The Current State of Native Social Media Data Capabilities

Ignite Social Media

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. 5 easy ways to use data and social insights to humanize your brand.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter?

Twitter Provides New Guide on Effective Use of Social Media Data

Social Media Today

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. 5 easy ways to use data and social insights to humanize your brand.

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February Social Media Trends

Ignite Social Media

February was a busy month as we started to see more news about the CCPA’s data collection law that went into effect at the beginning of the year. Let’s break down the February social media trends. What You Need to Know About the CCPA’s New Data Collection Law. The law requires businesses to give consumers the ability to opt out of having their data shared with 3rd party companies, and this option must be clear and concise on the company’s website.

The What, Why, and How of Social Media Data

Oktopost

Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI. How much revenue has been generated from the LinkedIn posts you sent out … Social Media Marketing Social Media DataFrom conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today.

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5 Social Media Predictions for 2020

Ignite Social Media

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. Purely Organic Social Media Strategies Will Continue to Decline.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 8: What is “Big Data”?

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?

Chinese Firm 'Collects Data On Millions Worldwide'

Forbes Social Media

A leaked database appears to show that Chinese company Zhenhua Data has collected data on 2.4 Cybersecurity /cybersecurity Innovation /innovation Cybersecurity /cybersecurity Social Media /social-media Editors' Pick editors-pick technology

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. The shifting media landscape has made public relations more difficult.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Do you have a social/digital mindset?

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What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!

How to Set Up a Time-Saving Social Media Workflow

agora pulse

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals. Outline a Social Media Strategy. Write Social Media Copy.

Facebook Ordered To Stop Sending EU Data To The US

Forbes Social Media

The Irish data protection regulator has sent Facebook a preliminary order to stop transferring European user data to the US. Cybersecurity /cybersecurity Innovation /innovation Cybersecurity /cybersecurity Social Media /social-media Editors' Pick editors-pick technology

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Keep Up with Changes in Social Media.

How to integrate social media data and avoid data silos

Quintly

The amount of data we can collect to improve our decision-making can seem both like the holy grail and hell at the same time. Storing business data in various separate tools and data solutions, so-called “data silos”, makes it hard to draw a wholesome and, in the end, meaningful picture.

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The 11 Best Social Media Scheduling Tools for Businesses

Keyhole.co

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Sprout Social 2.

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2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Below you can see resolutions I’ve assigned to a handful of the major social media channels and why they seem to fit with the theme of “improving themselves” for 2019. Is your New Year’s resolution social media-related?

What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. Is there a way around losing data?

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Social media audits.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

Social Media Study Reveals Parents Ignore Screen Time Limits During COVID-19

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-media Big Data /big-dataIn the spring of 2020, as the Coronavirus pandemic took hold, America’s schools sent the kids home.

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Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.

13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. We do recognize there are challenges, but, according to eMarketer , some of the initial data forecasts still anticipate a growth in retail spending of about 3.4%.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly.

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

Build Strategy Content Marketing Social Media ListeningA study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?

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Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page. The post Social Media Updates: July appeared first on yMarketingMatters.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of data and information.

5 Social Media Copy Writing Tips

Ignite Social Media

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Study consumer insights and data like a book, pulling in any insights you can about your audience’s day to day activities, interests, motivations and pain points. It’s the same with social media. The most important question to ask yourself when writing social copy is “Would I click on this?”.

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data.

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Top 10 Social Media Reporting Tools

Oktopost

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat.

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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. How to Subscribe to Social Zoom Factor Podcast .

Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy.