Pam Moore

JULY 13, 2020

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 140

eBook Content Social Media Findability 140

Twist Image

MARCH 5, 2011

All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. Great content gets shared not because you have a widget that makes it easy to share, but because it's truly valuable. Value-based content gets found. ann handley. broadcasting.

Content 111

Content Types Findability Curation 111

Twist Image

OCTOBER 4, 2012

What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. That's where you will always find ROI.

Conversation 108

Conversation Findability Social Media ROI 108

Twist Image

MARCH 3, 2011

When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. If not, they can just leave the standard/traditional comment on the Blog post. It creates more chatter. You meet more people. This marks the end of the linear narrative. blog comment. blog guidelines.

Comments 108

Comments Findability Social Graph Blogger 108

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Findability 191

Findability Directory Social Media Social Bookmarking 191

Debbie Weil

JANUARY 27, 2011

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). over Facebook and Twitter. Blogs and blogging continue to be the single best way to lay down your digital footprint. Each blog post has a permanent URL. The blogging is dead meme pops up with regularity. But the best thinkers dismiss it.

Findability 119

Findability Meme URL Social Media 119

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media.

Social Media 106

Social Media Findability Conversation Content 106

Twist Image

DECEMBER 18, 2010

Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Search has changed. Bookmarking has changed. We have to remember a couple of things: Search keeps getting better and better, but there was a time when finding a piece of content took some digging.

Social Bookmarking 96

Social Bookmarking Delicious Findability Yahoo 96

Ignite Social Media

MAY 18, 2016

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. Benefit #3: It makes the company a more desirable place to work. Featuring your CEO on your brand’s social handles is a great start, but having your CEO demonstrate sociability on their own is ideal.

Social Media 111

Social Media Findability Brands Marketing 111

Waxing UnLyrical

AUGUST 2, 2018

People won’t use them, and therefore they won’t be used enough to make your content findable. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Instead, use hashtags that are already popular and align with your brand. Track results.

Content 117

Content Brands Marketing Hashtag 117

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service.

Facebook 111

Facebook Hashtag Findability YouTube 111

Twist Image

AUGUST 19, 2011

Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. My advice to Hugh - and others who are on the fence - is: please don't quit. business book. digital marketing. gapingvoid.

Findability 105

Findability Twitter Facebook Web 2.0 105

Twist Image

OCTOBER 11, 2011

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. If the brand does a lot of things right, they can expect the outcome to be some nice engagement.

Findability 110

Findability Social Media Facebook Brands 110

Pam Moore

JULY 13, 2020

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 78

eBook Content Social Media Findability 78

Convince & Convert

AUGUST 4, 2011

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. Comment on other blogs. Make a Squidoo lens. Author a Google Knol. And that’s just scratching the surface.

Content 129

Content Marketing Findability URL 129

Visually SM

JANUARY 29, 2015

A deep understanding and executional capability in search and findability issues. A greater commitment to sincerity. A reworking of the definition of social media to become more inclusive of search principles. A deep understanding of building out earned attention in social networks. A redefinition of the word publishing.

Content 124

Content Marketing Social Networking Findability 124

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.

Facebook 138

Facebook Findability Newsletter Social Media 138

Hootsuite

FEBRUARY 27, 2023

LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people. What is LinkedIn SEO?

SEO 111

SEO LinkedIn Tips Social Media 111

Visually SM

JANUARY 29, 2015

A deep understanding and executional capability in search and findability issues. A greater commitment to sincerity. A reworking of the definition of social media to become more inclusive of search principles. A deep understanding of building out earned attention in social networks. A redefinition of the word publishing.

Content 100

Content Marketing Social Networking Findability 100

Twist Image

JANUARY 31, 2012

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. For those who have been around the digital block, Pinterest seems like a more modern play on Delicious (which is a social bookmarking service for saving and sharing your web bookmarks).

Hitwise 101

Hitwise Delicious Findability Social Bookmarking 101

Twist Image

MAY 9, 2013

Making the content that you are creating as shareable and as findable as possible? Have you truly leveraged social media and traditional communications to uncover the real stories of your business? The types of stories that people will actually want to find and share?

