Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community.

Why It’s Important to Repost on Instagram

Pixlee

59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials trust UGC 50% more than original content generated by the brands. UGC is 35% more memorable than other media, and 50% more trusted.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Brands such as Coca-Cola and Starbucks have famously used UGC to gain loyalty and spark further interest in their products.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. Are you liking and/or commenting on tagged and hashtagged photos as they appear?

Why It’s Important to Repost on Instagram

Pixlee

59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials trust UGC 50% more than original content generated by the brands. UGC is 35% more memorable than other media, and 50% more trusted.

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Why It's Important to Repost on Instagram

Pixlee

59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials trust UGC 50% more than original content generated by the brands. UGC is 35% more memorable than other media, and 50% more trusted.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Isle features UGC of their customers in blog posts. Brands from Glossier to Madison Reed have embraced community marketing to build loyalty, anticipate trends, and drive sales. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions.

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9 Ways to Increase Instagram Engagement in 2019

Later

Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more. You can also use Later’s Saved Captions feature to keep track of your frequently used hashtags and captions!

The Best of This Summer’s Social Media

Ignite Social Media

That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. With over 12,000 posts with the #BecauseSummer hashtag so far, they’re clearly getting millennials excited about the season and celebrating it with Malibu.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

Take Advantage of User Generated Content (UGC). The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

For instance, on Instagram, hashtags can help to increase your reach , but they don’t quite have the same effect on Facebook. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Increase brand loyalty. Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow.

The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Social media and the beauty industry go hand in hand.

How to Repost and Build a Brand Community on Instagram

Pixlee

Reposting user-generated content on your brand account helps drive engagement, build brand loyalty, and grow your audience. The app also gives you the ability to search for content based on hashtags, which is particularly useful for brands. Social media is all about sharing content.

How to Repost and Build a Brand Community on Instagram

Pixlee

Reposting user-generated content on your brand account helps drive engagement, build brand loyalty, and grow your audience. The app also gives you the ability to search for content based on hashtags, which is particularly useful for brands. Social media is all about sharing content.

The Top 20 Brands to Watch at NRF 2019

Pixlee

As one of the premier online pet brand retailers, their customer relations strategies are making huge waves to disrupt online shopping and customer loyalty! Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. .

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

User-Generated Content (UGC). Even though it might be easier to, say, upload your own photo to Instagram rather than finding one from a customer, UGC has some incredible and unique benefits. Starbucks definitely uses UGC to rack up loyalty points with its followers.

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