Twist Image

MARCH 5, 2011

Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing.

Types 87

Types Company Findability Widget 87

Twist Image

MARCH 3, 2011

When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube

Comments 85

Comments Findability Aggregator Social Graph 85

The Realtime Report

JANUARY 21, 2021

Seth Earley is CEO of Earley Information Science (EIS) , a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.

Findability 107

Findability Data System Analytics 107

Twist Image

APRIL 22, 2012

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start. findability formula. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Findability 70

Findability Engineering Mobile Consultant 70

yMarketingMatters

JUNE 24, 2017

Findability’ Will Make or Break Your Online Business. What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Conference 151

Conference Tips Findability Committee 151

Visually SM

JANUARY 29, 2015

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

Content 181

Content Findability Marketing Social Networking 181

Webbiquity SMM

OCTOBER 11, 2011

Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

Findability 191

Findability Directory Engineering Reputation 191

Waxing UnLyrical

AUGUST 2, 2018

People won’t use them, and therefore they won’t be used enough to make your content findable. Guest Post by Monika Jansen. There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Findability 111

Findability Content Hashtag B2B 111

agora pulse

JANUARY 30, 2020

It is findable through search, whenever people are typing your name or a generic term in Google. Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities.

YouTube 128

YouTube Screencast Findability Video 128

Pam Moore

JULY 13, 2020

Is your content FINDABLE? SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy.

eBook 78

eBook Content Real Estate Findability 78

Visually SM

JANUARY 29, 2015

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

Content 116

Content Findability Marketing Social Networking 116

Debbie Weil

JANUARY 27, 2011

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. But it turns out that repeating yourself is a good thing when you have a longterm blog. Instructions: unpack your topic slowly. Basically, it works like this.

Findability 103

Findability Meme URL Course 103

Convince & Convert

AUGUST 4, 2011

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized.

Content 106

Content Findability URL Marketing 106

Convince & Convert

NOVEMBER 19, 2015

Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Another likely contributor to this problem is a lack of understanding (on the part of content producers) about how our brains process information.

Strategy 115

Strategy Content Findability Delicious 115

Twist Image

OCTOBER 4, 2012

What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people.

Conversation 85

Conversation Findability ROI Issues 85

Sprout Social

OCTOBER 21, 2021

Some important foundational elements are creating high quality and useful content that fulfills your audience’s needs.Try to align with the search intent and interests of your marketing personas to create findable and share-worthy content for your audience.

Strategy 99

Strategy Findability Review Meme 99

Sherrilynne Starkie

JUNE 2, 2013

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts.

Curation 248

Curation Findability Journal Collaboration 248

Twist Image

MAY 3, 2012

What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable.

Findability 84

Findability Case Study Social Media Study 84

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 93

B2B SEO Findability Metadata 93

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.

Findability 112

Findability Cost Newsletter Metrics 112

Convince & Convert

JANUARY 7, 2015

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst.

SEO 108

SEO Findability Paid Search Skills 108

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that.

Findability 171

Findability Directory Metrics Social Bookmarking 171

Pam Moore

JUNE 21, 2019

Findable – If your target audience can't find it, it's all for nothin'! Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Content 95

Content Real Estate Marketing Findability 95

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it.

Findability 84

Findability Social Media News Engagement 84

Webbiquity SMM

JUNE 30, 2015

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

Findability 178

Findability Marketing SEO Statistics 178

Writtent Blog

JANUARY 28, 2015

It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough.

Strategy 87

Strategy Findability Blogosphere Posterous 87

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days.

Findability 87

Findability Price Engineering Course 87

Twist Image

DECEMBER 18, 2010

Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ).

Findability 77

Findability Social Bookmarking Engineering Delicious 77

Convince & Convert

JANUARY 7, 2015

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst.

SEO 92

SEO Findability Paid Search Skills 92

Ignite Social Media

MAY 18, 2016

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

Findability 69

Findability Reputation Examples Collaboration 69

Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok.

Hashtag 73

Hashtag Findability Instagram Trends 73

Ari Herzog

JANUARY 12, 2016

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I have a lot of friends who prefer the offline life. I don’t mean they have accounts and don’t use them (though I know people in this category) but they don’t have accounts at all.

Findability 70

Findability Social Networking Study Engineering 70

Sherrilynne Starkie

JANUARY 23, 2018

A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

Skills 359

Skills Consultant Social Media Drupal 359

Twist Image

OCTOBER 11, 2011

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening.

Findability 87

Findability Social Media Authentication Communities 87

Twist Image

JANUARY 31, 2012

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO.

Hitwise 80

Hitwise Findability Aggregator Social Bookmarking 80

Webbiquity SMM

DECEMBER 13, 2011

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 162

Social Networking B2B Plaxo Findability 162

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations.

Social Media 167

Social Media Findability Domain Name Policies 167

Kikolani

MAY 5, 2016

Today, quality link building is the requirement to have a good profile and leading findability for your site. As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Findability 72

Findability Engineering Content Flickr 72

Twist Image

MAY 9, 2013

Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem.

Findability 85

Findability Press Release Brands Mobile 85

Twist Image

AUGUST 19, 2011

Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it.

Findability 83

Findability Web 2.0 Meeting Brands 83