Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JANUARY 21, 2021

And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike).

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Data gleaned from listening, can even be used to help make larger business decisions. For instance…. Market research, especially at scale, can be costly and time-consuming.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. The challenge to engage effectively on Twitter goes beyond wit.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 126

Review Brands How To Analysis 126

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

NOVEMBER 16, 2015

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location data is powerful, and you can use it to enhance your marketing strategies. Targeted Ads.

Data 60

Data Conversation Case Study How To 60

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too! — G2 (@G2dotcom) February 3, 2020. Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Ignite Social Media

JANUARY 25, 2018

It provides real-time demographic, behavioral, and interest data for the 1.9B Once Facebook returns the search, you get a treasure trove of data on your topic. The data is broken down into three tabs: overview, audience analysis and post trends. Post sentiment- aggregated feelings about your topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Harp Interactive

MARCH 31, 2010

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Customer responsiveness .

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

MAY 3, 2023

To do that, you will need to invest in social listening to really understand what’s happening in that market, and accumulate data that will help the launch with relevant positioning, competitive insights, the right message and pricing. This is also another opportunity to demonstrate the power of social data and social listening.

ROI 95

ROI Cost B2B Organization 95

Janet Fouts

OCTOBER 25, 2010

You might be surprised to see what your aggregated message looks like. Notice that when you look at a larger data set the influencers will be different. In a small set a big fish makes a bigger splash while a regular positive supporter may make more long-term impact in a larger pool of data. Is the overall perception positive?

Social Media 132

Social Media Data SM2 Radian6 132

Sprout Social

FEBRUARY 5, 2020

According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Tools like Sprout Social save time by crawling listening data for you. And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. .

Tools 92

Tools Sentiment How To Team 92

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Do this instead: If push back from leadership is what’s keeping you from speaking up, bring the data that shows taking a stand is actually what your audience wants.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

AUGUST 8, 2022

The platform aggregates account data to identify top-performing content and opportunities to optimize. Another notable feature of the platform is the ability to store timely analytics data from the initial 72 hours a video is live. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment.

YouTube 105

YouTube Tools Analytics SEO 105

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Through Instagram social listening, brands actually take the feedback from the aforementioned conversations and data points on Instagram and translate them into action. Sprout’s social media listening features help do the legwork by aggregating those specific conversations.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

agora pulse

MAY 31, 2018

The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Many brands stop at the data but aren’t sure what’s next. Here are some ways to move from data to actionable insights: 1.

Research 60

Research Engagement How To Sentiment 60

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Social listening allows businesses to tune in to their customer's needs, preferences, and sentiments about their brand.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 12, 2021

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Net-Savvy Executive

OCTOBER 25, 2012

Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It might incorporate traditional news media, commercial intelligence services, or internal data. It turns out to be a big challenge.

System 79

System Flipboard Crowdsourcing Sentiment 79

Harp Interactive

OCTOBER 9, 2009

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Example: what Jeremiah Owyang did for Hitachi Data Systems. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space. Consider a Lijit Wijit or other aggregator widget.

Social Media 232

Social Media Press Release Marketing Widget 232

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. There's always many different viewpoints to bring to data like this. It's all about the fleeting moment. Creating content is not easy. That's true. brand awareness. brand engagement.

Brands 97

Brands Content Facebook Aggregator 97

Adam Sherk

MARCH 8, 2012

The New York Times in particular is good at combining user content with original reporting or doing interesting things with it through data visualization. Things like reach, activity, engagement and sentiment are all worth examining. What is the right mix of diversification?

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132