Are you designing for findability?

SocialFish

findability as a contact sport” love it!! Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. In Design for Findability, I’ll talk about what the Library of Congress is doing on the interface, in the back end, and at the institutional level, to make content and objects on LOC.gov more findable. And I invite you to share your own efforts to enhance findability on your sites.

What Type Of Content Should My Company Produce?

Twist Image

Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing.

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The Liberation Of Comments And The New Storytelling

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When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube

Tips for Your Business from Social Media Day Conference

yMarketingMatters

Findability’ Will Make or Break Your Online Business. What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

The World Of Thumbonomics

Twist Image

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start. findability formula. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Introduction To Real-Time Content Marketing

Visually SM

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

People won’t use them, and therefore they won’t be used enough to make your content findable. Guest Post by Monika Jansen. There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

It is findable through search, whenever people are typing your name or a generic term in Google. Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started. From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that.

Introduction To Real-Time Content Marketing

Visually SM

A deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.”

Repetition is In and Blogging Is Back

Debbie Weil

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. But it turns out that repeating yourself is a good thing when you have a longterm blog. Instructions: unpack your topic slowly. Basically, it works like this.

Don’t Be a Content Marketing Grinch

Convince & Convert

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Another likely contributor to this problem is a lack of understanding (on the part of content producers) about how our brains process information.

The End Of Conversation

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What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people.

The Social CEO (or Lack of)

Ignite Social Media

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts.

The Business (To Business) Of Social Media

Twist Image

What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable.

28 Qualities of Amazing Content Marketing

Pam Moore

Findable – If your target audience can't find it, it's all for nothin'! Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.

Is SEO Still Relevant?

Convince & Convert

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst.

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The First Rule Of Social Media Is: You Talk About Social Media

Twist Image

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it.

Facebook Is About To Explode (In A Good Way)

Twist Image

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days.

Has Search Replaced Bookmarking?

Twist Image

Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ).

Is SEO Still Relevant?

Convince & Convert

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst.

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7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

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Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I have a lot of friends who prefer the offline life. I don’t mean they have accounts and don’t use them (though I know people in this category) but they don’t have accounts at all.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. Often experienced through social media.) Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

The "I Like You" Myth

Twist Image

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening.

A Pinteresting Story

Twist Image

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations.

Don't Quit. Yet

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Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it.

You Don't Have A Branding Problem.

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Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package.

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Today, quality link building is the requirement to have a good profile and leading findability for your site. As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

How to Start a YouTube Channel in Four (Relatively) Easy Steps

agora pulse

This will be publicly visible and findable through the platform.) Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently. Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need (or why your client needs) a YouTube channel.

The Money’s Not In the List, it’s In the Connection

ProBlogger

The four core attributes of successful email marketing are: Make your email capture findable. Findable: Set up your vanity URL and Facebook page, and link to it from your site. This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we!

The Value Of Links

Twist Image

If the Internet does another thing amazingly well, it allows anyone to link to other content and makes all of our content more findable, shareable and expandable. I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for granted today.