Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 283

Research Report Social Media CPM 283

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 265

Advertising Social Media Strategy Authentication 265

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 216

Social Media How To Survey Analytics 216

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach.

Social Media 237

Social Media Tips Marketing UGC 237

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 237

Social Media Reddit LinkedIn Research 237

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 243

Social Media Strategy Influencer LinkedIn 243

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 187

Analysis Social Media How To Hashtag 187

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 196

Trends Social Media Report Research 196

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 184

Trends Social Media Report Research 184

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. AI Integration AI and automation are transforming the B2B social media landscape by streamlining content creation and improving engagement.

B2B 156

B2B Trends Social Media Case Study 156

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

Social Media 204

Social Media Energy How To Tweetdeck 204

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?

Data 104

Data Strategy Statistics Sports 104

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

Data 94

Data Social Media HootSuite LinkedIn 94

Ignite Social Media

SEPTEMBER 3, 2024

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024.

Social Media 170

Social Media Engagement Content FeedBurner 170

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

Analysis 196

Analysis Data Social Media Management Social Media 196

Webbiquity SMM

JUNE 1, 2021

Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. But for your social media activity to successfully yield results, you need to do more than just broadcast content. Be aware of data regulation policies.

Tips 360

Tips Marketing Privacy Influencer 360

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. What is Gen Z’s Favorite Social Media Platform?

Data 160

Data Facebook Reddit Social Networking 160

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 204

Social Media Google Tips Template 204

Social Media Today

SEPTEMBER 23, 2024

More data on X's gradual decline.

Data 212

Data 212

Convince & Convert

SEPTEMBER 14, 2024

AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more.

Trends 137

Trends Data Tips Marketing 137

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

Social Media 125

Social Media Authentication LinkedIn Social Media Management 125

Social Media Today

JULY 8, 2024

Some pointers on which data points you need to be keeping tabs on.

Social Media 195

Social Media Marketing Data 195

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

Platform 97

Platform Social Media Reddit B2B 97

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite 188

HootSuite Platform Data Social Media 188

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Stay up to date with the latest in social media marketing. Stay tuned for our list next month.

Social Media 168

Social Media Brands Content UGC 168

Social Media Today

SEPTEMBER 17, 2024

The latest data from Pew Research underlines the role that social plays in news reach.

News 191

News Social Media Research Data 191

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite 181

HootSuite Platform Data Social Media 181

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 116

Social Media Strategy Marketing Influencer 116

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? and many more. That’s the theory.

Analytics 102

Analytics Social Media Tools HootSuite 102

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. B2B marketers often struggle to connect their social media efforts to broader business outcomes. What is Looker Studio?

Social Media 118

Social Media API B2B Metrics 118

Social Media Today

JULY 27, 2024

X quietly added a new setting on data permissions for Grok, and opted users in by default,

Data 201

Data Training 201

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 120

Social Media Brands Reddit B2B 120

Webbiquity SMM

JULY 23, 2024

AI tools can analyze vast amounts of data quickly. One common challenge is the vast amount of data marketers must sift through to understand their audience. By analyzing data from various sources, BuzzSumo helps you create content that resonates with your audience. #2 This is where AI comes in. AI simplifies this.

B2B 213

B2B Strategy Hubspot Marketing 213

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 133

Social Media Social Media Management Sentiment Collaboration 133

Social Media Today

SEPTEMBER 23, 2024

More data on X's gradual decline.

Data 179

Data 179