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How To Create a Memorable and Findable Product or Company Name


Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

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Tips for Your Business from Social Media Day Conference


Findability’ Will Make or Break Your Online Business. It’s a must have. . #2. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. They must be able to find you! #3. Clarify your message across all channels.


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Delivering on The Promise of Artificial Intelligence

The Realtime Report

Seth Earley is CEO of Earley Information Science (EIS) , a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization provides a structured approach for maximizing your “findability” online. For many businesses, particularly on the B2B side, if your buyers can’t find you online—you don’t exist.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

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The World Of Thumbonomics

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Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

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The Business (To Business) Of Social Media

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What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable. That's the core social action. That's core. business to business. case studies. consumer brand. content marketing. online profile.