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Web presence optimization provides a structured approach for maximizing your “findability” online. For many businesses, particularly on the B2B side, if your buyers can’t find you online—you don’t exist.
Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. As an entrepreneurial journalist, author and a recognized expert on media and reporter accuracy, Craig has built his successful career by creating and sharing compelling content online.
Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.
Findability’ Will Make or Break Your Online Business. It’s a must have. . #2. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. They must be able to find you! #3. Clarify your message across all channels.
All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. Great content gets shared not because you have a widget that makes it easy to share, but because it's truly valuable. Value-based content gets found. ann handley. broadcasting.
Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. Comment on other blogs. Make a Squidoo lens. Author a Google Knol. And that’s just scratching the surface.
The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.
What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable. That's the core social action. That's core. business to business. case studies. consumer brand. content marketing. online profile.
What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. That's where you will always find ROI.
Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). over Facebook and Twitter. Blogs and blogging continue to be the single best way to lay down your digital footprint. Each blog post has a permanent URL. The blogging is dead meme pops up with regularity. But the best thinkers dismiss it.
Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. This is especially valid when you repurpose and reimagine your content while also atomizing it. Atomized Content Gets Consumed More.
Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.
Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.
The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. If the brand does a lot of things right, they can expect the outcome to be some nice engagement.
Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.
Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. My advice to Hugh - and others who are on the fence - is: please don't quit. business book. digital marketing. gapingvoid.
Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Search has changed. Bookmarking has changed. We have to remember a couple of things: Search keeps getting better and better, but there was a time when finding a piece of content took some digging.
It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service.
If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable. Ever watch CTU? It’s not far-fetched.)
Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media.
If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Is your website mobile? Pay heed to this: the mobile web is where the desktop browser was in the mid-nineties.
Making your content as shareable and as findable as possible. Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. A defendable and unique market position. Doing nothing that doesn't add economic value to the brand.
Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. For those who have been around the digital block, Pinterest seems like a more modern play on Delicious (which is a social bookmarking service for saving and sharing your web bookmarks).
” Among her ideas is increasing your company’s “findability.” Chris Chariton shares five ideas on how “sales and marketing can work together to generate leads and build the brand as part of the same effort.”
” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. activities.
People won’t use them, and therefore they won’t be used enough to make your content findable. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Instead, use hashtags that are already popular and align with your brand. Track results.
How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool.
Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?
A deep understanding and executional capability in search and findability issues. A greater commitment to sincerity. A reworking of the definition of social media to become more inclusive of search principles. A deep understanding of building out earned attention in social networks. A redefinition of the word publishing.
Making the content that you are creating as shareable and as findable as possible? Have you truly leveraged social media and traditional communications to uncover the real stories of your business? The types of stories that people will actually want to find and share?
Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. Benefit #3: It makes the company a more desirable place to work. Featuring your CEO on your brand’s social handles is a great start, but having your CEO demonstrate sociability on their own is ideal.
It must be able to make itself more shareable, findable and social. It must be easy to access. It must be easy to download/stream. It must do more than simply being a digital version of the traditional platform. Where there is value, there are consumers willing to pay for it. app economy. content online. digital game. digital platform.
It also comes from great content becoming as shareable and as findable as possible. " The value for me, personally, comes from the real interactions between real human beings that takes place. The way stuff gets shared is, usually, through real people who have developed a semblance of credibility within an established community.
Seth Earley is CEO of Earley Information Science (EIS) , a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.
Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.
If the Internet does another thing amazingly well, it allows anyone to link to other content and makes all of our content more findable, shareable and expandable. No one can diminish how powerful that is. Links are core to this. Sanders makes a strong case for less links. I'm hopeful that I make an equally strong case for more links.
I Blog to make the content I think about as shareable and findable as possible. Beyond that, what if you're not a social creature by nature, but just want to share how you think? I struggle with Blog comments because I don't Blog for the back and forth. I've Blogged about comments and their value over the years.
How do we open up our brand to make the things we sell more shareable and more findable? How do we get more people talking about what we sell? How do we connect to the people who may be looking to buy what we're selling? How can we make the people from within our organization the true champions of our brand?
Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. They can save you time and headaches and make your data more meaningful. On-Page SEO: Past, Present & Future – Is your on-page SEO up to par?
It’s not enough just to produce great content, it has to be made “findable.&#. The top priority in SEO this year should be search and social integration, as the search engines seek to incorporate more social signals into search results. • 92% of b2b buying cycles start with search.
We live in a day and age when the content that is created is now all indexable, shareable and findable forever. Those segments are now too massive to breakthrough. You need to find those edges (again). It's all stored in digital bits and bytes forever for the world to see. Content doesn't just find an audience anymore.
It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). The idea here is simple: the more of the Web that is indexed, edited and aggregated for all consumers, the easier it is to use, and the more people use it.
If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. Kickstarter acts as a catalyst to activate that community of people whom you are already connected to. Again, Kickstarter works because it's real.
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