What Is Data Mining?

The Realtime Report

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This allows them to process more complex data sets and discover relevant insights.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. The Need for PR and Marketing to Align.

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LinkedIn Provides More Market Data with New 'Sales Insights'

Social Media Today

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Marketing Canada digital privacy personal data statistic

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. What are data analysis tools?

Instagram Expands its Insights Data to 60 Days, Providing More Analytical Capacity

Social Media Today

The expansion will provide a heap more data insight for Instagram marketers

The Relationship Between Fintech and Data Science

The Realtime Report

Fintech and Data Science. As Cane Bay Partners demonstrates, fintech companies access superior solutions and simplify their financial decisions by employing predictive analytics, artificial intelligence, and data science. How the Various Fintech Services Use Data Science .

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Using User Data to Make Better UX Decisions

Socialmedia.biz

Data drives the heart of. Content MarketingWe all are searching for ways to enhance our UX design and find ways to make better UX decisions.

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Google Delays Phasing Out of Data Tracking Cookies in Order to Develop More Inclusive Solutions

Social Media Today

The delay will give marketers more time to prepare for coming data tracking changes

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Sign up here-> Digital and Social Marketing Webinar Training Series. 10 Reasons you need to embrace data and analytics.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Tweet.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century. Young said that we all generate data about our everyday lives. It’s messy data.

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11 BEST iPhone Data Recovery Software & Apps in 2021

Tweaklibrary

Data loss is something that no one can afford because it is crucial for everyone. But there are many reasons by which the data can be lost and some common reasons are accidental deletion of data, device stolen, a jailbreak in iOS, hardware damage, virus infection, etc.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

LinkedIn Provides New Data on US Job Market and Most In-Demand Roles

Social Media Today

LinkedIn continues to share evolving insights into the job market as the COVID-19 pandemic drags on

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Let it be known that I have a deep love for all things data related…and not just because it resonates with my Type A personality traits. Guest Post by Leta Soza.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. Is there a way around losing data?

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Data Science: a Key to More Effective Content Marketing?

Cortex

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

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Snapchat Shares New Data on How Users are Looking to Celebrate Easter, Ramadan and Passover

Social Media Today

Snapchat has published some new data on usage during upcoming seasonal events, and key trends for marketers to note

WhatsApp’s Fight With The Indian Government Over Its Data Privacy Rules May Have Global Reverberations

Forbes Social Media

Facebook-owned WhatsApp is unlikely to move out of India, its biggest market, but concerns loom about data privacy, freedom of speech and mass surveillance.

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How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

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5 Ways Social Media Data Can Help Your Business

Pixlee

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Ways Social Media Data Can Help.

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5 Ways Social Media Data Can Help Your Business

Pixlee

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Ways Social Media Data Can Help.

UGC 52

Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.

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Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

So lets see the data. Content: Content: Data: Text based posts perform 91% above median performance of these brands. Content: Data: Visuals of houses in rural areas and urban areas perform 87% above median performance of all 10 of these brands.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Not so long ago, social data did not exist.

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New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Social Media Today

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Read on to find out why every marketer should prioritize a clean, tidy, and up-to-date marketing database —and why doing so can maximize company revenue. Image via Unsplash.

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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. But in general, modern organizations have access to huge amounts of data that can be put to better and more active utilization. Behavioral marketing is an old idea.

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog. Build Strategy Insight Driven Marketing Content Marketing Social Media ListeningGood content engages customers and helps to form relationships with them.

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How to Collect and Analyze Social Media Data: A Guide for Marketing Agencies

Quintly

Marketing agencies face a unique set of challenges in the collection and analysis of their clients’ social media data. Social Media Analytics Social Media Metrics featured

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications. The problem is not access to data.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101.

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The power of data within the campaign lifecycle

Audiense

For many professionals and industry leaders, creative data will be leading the next decade’s creative revolution allowing marketing teams and brands to increase retention and avail new businesses opportunities faster. Audience Intelligence

Best EaseUS Data Recovery Alternatives For Windows

Tweaklibrary

You hear about data recovery & EaseUS is one of the names that will definitely come up. Though the tool is arguably one of the best data recovery tools in the market, there are other alternatives as well. Best EaseUS Data Recovery Alternatives For Windows.

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Julia Shullman on the Silver Linings of Data Privacy Regulation

Oktopost

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Data privacy has become one of marketing’s biggest challenges.

The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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