7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. The tough part: getting the trust and keeping the loyalty.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. The hook with Klout and Peerindex is that you tend to receive awards if you reach a certain level of influence, which requires you to use specific networks.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

How To Leverage Your Social Networking Sites When Visiting.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on! One of the biggest benefits to a strong social media presence is its relationship building abilities.

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TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

Are You Skilling the First Step of Your Daily Social Networking.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside.

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

How to add Social Networking Buttons to Your Email Signature in.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. In the Address bar, type the URL (don’t forget the [link] of the social media site that corresponds with the icon you have selected. Happy networking! eMarketer reports that consumers force retailers to adopt social strategy.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. A study by the Swiss Federal Institute of Technology looked into what factors can kill a social network.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Social media offers fantastic opportunities for you to begin connecting with customers. Article located on Buzzlogix Social Media Marketing Blog.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results. eMarketer reports that consumers force retailers to adopt social strategy.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social customer support I would argue is the single best place to focus your social media efforts since it can reduce customer churn and increase your retention rates faster than any other program I have ever seen before thereby delivering a strong ROI.

Social Media Marketers: Time to Get Personal

Mindjumpers

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Personality creates loyalty.

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Social media is an integral part of modern life and the role it plays in your business is no exception. Social media marketing isn't necessarily about content that goes viral.

4 Rules for Successful Interaction with your Social Media Audience

SocMed Sean

Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. Interacting with your social media audience can also be quite tricky and you should always keep in mind that there are many different ways to approach it. Here are just some tips to help you out in order to keep your social media audience engaged and interested in your brand.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&#

How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel.

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 chompon_social_action_value. // ]]> JustGiving Not For Profit. 2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and. (5) Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle. It’s really no surprise as mass social network audiences learn what really suits them. Social Media and SMBs (11).

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Now we can see leaderboards and games played out in social spaces, it’s easier to buy into as a concept. I also have a soft spot for them -they are the true entrepreneurs and pioneers of social behaviour online. Economies of Social Scorecards.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Holy Social!

Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. And once you earn it, it's up to you to earn business and their loyalty. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives. Social employee empowerment program inclusive of training. QUIT trying to DO social media.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics. Social media fatigue?

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. Export facilities to other social media sites.

Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Dear #Hoyts why are there TWO loyalty programs? Social Media Consultant?

How do you Leverage your Personal Data on Facebook?

Direct Marketing Observations

My point to Adam being that Facebook friending, following, or liking a brand is all predicated not necessarily on brand devotion and loyalty, but more on what might that person “get.&# -In the form of an offer, a coupon, a special, some swag, some recognition, some money, a job etc. Tags: Social Networks adam cohen adweek rosetta shiv singh social media Sometimes it’s the little things that really can drive a point home.

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Saying It Social has Added Two New and Exciting Services!

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Saying It Social Adds Two New and Exciting Services! New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. eMarketer reports that consumers force retailers to adopt social strategy.

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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

The Value Of Brands In Social Media

Twist Image

I've been thinking a lot about the pervasiveness of brands in the social media channels. Watching brands do everything they can do to better connect with their consumers and create a powerful and direct relationship will be critical for their future success and loyalty. As the pervasiveness of social media rolls on, we're now seeing brands in some of our most intimate social spaces. I believe that these next few months may well be the moment of truth for social media.

Facebook Subscriptions 2018 – Stop the Whining

Laurel Papworth

Given most people hand over their data to supermarket loyalty cards to save 50c on coca cola, I’m thinking it’s pretty low. My Social Media and Facebook Courses are available online and in Sydney and privately. social media ad tracking Facebook privacy subscriptionsWhat does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way.

3 Ways To Great Social Content

Mindjumpers

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. That has always been the purpose of advertisement and the same goes for your social content. Does your brand have a social mission? In my post about Social Design , you can read more about the connections between communities, identities and conversations. . Attention is the new oil.

How to Get the Biggest Bang for Your Time Online: A Look at.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get the Biggest Bang for Your Time Online: A Look at Efficient Ways to Effectively Social Network When You Have Limited Time I recently posed the following question to the members of the LinkedIn Group, Social Networking & Social Media Marketing for Franchisees , “If you are not currently implementing a social media marketing program for your business, why not?

The essential guide to Snapchat for business

Sprout Social

Snapchat is one of the fastest-growing social media platforms. Putting your brand in front of them not only drives engagement now, but you’re creating a brand loyalty with the generation that will soon hold the majority of the world’s wealth. Remember, it’s best to keep your company usernames the same across all social platforms. You could create a contest for a package of free social media graphic design work. Engagement Social Networks

5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you deluge social media users with content, you run the risk of annoying them. The primary goal of social networks is to connect and communicate.