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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

UGC 168
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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.

Loyalty 90
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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.

Loyalty 68
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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty?

Loyalty 52
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” These should be an authentic, in-the-moment back-and-forth with a follower, other executive, or thought leader in response to something they post or a current event. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Loyalty 121
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How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. However, understanding Millennials’ interests, habits, and what they value will allow your brand to reach out and resonate with Millennials in an effective and authentic way. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another.

Loyalty 42
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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Loyalty 40
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Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Be Authentic. Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions.

Loyalty 54
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors. An important place for this is Instagram, where authenticity is more important than ever.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Best practices for brand building – how to leverage content at every step of the buyers journey from brand awareness to loyalty. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Industry 121
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Best practices for brand building – how to leverage content at every step of the buyers journey from brand awareness to loyalty. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Industry 108
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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media. By focusing on the three key elements that make consumers feel connected to brands on social: transparency, authenticity and empathy.

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The Rise of “Open Business”

Convince & Convert

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Authenticity. Authenticity empowers customers to define the brand, carry the torch and amplify the message. Image via BigStockPhoto.com.

Loyalty 106
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The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

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The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Best practices for brand building – how to leverage content at every step of the buyers journey from brand awareness to loyalty. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Guest post by Nina Petrov.

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5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

It is based on the premise of finding influencers in your niche to create and distribute relevant content and share it in an authentic and transparent way. Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty. Authenticity. This may sound counter-intuitive, but bloggers who have a smaller ratio of sponsored content tend to be more trusted and appear more authentic. Image via BigStockPhoto.com.

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How do I get a verified blue checkmark on Instagram in 2022?

SocMed Sean

Getting that little blue verification checkmark on Instagram provides you with a much higher level of authenticity. It also increases your trustworthiness and loyalty among your existing followers. What does Instagram mean by Authentic when it comes to verification?

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition. Familiarization with a brand heightens customer loyalty. 6 Must-Do Strategies for Increasing. Brand Awareness and Visibility.

Report 91
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition. Familiarization with a brand heightens customer loyalty. 6 Must-Do Strategies for Increasing. Brand Awareness and Visibility.

Report 91
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Today’s consumers are fast-paced, overloaded with information, and short on time.

Campaign 245
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Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). Boost Customer Loyalty and Lifetime Value.

Strategy 175
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Brand authenticity matters. Guest post by Hugh Beaulac.

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5 Brands Crushing Creativity on TikTok

Ignite Social Media

” Here are five brands that are doing just that by embracing authenticity and creativity on the platform: 1. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love.

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7 ways to transform your audience into brand evangelists

Sprout Social

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. It starts with your business being authentic and truly caring about its audience. Be authentic. Create a brand loyalty program.

Loyalty 105
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How to 10X Your Social Strategy Through Data, Intel, & White Space

Oktopost

Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social.

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. A voiceover in the video mentions “loyalty,” “friendship,” and “dedication”: how our choices define our character. Guest Post by Matt Press.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Brands have got to listen, TikTok is staying. It’s not going anywhere.

Strategy 145
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Shoptalk 2022: Key Trends and Takeaways

Pixlee

Trend #2: The Best Social Videos Are Diverse and Authentic. This panel discussed the shift to embrace smaller-scale creators like nano influencers and brand ambassadors that typically provide engaged niche communities and authentic content compared to high-profile influencers.

Trends 67
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Social Media Marketing Strategy

Your Escape From 9 to 5

The social aspect is about developing ongoing authentic relationships with people. – By understanding how social media is set up to work, what each channel’s unique strengths are and how to use landing pages to play to those strengths, you can join the growing ranks of businesses successfully using social media to sell products and services , generate referrals and cultivate customer loyalty over the long-term

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Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode.

Hubspot 122
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The Impact of Media Relations in Small and Medium Enterprises

The Realtime Report

All brands that have established themselves as authorities managed to build confidence in their consumers, which translated to consumer loyalty. Most consumers are loyal to a specific brand and the same loyalty is trickled down to media outlets.

Report 99
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective.

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

They keep posting positive things for us to see and build loyalty.” There are dedicated social teams whose expertise involves thoughtful, authentic engagement ( hello, hi, here we are ), even if it is responding to complaints. One month of 2022 has come and gone, so let’s check in.

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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

This bond translates to future success and customer loyalty; the lifetime value for customers referred by brand ambassadors is 16% higher than other customers. Beyond these initial points, make sure to scout their social media profiles for authenticity, leadership, and high-quality content.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. Consumers today, particularly younger brackets, want and expect genuine interactions and authenticity. Tied into the quest for authenticity are two marketing buzzwords: social proof and brand loyalty. Brand loyalty is all about building relationships with customers.

Apparel 61
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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Customer loyalty is about more than just rewards. In a session titled “Customers Who Care: Loyalty & Affinity on Social Media,” Likeable’s senior content strategist Brian Leigh shared how brands can build affinity on social: Stand for something. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically.

Retail 72
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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer.

Retail 40
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TikTok Made Me Buy It: Use TikTok for Ecommerce Marketing

Pixlee

Brands currently succeeding with TikTok ads typically share user-generated content or videos from micro-influencers to match the raw, authentic style of videos typically shared on the app. Ensure that you publish authentic posts, publish regularly, and engage with your community.

Buy 62
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What is User-Generated Content? And Why is it Important?

Hootsuite

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. Helps establish brand loyalty and grows community.

HootSuite 114
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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty. Marketing content mixes are more diverse than ever before.

UGC 83