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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 265
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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Delayed: Data delayed up to three days post-install. Aggregated Event Management. It’s not.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Mobile vs. Desktop Traffic.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time?

B2B 150
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 115
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs.

Analytics 154