Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.

Findability 149

Findability Facebook Newsletter Cost 149

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MAY 3, 2012

What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable. That's the core social action. That's core. business to business. case studies. consumer brand. content marketing. online profile.

Findability 106

Findability Social Media Case Study ROI 106

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OCTOBER 4, 2012

What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. That's where you will always find ROI.

Conversation 108

Conversation Findability ROI Advertising 108

Debbie Weil

JANUARY 27, 2011

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). over Facebook and Twitter. Blogs and blogging continue to be the single best way to lay down your digital footprint. Each blog post has a permanent URL. The blogging is dead meme pops up with regularity. But the best thinkers dismiss it.

Findability 119

Findability Meme URL Course 119

Convince & Convert

MAY 12, 2012

Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. This is especially valid when you repurpose and reimagine your content while also atomizing it. Atomized Content Gets Consumed More.

Findability 137

Findability eBook GPS Project 137

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APRIL 22, 2012

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

Findability 85

Findability Yahoo Engineering Mobile 85

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

OCTOBER 11, 2011

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. If the brand does a lot of things right, they can expect the outcome to be some nice engagement.

Findability 110

Findability Conversation Engagement Advertising 110

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AUGUST 19, 2011

Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. My advice to Hugh - and others who are on the fence - is: please don't quit. business book. digital marketing. gapingvoid.

Findability 105

Findability Web 2.0 Twitter Facebook 105

Webbiquity SMM

DECEMBER 13, 2011

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 192

Social Networking Plaxo B2B Marketing 192

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DECEMBER 18, 2010

Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Search has changed. Bookmarking has changed. We have to remember a couple of things: Search keeps getting better and better, but there was a time when finding a piece of content took some digging.

Delicious 96

Delicious Findability Social Bookmarking Yahoo 96

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AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service.

Findability 111

Findability Facebook Hashtag Mobile 111

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable. Ever watch CTU? It’s not far-fetched.)

GPS 217

GPS Privacy Findability Social Networking 217

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media.

Social Media 106

Social Media Findability Conversation Brands 106

Twist Image

JANUARY 6, 2011

If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Is your website mobile? Pay heed to this: the mobile web is where the desktop browser was in the mid-nineties.

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

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JUNE 20, 2011

Making your content as shareable and as findable as possible. Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. A defendable and unique market position. Doing nothing that doesn't add economic value to the brand.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

JANUARY 31, 2012

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. For those who have been around the digital block, Pinterest seems like a more modern play on Delicious (which is a social bookmarking service for saving and sharing your web bookmarks).

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Waxing UnLyrical

AUGUST 2, 2018

People won’t use them, and therefore they won’t be used enough to make your content findable. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Instead, use hashtags that are already popular and align with your brand. Track results.

Content 145

Content Brands Findability Marketing 145

Webbiquity SMM

JUNE 30, 2015

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. activities.

Findability 100

Findability Marketing SEO Statistics 100

Webbiquity SMM

JANUARY 3, 2012

” Among her ideas is increasing your company’s “findability.” Chris Chariton shares five ideas on how “sales and marketing can work together to generate leads and build the brand as part of the same effort.”

B2B 194

B2B Strategy Marketing Buy 194

Webbiquity SMM

FEBRUARY 16, 2011

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool.

LinkedIn 193

LinkedIn Tips B2B Findability 193

Pam Moore

JULY 13, 2020

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 141

eBook Content Findability Template 141

Visually SM

JANUARY 29, 2015

A deep understanding and executional capability in search and findability issues. A greater commitment to sincerity. A reworking of the definition of social media to become more inclusive of search principles. A deep understanding of building out earned attention in social networks. A redefinition of the word publishing.

Content 124

Content Marketing Findability Social Networking 124

Twist Image

MAY 9, 2013

Making the content that you are creating as shareable and as findable as possible? Have you truly leveraged social media and traditional communications to uncover the real stories of your business? The types of stories that people will actually want to find and share?

Brands 108

Brands Press Release Findability YouTube 108

Ignite Social Media

MAY 18, 2016

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. Benefit #3: It makes the company a more desirable place to work. Featuring your CEO on your brand’s social handles is a great start, but having your CEO demonstrate sociability on their own is ideal.

Findability 111

Findability Social Media Team Collaboration 111

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DECEMBER 30, 2010

It must be able to make itself more shareable, findable and social. It must be easy to access. It must be easy to download/stream. It must do more than simply being a digital version of the traditional platform. Where there is value, there are consumers willing to pay for it. app economy. content online. digital game. digital platform.

Content 109

Content Findability Embedding eBook 109

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NOVEMBER 11, 2011

It also comes from great content becoming as shareable and as findable as possible. " The value for me, personally, comes from the real interactions between real human beings that takes place. The way stuff gets shared is, usually, through real people who have developed a semblance of credibility within an established community.

Findability 99

Findability Policies Conversation Twitter 99

The Realtime Report

JANUARY 21, 2021

Seth Earley is CEO of Earley Information Science (EIS) , a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.

Findability 116

Findability System Training Analytics 116

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NOVEMBER 28, 2012

If the Internet does another thing amazingly well, it allows anyone to link to other content and makes all of our content more findable, shareable and expandable. No one can diminish how powerful that is. Links are core to this. Sanders makes a strong case for less links. I'm hopeful that I make an equally strong case for more links.

Findability 102

Findability Publishing URL Engineering 102

Webbiquity SMM

AUGUST 28, 2012

Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.

Social Media 213

Social Media Tips Tumblr Wikipedia 213

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APRIL 6, 2011

I Blog to make the content I think about as shareable and findable as possible. Beyond that, what if you're not a social creature by nature, but just want to share how you think? I struggle with Blog comments because I don't Blog for the back and forth. I've Blogged about comments and their value over the years.

Comments 111

Comments Communities Findability Publishing 111

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OCTOBER 14, 2011

How do we open up our brand to make the things we sell more shareable and more findable? How do we get more people talking about what we sell? How do we connect to the people who may be looking to buy what we're selling? How can we make the people from within our organization the true champions of our brand?

Marketing 107

Marketing Findability Loyalty ROI 107

Kikolani

MARCH 8, 2013

Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. They can save you time and headaches and make your data more meaningful. On-Page SEO: Past, Present & Future – Is your on-page SEO up to par?

Mashup 126

Mashup Meeting Resources Adwords 126

Twist Image

AUGUST 1, 2012

We live in a day and age when the content that is created is now all indexable, shareable and findable forever. Those segments are now too massive to breakthrough. You need to find those edges (again). It's all stored in digital bits and bytes forever for the world to see. Content doesn't just find an audience anymore.

Content 109

Content Findability Press Release Publishing 109

Twist Image

OCTOBER 14, 2010

It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). The idea here is simple: the more of the Web that is indexed, edited and aggregated for all consumers, the easier it is to use, and the more people use it.

Microsoft 109

Microsoft Flickr Findability Engineering 109

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JUNE 21, 2012

If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. Kickstarter acts as a catalyst to activate that community of people whom you are already connected to. Again, Kickstarter works because it's real.

Wikipedia 108

Wikipedia Startup Findability Project 108

Webbiquity SMM

JUNE 14, 2011

It’s not enough just to produce great content, it has to be made “findable.&#. The top priority in SEO this year should be search and social integration, as the search engines seek to incorporate more social signals into search results. • 92% of b2b buying cycles start with search.

B2B 174

B2B Sentiment SEO Klout 174