Twitter Adds Aggregate User Age Information to Gnip Audience API
OCTOBER 5, 2016
Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources.
Customer Experience in the Age of the Aggregator
JULY 5, 2016
In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. The Customer Experience Comes Down to Data.
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights.
Can Big Data Help You Make a Genuine Emotional Connection?
The Social Media Hat
JANUARY 27, 2017
How data and social media aggregation help you understand and connect with your customer on a more intimate level
Using Big Data To Target The Right Consumers With The Right Offers
Buzz Marketing for Technology
OCTOBER 10, 2013
Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Here is where to start: Harness the Power of Big Data, Big Testing. The notion of big data holds great promise for finding ways to personalizing the Web experience for individual customers. Marketers who can harness the power of big data will be able to make decisions based on evidence, rather than guesswork—giving them a distinct advantage over the competition.
What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices
OCTOBER 18, 2010
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience.
Content Curation: Are You Doing it Right?
MAY 24, 2012
Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. Setting the record straight: Curators vs. aggregators. Aggregators can’t evaluate individual pieces of content and make editorial decisions.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g.
The Sprout Data Pipeline: NSQ and Beyond
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. The Sprout reporting stack is made up of mostly big aggregate metrics that are generated from Hadoop-related tools, namely HBase, Map/Reduce and Pig. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. Independent, on-demand access to data.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it?
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. If they like how you aggregated them and you added value, they’ll likely share it.
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
Demographic data is an essential element in social media strategy. This data gives other Twitter users context around who they’re following, points of origin for different opinions, and insight into potential connections. When mined, in aggregate, it can also tell us things about people that we might not be able to otherwise see. Data is great one-on-one and in aggregate: Don’t become focused on the small or big piece of data.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.
How to Use Data to Enrich Your Content
MAY 20, 2012
Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. Here are the essentials you need to know to use data wisely and effectively. Finding the right data to support your content can take a lot of time. Make sure your data is credible. How can you test whether data is well-founded? Cite the data’s source properly.
35 Great Social Media Infographics
MARCH 3, 2010
As you probably know, infographics are visual representations of information, data, or knowledge. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means. L Diane Johnson Kudos…great data mine.
Am I curating yet? Drawing the lines between creation, aggregation and curation
SEPTEMBER 22, 2010
Drawing the lines between creation, aggregation and curation by Ian Greenleigh on June 11, 2010 · 9 comments The tweet below sums up what I suspect many of us feel about the debate surrounding creation, aggregation, and curation. Home Comment Caviar Be 3-D.
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Useful Data
Facebook study confirms there’s no echo chamber online
JANUARY 20, 2012
And this means that, when considered in aggregate, our weak ties—with their access to novel information—are the most influential people in our networks. Humanize Useful Data
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
All statistics are aggregated to protect individual privacy. With this addition, we fill a data void for marketers and analysts who need to understand brand audiences, as well as justify selection and sponsorship of Instagram influencers.”.
The End of the Social PR Revolution
JANUARY 14, 2013
The rise of big data and the forthcoming wearable computing revolution — themes that run throughout xPotomac — will cause a further throttling of online grassroots pipes. Social and traditional PR is increasingly cornered into a game of the aggregate.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
The API gives brands access to insights from aggregated and anonymous demographics, psychographics, topic data and reports from Facebook IQ , and the social network said in the Facebook for Business post, “The teams have been able to use these insights to create effective campaigns.”.
The Wrap, Newser and Content Aggregation: How Much Attribution is.
APRIL 8, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough?
Aggregation or Content Hijacking
OCTOBER 1, 2010
There is a fine line between aggregation and just hijacking content. In this posts we’ll review two different real-life scenarios based on the same piece of content and we’ll discuss the etiquette for good honest aggregation, what not to do and how if affects the source.
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Ben Donkor , social data analyst, Microsoft. Audience data guides local relevance. Open data is your best resource.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Many brands stop at the data but aren’t sure what’s next.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Social media is always on.
The 2013 State of Community Management Survey
MARCH 19, 2013
All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s The Social Economy study, which suggests there is $1.3
Are Aggregators Really The Problem? | PlagiarismToday
SEPTEMBER 14, 2010
Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. What is An Aggregator Anyways?
Is Flipboard the First Social Aggregation Product?
OCTOBER 5, 2010
Home Categories Online Marketing SEO Social Media Website Measurement About Us About Virve Clients Contact Us Industry Partners and Resources The Team What We Do Subscribe Register Jul 1 Is Flipboard the First Social Aggregation Product? Online Marketing , Social Media The one thing the internet is exceptionally good at is aggregating information in one single spot so that users can access the information in their world in a convenient manner.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet.
4 Ways to Thump Your Competition with Better Facebook Analysis
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
The new report provides comprehensive Page level data to help social businesses make strategic decisions. Graphs and aggregate data include audience growth, publishing behavior, impressions, audience engagement and demographics. Use LinkedIn Data to Inform Content Strategy.
Announcing the Simply Measured API and Tableau Integration
JULY 12, 2016
The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Our shiny new social analytics API is designed specifically to solve these problems for marketers (as opposed to developers or data scientists). It’s not just a data feed.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights.
Cool Social Tools: PwrdBy
JUNE 5, 2014
The PwrdBy mobile application platform allows organizations to process mobile donations, recruit and manage volunteers, promote events and fundraisers, aggregates all social media channels and a whole lot more!