The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. The Need for PR and Marketing to Align.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Marketing Canada digital privacy personal data statistic

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LinkedIn Provides New Data on US Job Market and Most In-Demand Roles

Social Media Today

LinkedIn continues to share evolving insights into the job market as the COVID-19 pandemic drags on

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

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Everything You Should Know About Using Data In Visual Marketing


Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

5 Ways to Optimize Content Marketing with Social Media Data


Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog. Build Strategy Insight Driven Marketing Content Marketing Social Media Listening

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When Social Media Meets Big Data


Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

Data Science: a Key to More Effective Content Marketing?


Your company might not have data scientists on the payroll at the moment. Artificial Intelligence Blog Augmented Reality Business Implementation of Content Intelligence Content Intelligence Tech Content Intelligence Content Intelligence Tools Big Data A Guide To Brand Experience Brand StrategyAnd it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

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The Complete Guide to Data Enrichment


Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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How to Use Social Data to Run a Successful Content Marketing Campaign

Social Media Today

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

Social Business + Big Data = Business intelligence


quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Tweet.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century. Young said that we all generate data about our everyday lives. It’s messy data.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. Is there a way around losing data?

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Let it be known that I have a deep love for all things data related…and not just because it resonates with my Type A personality traits. Guest Post by Leta Soza.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Social Media Today

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow

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Quick-Data: Modern Women's Fashion Subscription Brands


So lets see the data. Content: Content: Data: Text based posts perform 91% above median performance of these brands. Content: Data: Visuals of houses in rural areas and urban areas perform 87% above median performance of all 10 of these brands. Content: Data: Visuals of dogs perform 71% above median performance of these brands and competitors. Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Best EaseUS Data Recovery Alternatives For Windows


You hear about data recovery & EaseUS is one of the names that will definitely come up. Though the tool is arguably one of the best data recovery tools in the market, there are other alternatives as well. These different questions juggle up with your thoughts until you’ve got yourself a list of limited yet effective data recovery tools. That is why we have brought you the best tools that can help you recover your data. MiniTool Power Data Recovery.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Read on to find out why every marketer should prioritize a clean, tidy, and up-to-date marketing database —and why doing so can maximize company revenue. Image via Unsplash.

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Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.

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What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Not so long ago, social data did not exist.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications. The problem is not access to data.

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Social Data Summit is back with a bang!


This is a guest blog written by Rahul Jerome , founder of , a hub that brings together cumulative wisdom of insight & research professionals, business intelligence specialists, ad planners, branding & marketing strategists with data analysts and tech providers to discuss new approaches to providing effective marketing and business insights.

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The What, Why, and How of Social Media Data


From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI. How much revenue has been generated from the LinkedIn posts you sent out … Social Media Marketing Social Media Data

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How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

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The Current State of Native Social Media Data Capabilities

Ignite Social Media

Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data.

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[eBook] How Social Data is transforming Public Relations


During the last few weeks we have produced an eBook for PR professionals so they are able to master the necessary techniques to use social data in their PR strategy. Influencer Marketing Audience Intelligence

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3 Ways Sports Marketers Need To Be Using Instagram Data


This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. Bonus Tip – Use Twitter Data To Inform Instagram Strategy.

5 Ways to Optimize Content Marketing with Social Media Data


Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. Build Strategy Content Marketing Social Media ListeningA study by shows that written content such as articles, notes, and white papers continues to engage as much as videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?

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Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Facebook data was collected from over 60k users and 1.5m

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We often throw this idea around as marketers – “being relevant”, but few people discuss how! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

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Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. As such, here are some tips for building your data processing talents. Understand the Market.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater - PR

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

Social data for media planning: how to identify the target market


Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand. Consumer Insights Media Strategy

Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. As a digital marketer, you need to be conscientious about your security in order to protect your clients. Your Client’s Data is in Your Hands.

Google Announces 'Measurement Partners' to Provide More Marketing Data Solutions

Social Media Today

Google has announced a new Measurement Partners program to offer more options for marketing advice and insight

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Ultimately, that is the dream and true promise of data, right?

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Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. So, despite all the talk about Big Data and how important it is, the answer is to start small. It works with online marketing strategy , too. Start with the data you have.

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Destination Marketing: Opening Doors with Data


If this were the 1800s, a town official might tell a potential visitor that Galena,… Read More.

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5 Reasons Why Social Data Should Drive Your Editorial Calendar


This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Content Marketing B2B Marketing Marketing Tools Social Media DataFor many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords.

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