7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.