Hootsuite
MARCH 14, 2023
Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. But what you want and what social media platforms want isn’t always the same thing, is it?
Convince & Convert
MAY 1, 2013
Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Gaga is the queen of word-of-mouth marketing. Lady Gaga image via BigStockPhoto.com.
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Mindjumpers
JANUARY 3, 2011
Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. The consequences for the marketing strategy should be clear by now as well.
Webbiquity SMM
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.
Saying It Social
APRIL 11, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.
The Way of the Web
SEPTEMBER 29, 2011
Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. The hook with Klout and Peerindex is that you tend to receive awards if you reach a certain level of influence, which requires you to use specific networks.
Freelance Social Media
MAY 26, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy. Marketing.
Saying It Social
MAY 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside.
Audiense
JULY 3, 2018
This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.
Saying It Social
MARCH 18, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. In the Address bar, type the URL (don’t forget the [link] of the social media site that corresponds with the icon you have selected. Happy networking!
Buffer Social
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. A study by the Swiss Federal Institute of Technology looked into what factors can kill a social network.
Mindjumpers
AUGUST 9, 2012
On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Personality creates loyalty.
Buzzlogix
AUGUST 7, 2017
Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Social media offers fantastic opportunities for you to begin connecting with customers. Article located on Buzzlogix Social Media Marketing Blog.
Buzz Marketing for Technology
OCTOBER 27, 2010
If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social customer support I would argue is the single best place to focus your social media efforts since it can reduce customer churn and increase your retention rates faster than any other program I have ever seen before thereby delivering a strong ROI.
Saying It Social
JULY 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results. eMarketer reports that consumers force retailers to adopt social strategy.
Convince & Convert
SEPTEMBER 11, 2015
A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets.
Dave Fleet
MARCH 1, 2014
I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing, community or both?
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.
Pam Moore
AUGUST 11, 2018
In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .
Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. The big question is… how do you actually use content marketing to grow your business. What is content marketing?
Webbiquity SMM
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings.
Waxing UnLyrical
AUGUST 15, 2019
During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. This article will focus on outlining the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals. Guest post by Alex Slichnyi.
Buzz Marketing for Technology
SEPTEMBER 22, 2008
Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.
SocMed Sean
MAY 9, 2018
He considers himself to be an Agile guru, digital marketing professional, and he enjoys creating the brand and business communications that work for the customer, not algorithms. Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. Have a comment, experience, or tips on building a social media strategy the encourages engagement?
agora pulse
DECEMBER 23, 2020
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?
Postcron
NOVEMBER 21, 2019
Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. Getting real Instagram followers should be a substantial part of every business’s marketing strategy.
Social Media Marketing
OCTOBER 10, 2017
More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz. Strengthening of effect from marketing tools Marketing tools offline and online will be working together making each other stronger. Yes, a marketing buzz + Facebook advertisement make wonders. Outreach improvement and customer loyalty Using a combined advertisement, you will make it to where your audience is going to increase.
SocMed Sean
DECEMBER 18, 2018
Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Social media is an integral part of modern life and the role it plays in your business is no exception. Social media marketing isn't necessarily about content that goes viral.
Firebelly
NOVEMBER 7, 2013
So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. ” Blog Social Media Marketing Twitter
Pam Moore
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. Content Marketing Institute).
Laurel Papworth
JUNE 27, 2010
The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle. It’s really no surprise as mass social network audiences learn what really suits them. Social Media and SMBs (11).
Dave Fleet
MARCH 1, 2014
I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing, community or both?
Convince & Convert
NOVEMBER 15, 2013
Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Holy Social!
Social Media Marketing
MAY 12, 2019
Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Due to fast modernization, marketers always want to keep up or even topmost the marketplace. More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Target account acquisition Customer loyalty and growth.
Bare Feet Studios
APRIL 29, 2009
Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&#
Sprout Social
JUNE 17, 2021
Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now.
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Yes, I know… smart and savvy marketers have been doing this for decades. Get a Grip on Your Content Marketing with a Content Calendar .
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Yes, I know… smart and savvy marketers have been doing this for decades. Get a Grip on Your Content Marketing with a Content Calendar .
Pam Moore
JUNE 28, 2019
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Of course, this also assumes that you are using an audience first approach to marketing.
Convince & Convert
OCTOBER 12, 2013
Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social. Myth 2: Social is not measurable.
Pam Moore
AUGUST 11, 2018
In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .
Hootsuite
JANUARY 4, 2023
More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time.
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