Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. MORE
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. MORE
Nestivity offers context to our conversations and will keep the discussion available and easily findable, before and well-after the panel takes place. We’ve heard it time and time again: Twitter is a great community-building tool. MORE
It was only findable because he had location-tagged the Mall. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). MORE
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. MORE
The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? MORE
A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. MORE
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). MORE
Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. Brad Van Orden is the most interesting man in the world. MORE
Adding new skills to a profile makes it more findable in searches. This week’s top five must-know social media news features two entries from LinkedIn. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Follow List. MORE
“findability as a contact sport” love it!! Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. And I invite you to share your own efforts to enhance findability on your sites. MORE
Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ). MORE
Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves. MORE
Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO. MORE
FINDABILITY. Finding the right clues to social media success can feel like searching for a needle in a haystack. However, here is a little graphic to remind you of the 3 key reasons why social marketing should be top of mind for your company or brand. MORE
Related Posts How to Lead Your Way to a Social Organization Five Web Design Trends to Watch [Cool Infographic Friday] Big Data Big Profits Using Psychology to Attract Social Media Donations for Your Nonprofit From the Outside-In: The Path to Relevance Are you designing for findability? MORE
Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. MORE
Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. MORE
Today, quality link building is the requirement to have a good profile and leading findability for your site. MORE
Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. MORE
The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening. MORE
Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. MORE
It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days. MORE
Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. MORE
For Unlisted groups, the group logo will only be visible on members’ profiles to other members of that group and the group will not be findable via any search engine—so if people have been finding your group, then your organization, via LinkedIn groups, that’s about to end if your group is Unlisted. MORE
Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it. MORE
Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start. findability formula. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. MORE
” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. MORE
It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). MORE
What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable. MORE
” Among her ideas is increasing your company’s “findability.” Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. MORE
If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable. MORE
The name must work for SEO purposes (findable through search engines). - This post is by Ben Martin and originally appeared on the Avectra blog. We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! MORE
When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube MORE
Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. MORE
A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” MORE
Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. MORE
What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people. MORE
A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” MORE
Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online. MORE
It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. MORE
Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. MORE
Findability Related Topics SocialFish
NOVEMBER 18, 2013
“findability as a contact sport” love it!! Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. And I invite you to share your own efforts to enhance findability on your sites.
Twist Image
MARCH 5, 2011
Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing.
Twist Image
MARCH 3, 2011
When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube
Sherrilynne Starkie
JANUARY 23, 2018
A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.
Webbiquity SMM
JUNE 30, 2015
” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer.
Webbiquity SMM
OCTOBER 11, 2011
Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.
Visually SM
JANUARY 29, 2015
A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”
Debbie Weil
JANUARY 27, 2011
Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself.
Sherrilynne Starkie
DECEMBER 11, 2017
Adding new skills to a profile makes it more findable in searches. This week’s top five must-know social media news features two entries from LinkedIn. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Follow List.
Visually SM
JANUARY 29, 2015
A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”
Ari Herzog
JANUARY 12, 2016
Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook.
Webbiquity SMM
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.
Sherrilynne Starkie
JUNE 2, 2013
Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful.
SocialFish
NOVEMBER 5, 2015
For Unlisted groups, the group logo will only be visible on members’ profiles to other members of that group and the group will not be findable via any search engine—so if people have been finding your group, then your organization, via LinkedIn groups, that’s about to end if your group is Unlisted.
Engaging Brand
FEBRUARY 4, 2013
FINDABILITY. Finding the right clues to social media success can feel like searching for a needle in a haystack. However, here is a little graphic to remind you of the 3 key reasons why social marketing should be top of mind for your company or brand.
SocialFish
JUNE 18, 2014
The name must work for SEO purposes (findable through search engines). - This post is by Ben Martin and originally appeared on the Avectra blog. We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit!
Twist Image
OCTOBER 4, 2012
What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people.
Ignite Social Media
MAY 18, 2016
Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire.
Twist Image
MAY 3, 2012
What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable.
Twist Image
AUGUST 1, 2013
Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it.
Twist Image
AUGUST 2, 2013
It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days.
Convince & Convert
DECEMBER 15, 2015
It was only findable because he had location-tagged the Mall. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ).
Techipedia: Tamar Weinberg
JANUARY 26, 2011
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.
Convince & Convert
AUGUST 4, 2011
Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir.
Twist Image
DECEMBER 18, 2010
Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ).
Writtent Blog
JANUARY 28, 2015
It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies.
Convince & Convert
NOVEMBER 19, 2015
Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another.
Webbiquity SMM
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).
Webbiquity SMM
JANUARY 3, 2012
” Among her ideas is increasing your company’s “findability.” Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.
Twist Image
OCTOBER 11, 2011
The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening.
Techipedia: Tamar Weinberg
OCTOBER 20, 2010
If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable.
Webbiquity SMM
FEBRUARY 16, 2011
How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?
Webbiquity SMM
DECEMBER 13, 2011
Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.
Twist Image
MAY 9, 2013
Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem.
Twist Image
JANUARY 31, 2012
Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO.
Twist Image
AUGUST 19, 2011
Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it.
Kikolani
MAY 5, 2016
Today, quality link building is the requirement to have a good profile and leading findability for your site.
Convince & Convert
JANUARY 7, 2015
It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office).
Convince & Convert
MAY 12, 2012
Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. Brad Van Orden is the most interesting man in the world.
Convince & Convert
MAY 23, 2011
The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you?
INDUSTRY INSIGHTS YOUR PEERS ARE READING
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