Jon Loomer

JANUARY 28, 2021

It may take Apple up to three days to send that data. If a user opts not to share their data when they open the Facebook family of apps, conversion data from mobile web will also be delayed up to three days (and potentially unavailable for targeting audiences — more on that in a second). Bottom Line: Be Prepared.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Dave Fleet

SEPTEMBER 21, 2011

Interesting, useful data. The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. Information was not published often enough (14 percent). This follow-up chart in the post, however, is next to useless. Why is this chart useless? At that sample size, we’re looking at a 3.9%

Statistics 283

Statistics Samples Sample Aggregator 283

Jon Loomer

JANUARY 26, 2021

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.

Aggregator 212

Aggregator Facebook Apple Training 212

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. So where does blog traffic come from, and how does this change over time? Syndication is also helpful.

Syndication 190

Syndication Data How To Social Bookmarking 190

Harp Interactive

MARCH 31, 2010

Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture. Or, any links you’re passing to others through Facebook, Twitter and other social networks.

Analytics 350

Analytics Social Media Trendrr Digg 350

Adam Sherk

FEBRUARY 8, 2012

Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. But it is always good to get data straight from the source and the toolset will continue to evolve.

Analytics 241

Analytics Tools Klout Twitter 241

Jon Loomer

JANUARY 25, 2022

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. But, an important and often forgotten point is that this data will be delayed. After clicking your ad, for example, that user may perform four web events.

Report 200

Report Tips Aggregator Facebook 200

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Now it’s official. and later devices.

Conversation 183

Conversation Aggregator Campaign Eventful 183

Dave Fleet

NOVEMBER 22, 2011

Take Insights in Aggregate. Tom also made the great point that social media are themselves a biased source of data, so to be sure of your insights, you need to test them outside social media. If the answer is just a few mentions, then my response is to keep monitoring, see if things escalate and begin to prepare in case they do. .”

Conversation 321

Conversation Social Media Aggregator B2B 321

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer. But it’s not entirely clear how much data Facebook is actually losing here.

Facebook 199

Facebook Aggregator Eventful URL 199

Mindjumpers

NOVEMBER 21, 2011

In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site. Follow LinkedIn’s wizard for creating your company profile – you will be able to add a logo, locations, and a feed for your company blog. Your basic company profile is set up.

LinkedIn 250

LinkedIn How To Aggregator Company 250

Mindjumpers

AUGUST 1, 2011

An aggregate of 4 billion things get shared every day, which is approximately twice as much as a year ago. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.

Platform 262

Platform Nielsen Embedding Aggregator 262

Oktopost

NOVEMBER 12, 2020

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. What are data analysis tools? The rise of data analytics. The problem?

Analysis 139

Analysis B2B Data Tools 139

Oktopost

DECEMBER 31, 2019

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. Having access to the same volunteered data your competitors have, you don’t have much of an advantage over them. What is Data Enrichment?

Data 123

Data B2B Process Aggregator 123

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). It also allows users to search their social history across multiple networks. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Ignite Social Media

FEBRUARY 6, 2020

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. It allows for Californian residents to find out what data is collected and stored, why and with whom.

Data 125

Data Privacy Class Aggregator 125

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. ClassPass has an opportunity here to mine their social data to see if this is an issue that other users often experience. Glad you asked.

Data 143

Data Social Media Sentiment Team 143

Jon Loomer

MAY 12, 2021

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Adam Sherk

AUGUST 21, 2012

Both Google and Bing use social data to annotate select listings on their search engine results pages. Bing has stronger relationships with Facebook and Twitter so it is in a better position to utilize their data. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1.

SEO 278

SEO Social Media NoFollow Engineering 278

Mindjumpers

JANUARY 19, 2011

and Flavors.me, DooID is a full-blown virtual business card containing all contact data, including phone, mobile, fax, address, instant messaging etc, so it can be an alternative for businesses as well. What can you do with DooID? Apart from offering similar customization options as About.me

Instant Messaging 221

Instant Messaging Technorati Aggregator Mobile 221

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 138

Data Social Media Metrics Analytics 138

The Marketing Blog

MARCH 6, 2011

Unification of All Comments: Site owners and blog authors can now aggregate all of their comments in one single place, as comments made via Facebook are also displayed on their website. A Strong Social Algorithm: While the algorithm that aggregates and displays user comments is good, there is still lot of scope for improvement.

System 258

System Comments Aggregator Authentication 258

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. There are multiple steps.

Eventful 209

Eventful How To Facebook Aggregator 209

Mindjumpers

JULY 27, 2011

To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.

ROI 219

ROI How To Marketing Proposal 219

Waxing UnLyrical

OCTOBER 24, 2012

It aggregates all the ways that you currently keep in touch with your special someone and really taps into the desire to never be apart from the one you love. Facebook has concrete data that could be leveraged to truly personalize my search and give me answers. Networking.

Sites 266

Sites Facebook Aggregator Mobile 266

Oktopost

MAY 20, 2019

Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. It pools data from multiple sources into a single, unified customer database. Who Is a CDP For?

Data 111

Data Platform B2B Marketing 111

Ignite Social Media

FEBRUARY 11, 2021

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. purchases, scheduled events) divided by ad spend.

Social Media 179

Social Media CPC CPA Aggregator 179

Jon Loomer

NOVEMBER 29, 2023

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30.

CPM 146

CPM Aggregator Instagram Cost 146

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). Don’t act on that raw data. Ranked and Unranked Events.

Eventful 198

Eventful Report Facebook Aggregator 198

Ignite Social Media

JANUARY 21, 2021

The extent of the limitation will depend on if the user opts-in or opts-out of this data collection. This is especially important when a user opts out of the data collection since Facebook will only report on one event (the highest priority event) after clicking the ad. Expect data relying on the pixel to be delayed and incomplete.

Advertising 187

Advertising Facebook Policies API 187

Dave Fleet

JUNE 15, 2010

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Jon Loomer

MARCH 11, 2021

And it becomes even more important with iOS 14 and Aggregated Event Measurement. This section is found under “Data Sources.” If your client, partner, or separate ad account created a custom conversion for a domain you are managing ads for, you may want access to that custom conversion for… Optimization.

Conversation 193

Conversation How To Facebook Aggregator 193

Sprout Social

NOVEMBER 15, 2022

Sprout Social is, at its core, a data-driven company. Since we store multiple versions of messages, Sprout engineers are tasked with “recreating the world” several times a day—an essential process that requires iterating through the entire data set to consolidate every part of a social message into one “source of truth.”.

Data 94

Data Patterns Engineering Project 94

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 215

Trends Google Social Media Comparison 215

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Yes, Metavana can be applied to all unstructured content/data. is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Jon Loomer

DECEMBER 14, 2022

Currently, the answers you get are driven by the data that has been fed into it. ChatGPT aggregates information to give us an answer. Presumably, it would get fed information from your website (or whatever data you want to give it) to answer customer questions. And the answers can be different every time. I mean, dang.

Advertising 181

Advertising Marketing Aggregator Questions 181

Almost Savvy

AUGUST 3, 2010

You know all that data you see about how much we care about what our friends recommend? I don’t know these guys personally, so to say they aren’t spies would be pure conjecture, however, their privacy pledge states … Where does Rapportive get its data from? Real names have been changed to protect the guilty.)

Tools 238

Tools Privacy LinkedIn Applications 238