Tips for Your Business from Social Media Day Conference

yMarketingMatters

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. Each workshop topic is a key component for making social media and digital marketing work for your business. Social Media Channels.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is your content FINDABLE? How to Subscribe to Social Zoom Factor Podcast .

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is your content FINDABLE? How to Subscribe to Social Zoom Factor Podcast .

eBook 78

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. Becoming a social business is not the same thing as doing social media or being social.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

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The Business (To Business) Of Social Media

Twist Image

"Why aren't there more case studies of business to business organizations using social media?" Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Shun social media for business at your own peril.

The First Rule Of Social Media Is: You Talk About Social Media

Twist Image

If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it. social media.

What Type Of Content Should My Company Produce?

Twist Image

Understand how these journalist, editors and producers nurture a story, and what codes of conduct they use to build credibility (more on that here: Get More Media Savvy ). Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies). Findable. In search engines, online social networks and offline. findable. media format. media savvy.

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The Liberation Of Comments And The New Storytelling

Twist Image

It was also an important functionality because there were many individuals with unique perspectives who did not want to commit to having their own Blog, so having a place to publish their thoughts was a critical component for the broad adoption of Social Media. If they feel like it's something relevant to their social graph, they can tweet it. findable. media. social graph. social media. People leaving comments on a Blog has changed.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. Socializing on the Web may send door-to-door marketing to the recycle bin, but it doesn't lessen the work load.

The Social CEO (or Lack of)

Ignite Social Media

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

But more and more companies are embracing the opportunity that customer interactions – especially in social media – present. When you answer customers right away in social, in can blow their minds and win their hearts. . With location-based social listening.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you?

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Social Media Tips from Ottawa Mayor Jim Watson.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. This gave the social network a true exclusive feel and made people long for access.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. QR codes marry social media with traditional direct marketing. Lee presented a session on search and social media.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Topic for April 9, 2009: Boomers Step Into Social Media Time: 6:00p - 6:30p Eastern/ 5:p - 5:30p Central/ 4:00p -4:30p Mountain/ 3:00p - 43:30p Pacific Call-in Guest Number: 718.508.9924.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Quick Jump: Social Media: Getting Started, Implementation, and Execution.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Guest Post by Monika Jansen.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012.

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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

Do your social media marketing plans lack a strategy for YouTube? It is findable through search, whenever people are typing your name or a generic term in Google. Add links to your site and social media profiles.

The World Of Thumbonomics

Twist Image

If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. findability formula.

6 Reasons to Make Your Big Idea Small

Convince & Convert

This is a very large research project that uncovered many important behaviors and data points related to social media and email marketing. Atomized Content is More Findable. Every trend in social media and content marketing is toward brevity and showing rather than telling.

Don’t Be a Content Marketing Grinch

Convince & Convert

links in social shown to your opt-in fans. All those people you interact with in social media? This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer.

Repetition is In and Blogging Is Back

Debbie Weil

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

For Unlisted groups, the group logo will only be visible on members’ profiles to other members of that group and the group will not be findable via any search engine—so if people have been finding your group, then your organization, via LinkedIn groups, that’s about to end if your group is Unlisted.

Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today

ProBlogger

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. Social media. These are the social media plugins I recommend you consider.

Is SEO Still Relevant?

Convince & Convert

I’m a huge proponent of content marketing and social media. It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn.

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The Money’s Not In the List, it’s In the Connection

ProBlogger

What impact will changes to the flow of communications on the Internet cause by the rise of new options, like social media, have on the old marketing adage, “the money’s in the list&# ? The four core attributes of successful email marketing are: Make your email capture findable. Now let’s look at how that might translate into a social media channel like Facebook. Findable: Set up your vanity URL and Facebook page, and link to it from your site.

10 Reasons Why You Should Give Facebook Live Video a Go

ProBlogger

One of the biggest benefits of using live video as part of my social media strategy is that I feel like it allows my blog readers to get to know me in a deeper way and helps them to understand who I really am. Social Media

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Often experienced through social media.) We know that content with images is generally more engaging , gets shared more on social media and attracts more attention. Social media and marketing teams around the world use Unsplash for beautiful, free imagery.

Is SEO Still Relevant?

Convince & Convert

I’m a huge proponent of content marketing and social media. It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn.

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The End Of Conversation

Twist Image

They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation. What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it.

Everyone’s a curator now…

The Way of the Web

Digital Culture Digital Publishing Lifestreaming Media social networks user generated content Writing content curation self publishing social media user metadata