Are you designing for findability?

SocialFish

findability as a contact sport” love it!! Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. And I invite you to share your own efforts to enhance findability on your sites.

What Type Of Content Should My Company Produce?

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Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing.

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The Liberation Of Comments And The New Storytelling

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When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube

Must have graphic design skills for social media consultants

Sherrilynne Starkie

A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

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Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

Introduction To Real-Time Content Marketing

Visually SM

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

Repetition is In and Blogging Is Back

Debbie Weil

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself.

Top five: Linkedin keeps getting better

Sherrilynne Starkie

Adding new skills to a profile makes it more findable in searches. This week’s top five must-know social media news features two entries from LinkedIn. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Follow List.

Introduction To Real-Time Content Marketing

Visually SM

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

For Unlisted groups, the group logo will only be visible on members’ profiles to other members of that group and the group will not be findable via any search engine—so if people have been finding your group, then your organization, via LinkedIn groups, that’s about to end if your group is Unlisted.

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Social Media Marketing Is Elementary, My Dear Watson

Engaging Brand

FINDABILITY. Finding the right clues to social media success can feel like searching for a needle in a haystack. However, here is a little graphic to remind you of the 3 key reasons why social marketing should be top of mind for your company or brand.

How to Name Your Private Online Community

SocialFish

The name must work for SEO purposes (findable through search engines). - This post is by Ben Martin and originally appeared on the Avectra blog. We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit!

The End Of Conversation

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What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people.

The Social CEO (or Lack of)

Ignite Social Media

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire.

The Business (To Business) Of Social Media

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What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable.

The First Rule Of Social Media Is: You Talk About Social Media

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Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it.

Facebook Is About To Explode (In A Good Way)

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It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

It was only findable because he had location-tagged the Mall. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ).

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.

Don’t Be a Content Marketing Grinch

Convince & Convert

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir.

Has Search Replaced Bookmarking?

Twist Image

Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ).

7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies.

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

” Among her ideas is increasing your company’s “findability.” Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.

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The "I Like You" Myth

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The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

You Don't Have A Branding Problem.

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Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem.

A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO.

Don't Quit. Yet

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Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it.

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Today, quality link building is the requirement to have a good profile and leading findability for your site.

Is SEO Still Relevant?

Convince & Convert

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office).

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6 Reasons to Make Your Big Idea Small

Convince & Convert

Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. Brad Van Orden is the most interesting man in the world.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you?