Brands 108

Brands Press Release Findability YouTube 108

Twist Image

JUNE 20, 2011

Making your content as shareable and as findable as possible. Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. A defendable and unique market position. Doing nothing that doesn't add economic value to the brand.

Findability 111

Findability Social Media Mobile Facebook 111

agora pulse

JANUARY 30, 2020

It is findable through search, whenever people are typing your name or a generic term in Google. Do you know what ranks #3 in Google for [ Grow Your Business via YouTube ]? A YouTube channel. Think about it … A YouTube channel is a separate entity of its own.

YouTube 153

YouTube Social Media Video Google 153

Twist Image

JANUARY 6, 2011

If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Is your website mobile? Pay heed to this: the mobile web is where the desktop browser was in the mid-nineties.

Marketing 111

Marketing Hitwise Domain Name Findability 111

Twist Image

NOVEMBER 11, 2011

It also comes from great content becoming as shareable and as findable as possible. " The value for me, personally, comes from the real interactions between real human beings that takes place. The way stuff gets shared is, usually, through real people who have developed a semblance of credibility within an established community.

Findability 99

Findability Twitter Social Media Brands 99

Ari Herzog

JANUARY 12, 2016

I’m not implying the telephone or the electronic mail address is the holy grail — but if you remove yourself from social networking sites, if you accept that the best Facebook friends are strong ties and the best connections everywhere else online are weak and absent ties; in other words, if you’re not findable in a place, then wouldn’t (..)

LinkedIn 70

LinkedIn Social Networking Findability Facebook 70

Twist Image

NOVEMBER 28, 2012

If the Internet does another thing amazingly well, it allows anyone to link to other content and makes all of our content more findable, shareable and expandable. No one can diminish how powerful that is. Links are core to this. Sanders makes a strong case for less links. I'm hopeful that I make an equally strong case for more links.

Findability 102

Findability Publishing SEO Content 102

Convince & Convert

JANUARY 7, 2015

It’s about amplification and findability now, not just creating smart content. But you also need that content to be found. We are going to see a massive increase in good content that gets ZERO eyeballs on it. Competition is going up and up and up. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn.

SEO 60

SEO Paid Search Findability Social Media 60

Convince & Convert

JANUARY 7, 2015

It’s about amplification and findability now, not just creating smart content. But you also need that content to be found. We are going to see a massive increase in good content that gets ZERO eyeballs on it. Competition is going up and up and up. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn.

SEO 60

SEO Paid Search Social Media Findability 60

Twist Image

MAY 23, 2014

To me, what makes any piece of content "social" is how shareable and findable it is. Everything that I write is then open for you to comment on, for you to create more content on, for you to interact with others on. That was my true hope. That''s it.

Comments 73

Comments Disqus Blogger Findability 73

Twist Image

DECEMBER 30, 2010

It must be able to make itself more shareable, findable and social. It must be easy to access. It must be easy to download/stream. It must do more than simply being a digital version of the traditional platform. Where there is value, there are consumers willing to pay for it. app economy. content online. digital game. digital platform.

Content 109

Content Findability eBook Mobile 109

Webbiquity SMM

DECEMBER 13, 2011

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 185

Social Networking B2B Social Media Marketing 185

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. On-page SEO : This is the optimization of the content itself.

SEO 113

SEO B2B Social Media Content 113

ProBlogger

NOVEMBER 17, 2010

The four core attributes of successful email marketing are: Make your email capture findable. Findable: Set up your vanity URL and Facebook page, and link to it from your site. Provide incentives for people to sign up. Craft well-written, engaging messages. Give more than you ask from your list.

List 42

List Findability Social Media Syndication 42

Twist Image

OCTOBER 14, 2011

How do we open up our brand to make the things we sell more shareable and more findable? How do we get more people talking about what we sell? How do we connect to the people who may be looking to buy what we're selling? How can we make the people from within our organization the true champions of our brand?

Marketing 107

Marketing Advertising Findability ROI 107

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.

Social Media 201

Social Media Twitter Findability Brands 201

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. The Internet has given (most of) us, for good or for bad, a digital footprint trail. You have, by default, let loose into the world. your personal brand. along with your digital business card.

Social Media 69

Social Media Findability Brands Social Networking 69