap price.

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Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

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Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

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Convince & Convert

JULY 10, 2012

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused.

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Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social.

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Pixlee

MAY 17, 2021

But that transition left a lot to be desired by consumers looking to get a better understanding of the product. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. With shoppable UGC, you can convert more shoppers while building authentic connections with customers.

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The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

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Ignite Social Media

APRIL 15, 2024

For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments. The influencers showcase Big Lots’ extensive furniture and home goods offerings, highlighting the quality and affordability of the brand’s products.

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Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

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Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

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Ignite Social Media

SEPTEMBER 5, 2023

It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It was spot-on. We love this recent example from Target.

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Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. These giveaways can range from free, exclusive products to discounted services.

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Ignite Social Media

SEPTEMBER 25, 2023

With years of experience in the beauty influencer space, Carusele has won dozens of awards for running hundreds of influencer campaigns, programs, and product launches. You’ll come away with insights and strategies to help your brand authentically connect with beauty consumers through influencers.

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Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Social Media Strategies Summit

APRIL 11, 2024

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

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Audiense

APRIL 5, 2018

This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features. The features affected by this change are the following: All Instagram accounts authenticated on Audiense won’t synchronize their follower and following lists anymore. You can read more about it here.

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Convince & Convert

FEBRUARY 2, 2016

Why focusing on the consumer means putting the product second. “You get more interest in the product when it’s not about the product.” Rather than focusing on how many products we can get in front of her, focus on how can we tell her a story to where she feels connected to us. In This Episode.

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Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand.

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Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

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Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Highlight reels: Montages of product/brand shots set to upbeat music. Ask yourself: Does this trend align with our target audience?

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Ignite Social Media

AUGUST 30, 2022

This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media. But completely authentic? Cosmetics saw moderate success with posting promo codes for free products/meals, but if giving away free stuff is the only way for brands to get engagement , is it worth joining?

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Ignite Social Media

MARCH 4, 2024

In essence, deinfluencing stems from weariness over influencers who promote new products daily with little discrimination. To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders. We’ll summarize the trend and key takeaways in this quick article.

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Social Media Strategies Summit

MARCH 1, 2024

But there are plenty of signs that audiences are craving more authentic voices. Try offering an incentive (like a gift card or a product discount) to encourage people to share video content with you. Simpler, Cheaper Video Production Once upon a time, creating video content meant hiring a whole production team and expensive equipment.

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Webbiquity SMM

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. 75% of B2B buyers use social media to discover new products and services. Brand authenticity matters. NapoleonCat: Explain How to Use Your Products/Services.

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Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Transparency and Behind-the-Scenes Content: Consumers value transparency and authenticity in brands.

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It One of those ways to do that is by showing up authentically in who you are,” she says.

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Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Moreover, brands today can use their websites to build a community around their product or service.

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Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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The Realtime Report

JANUARY 23, 2023

To this end, products that make financial services and benefits accessible and user-friendly will become more popular. Improving existing payment infrastructure will mean adopting low-risk, high-value products like one-click purchasing, Apple Pay and Buy Now, Pay Later tools.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

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Bill Hartzer

SEPTEMBER 29, 2023

Whether it’s through hashtag sharing, text message endorsements, or the distribution of invite codes, brands now have access to an affordable, reliable, and authentic avenue for bolstering their digital presence. ” Founded in 2022, RedKangaroo has rapidly gained traction and recently secured $1.1 million in pre-seed funding.

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Audiense

SEPTEMBER 24, 2020

Authentic user opinions are a cornerstone of product strategy, helping inform future users and customers. G2 is a platform that allows customers to review products like Audiense. Ultimately, the goal is to measure the fit and the market momentum your product has. All reviews are verified and quality checked.

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Bill Hartzer

FEBRUARY 2, 2024

The announcement of a major redesign signals a bold move to strip away the noise from social media and resurrect the magic of authentic relationships online. We’re listening to our community and building great products that serve their needs instead of following trends set by the social media giants.”

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