Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Social Media 190

Social Media Sentiment Marketing Analysis 190

Social Media Today

MAY 15, 2024

LinkedIn’s latest careers report highlights key trends in the marketing sector.

LinkedIn 173

LinkedIn Skills Data Marketing 173

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 283

Research Report Social Media CPM 283

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?

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Data Strategy Statistics Sports 104

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 200

Marketing Process Data Tools 200

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 233

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

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Data Facebook Reddit Social Networking 160

Convince & Convert

OCTOBER 9, 2024

Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content. It’ll take a combination of different data sources and some curiosity to figure out the true effect these shifts are having on your marketing efforts.

Marketing 161

Marketing Team Education Paid Search 161

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. Source: youtube.com 2.

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Social Media Tips Marketing UGC 237

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

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Data Marketing Survey Organization 135

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 185

Marketing Process Data Tools 185

Social Media Strategies Summit

NOVEMBER 4, 2021

Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. The amount of digital content people consume has never been higher. Get Super-Niche. Example: :3ildcat.

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Content Marketing Compete Case Study 223

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 241

Marketing Education Forums LinkedIn 241

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it?

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Data Repository Team Process 140

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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B2B Trends Social Media Case Study 156

Ignite Social Media

SEPTEMBER 3, 2024

From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Content Creation The second most common struggle of social media marketers is content creation, which 34% of us struggle with.

Social Media 170

Social Media Engagement Content FeedBurner 170

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 224

Content Marketing Loyalty Collaboration 224

Social Media Today

JULY 8, 2024

Some pointers on which data points you need to be keeping tabs on.

Social Media 195

Social Media Marketing Data 195

Social Media Today

JANUARY 22, 2025

New data on the value of creator collaborations for your Snap marketing efforts.

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Data Collaboration Brands Marketing 109

Ignite Social Media

OCTOBER 7, 2024

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. This small percentage implies that while AI may create some new roles or skill requirements, it’s not overwhelming most marketing departments.

Marketing 145

Marketing FeedBurner Skills MySpace 145

The Social Media Hat

DECEMBER 21, 2024

Episode 50 of the AI in Marketing: Unpacked podcast, with Tim Hayden The post Why Your SMB Needs a Data Strategy Before Adopting AI appeared first on The Social Media Hat.

Data 112

Data Strategy Social Media Marketing 112

Social Media Today

JANUARY 23, 2025

Some key notes for those looking to make a career move this year.

Skills 110

Skills Data LinkedIn Marketing 110

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Understanding your customers’ experience should always lead your marketing efforts.

B2B 140

B2B Brands Marketing Reputation 140

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 228

Brands NoFollow Marketing How To 228

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Be data-driven.

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Industry Social Media Biotechnology Marketing 146

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 120

Tools Marketing Price Hubspot 120

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

Data 94

Data Social Media HootSuite LinkedIn 94

Buffer Social

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. ” Now, that may be true — but it depends on how you define, “engaging.”

Instagram 136

Instagram Engagement Data Feedly 136

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 139

Marketing Apple Loyalty Authentication 139

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 116

Social Media Strategy Marketing Influencer 116

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program.

Influencer 149

Influencer Retail Marketing Discount 149

Jon Loomer

OCTOBER 2, 2023

The post Compare Attribution Settings: Get the Most of Meta Conversion Data appeared first on Jon Loomer Digital. Watch it here… Your Turn Do you use the Compare Attribution Settings feature? What other ways do you use it? Let me know in the comments below!

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Conversation Data Advertising Report 170

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 315

Influencer Brands Policies Privacy 315

Waxing UnLyrical

SEPTEMBER 24, 2021

Several years ago, I made a sea change in my career, when I transitioned from being a working actress and director into PR and marketing. I loved the work I did, but I wanted to learn something new, I wanted to stretch myself… and I also wanted to see if, perhaps, it was time to work with data in a more hands-on way.

Analytics 246

Analytics Questions Class Data 246

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 131

UGC Marketing Education YouTube 131