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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

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What Type Of Content Should My Company Produce?

Twist Image

Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies). Findable. In search engines, online social networks and offline. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. online social network. social media roi.

Types 111
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. So how can you get the most out of this business-oriented social network?

LinkedIn 179
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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

Content 222
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The World Of Thumbonomics

Twist Image

If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. findability formula. social media.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is your content FINDABLE? How to Subscribe to Social Zoom Factor Podcast .

eBook 140
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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

Content 124
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2023 LinkedIn SEO: 5 Tried Tips for Better Reach

Hootsuite

It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. The recommendations are based on your past performance and tailored to your unique audience and their activity patterns on social.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is your content FINDABLE? How to Subscribe to Social Zoom Factor Podcast .

eBook 78
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. This gave the social network a true exclusive feel and made people long for access.

GPS 217
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.

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Facebook Is About To Explode (In A Good Way)

Twist Image

It''s also not enough to simply acknowledge it as such a massive online social network. It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. online social network. social media.

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Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. But, as Phil Gerbyshak suggests, if you’ve never interacted with me since that first contact on LinkedIn (or any other social networking site), you owe it to yourself to send a message saying hello. P.S. Here’s a primer to my social networking dashboard.

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Has Search Replaced Bookmarking?

Twist Image

Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). We didn't have online social networks like Twitter and Facebook to ask our "friends" questions.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy? Social media.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain. Chances are finding a resource with the right experience to help your business will save you money and bring a higher return than many of the fly by night social media operations.

Content 113
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A Pinteresting Story

Twist Image

With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). online social networking.

Hitwise 101
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

Skills 427
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At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed. You see Girlfriends, social media is a magical gift. social media is our teacher. . Take this back to social media. One more way that you can't corral social media.

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Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Perceptions on collaboration and social software by Mike Gotta. Findability. Social Networking & Collaboration. Social Software. social_media. social_responsibility. It takes a village to raise a social network. Reference Architecture For Social Network Sites. Updated: Community and Social network Vendor Blogs. Leveraging Employee Social Networks. Microsoft Knowledge Network Team Blog.

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Your 2011 Digital Marketing Reboot

Twist Image

Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. says, "don't write cheques with Social Media that your websites can't cash." There has been such a focus on Social Media that many business websites look tired, out-of-date and lack many of the baseline functionality that consumers now expect. Are you findable? online social network. social media. Just how serious is your business about the digital channels?

Hitwise 111
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? Social Media Metrics and ROI.

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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. Social Media / Social Networking.

Mashup 126
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world.

HootSuite 147
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The 3 Building Blocks of a Blockbuster Blog

ProBlogger

Make Your Blog Findable – By People and Search Engines Alike. A key platform that you MUST harness to promote your blog is social media. Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. Organic posts on social media can only take you so far. If your budget permits, create a serious advertising plan on social media platforms to market your blog.

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

This week’s top five must-know social media news features two entries from LinkedIn. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Adding new skills to a profile makes it more findable in searches. The business social network will also recommend LinkedIn Learning courses when relevant too.

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PLE

Buzz Marketing for Technology

Keywords: personal learning environments, PLE, personal knowledge management, PKM, personal information management, PIM, personal learning toolkit, PLT, online learning environment, Personal Work and Learning Environment (PWLE), OLE, social software, self-directed learning, life-long learning, informal learning, learning ecosystems, learning networks. Social Software and Personal Learning Environments. Questler : a community learning site with a strong social network flavor.

Twine 113
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: Measurement and ROI.

Marketing 279
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Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

Social Bookmarking For Enterprise Knowledge Management. Filed under: blinklist , bluedot , cogenz , connectbeam , delicious , diigo , furl , knowledge_management , magnolia , shadows , simpy , social_bookmarking — Robert Berkman @ 3:05 pm. Social Bookmarking as a Knowledge Management Strategyâ?? In that article, though I also discussed how certain free, public social bookmarking sites could also be suitable for enterprise useâ??IFâ??they Books. Periodicals.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Strategy 106