Webbiquity SMM

JULY 23, 2024

AI tools can analyze vast amounts of data quickly. One common challenge is the vast amount of data marketers must sift through to understand their audience. By analyzing data from various sources, BuzzSumo helps you create content that resonates with your audience. #2 They analyze comments, likes, and shares to gauge sentiment.

B2B 213

B2B Strategy Hubspot Marketing 213

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 143

Data Social Media Sentiment Team 143

Sprout Social

NOVEMBER 14, 2022

But those data points only scratch the surface of what social can offer your company. Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns.

Data 121

Data Strategy Marketing Sentiment 121

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.

Data 140

Data Repository Team Process 140

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Instead of relying on gut feelings or hunches, data provides concrete evidence to guide decisions.

Report 123

Report Data Hubspot Metrics 123

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 138

Data Social Media Metrics Analytics 138

Oktopost

OCTOBER 20, 2024

Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Social listening helps B2B organizations analyze trends and customer sentiment at a macro level. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. AI detects peaks and troughs in your social media data, helping to identify unusual levels of activity.

Social Media 176

Social Media Tools Sentiment Price 176

Oktopost

OCTOBER 5, 2022

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Want to hear more from renowned B2B marketing leaders?

Data 118

Data Engagement Hubspot B2B 118

Awario

MARCH 11, 2021

For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 180

Survey Sentiment Tools Marketing 180

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Data 123

Data Social Media Tips Metrics 123

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Sprout Social

OCTOBER 3, 2023

Not everyone’s an analyst who can easily make sense of the data to extract actionable information. That’s where data visualization comes in, helping you make data more understandable for everyone involved. Data visualization helps transform large data sets (think big data) into something that’s easily processed at a glance.

Data 118

Data Patterns CPI Analytics 118

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sherrilynne Starkie

FEBRUARY 13, 2018

The consultant always listens to gauge audience sentiment to inform all activity. A social media consultant spends a lot of time looking at data. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 134

Patterns Sentiment Analysis Proposal 134

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. This data helps you predict industry trends before they happen. Top themes.

Examples 106

Examples Strategy HootSuite Sentiment 106

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. A study by Bain & Co.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 123

Strategy Sentiment Marketing Patterns 123

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 128

Process Sentiment Analysis Applications 128

Sprout Social

JUNE 17, 2024

It’s qualitative data without the fluff. It is a goldmine of raw, honest data waiting to be unearthed.” Social listening on Reddit is a way to harvest and mine data that goes beyond the ‘what’ of consumer conversations and helps you see the ‘why.’” This makes Reddit social listening a supercharged feedback tool.

Reddit 134

Reddit Strategy Sentiment Authentication 134

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. Hootsuite Analytics.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 132

Analytics Sentiment Analysis How To 132

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 123

Sentiment Analysis Patterns Price 123

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 127

Social Media Sentiment Loyalty Microsoft 127

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 141

Strategy Sentiment Marketing Analysis 141

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 135

Examples Social Media Sentiment Influencer 135

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 113

Influencer Campaign CPM Sentiment 113

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Share of Voice.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

OCTOBER 28, 2024

For example, Sprout Social data was highlighted in an AdAge article about athlete-influencers. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Brand mentions help fuel online reputation monitoring.

Brands 112

Brands Sentiment Forums Brand Monitoring 112

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 132

Social Media Sentiment Survey Marketing 132

Sprout Social

FEBRUARY 7, 2024

Gathering and analyzing massive amounts of competitive data. How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market.

Tools 114

Tools Sentiment Marketing Reputation 114

Hootsuite

NOVEMBER 26, 2024

That means respecting privacy, protecting data, and complying with legal frameworks like GDPR. Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity.

Tools 93

Tools Sentiment HootSuite Analysis 93

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. It also allows for a more unified approach to data management. Some TikTok monitoring tools give you a sentiment score to help you quantify that metric.

Tools 122

Tools Strategy Brands Sentiment 122

Sprout Social

MARCH 16, 2023

Many of us know firsthand that poor social customer service has consequences, and the data agrees. Social media customer service metrics are data points that help you tell the story of how well your customer care efforts are satisfying your customers. Even after five years, nothing can persuade you to end your boycott of the brand.

Metrics 121

Metrics Social Media Sentiment Airlines 121

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Social media audience analysis starts with collecting audience data.

Analysis 86

Analysis Social Media HootSuite Sentiment 86