Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss. In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

But don’t forget that your customers are more than just data points. Enter the world of sentiment analysis. Rather than let your customers’ emotions fall by the wayside, brands today can translate those feelings into actionable business data. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? How to conduct sentiment analysis yourself.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Who or what scored the data? If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does a sentiment score reflect a document, a sentence, or a statement within a sentence? How many points are used on the sentiment scale—three, five, 100?

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Facebook data was collected from over 60k users and 1.5m

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? Leveraging real-time data during a crisis. Guest post by Jim Delaney.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. To perform an audit, we recommend using social media monitoring tools so your time isn’t wasted gathering data (a task a program can do nearly instantly). It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

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[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. While the promises of big data are almost too good to be true, there is a dark underside that needs to be understood. The fact that big data is, well… BIG and it offers us…ermmm… DATA. Data is raw.

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How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. And that prompted me to speculate: Is the abundance of cheap, easy-to-find data discouraging us from conducting the more complex, expensive — and more meaningful — research that would establish the true value of social media in the commerce equation? Image via BigStockPhoto.com.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location data is powerful, and you can use it to enhance your marketing strategies. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of data and information. Your data is REAL data.

Does Brand Sentiment Still Matter?

Oktopost

In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Moreover, can brand sentiment analysis still contribute to your digital marketing strategy in 2020? What is brand sentiment analysis? How does brand sentiment analysis work?

Content Tagging For Better Social Media Analytics

Talkwalker SM

Rules will help you set priorities in your assessment of social data. Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic.

Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data.

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.” Source, manage, and distribute visual content, get visual insights in content/product/contributor performance, improve targeting with audience data, and integrate to other martech tools.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

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Leveraging 4 Key Types of PR Data

The Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Assessment Data: Used to determine the desired level of achievement.

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How to use social data to describe your audience and customer personas

Audiense

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Request your Audience Insights demo and discover the power of social data!

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis?

How to leverage social data to be a world-class agency

Sprout Social

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients. Arm yourself with data to justify your recommendations and be a more effective consultant. Data visualization can also help to tell a story.

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From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

We need to translate the raw data, which lacks context, to a holistic vision that helps everyone understand the impact social has on an organization. This is where storytelling with data comes in. Start with the numbers: quantitative data. In social media, quantitative data refers to the numbers behind social media metrics such as engagement, awareness, share of voice, ROI, and customer care. Executives and other stakeholders like this kind of data.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

By integrating Talkwalker and Klipfolio data , the graph below compares hypothetical US sales figures for the products advertised in Estee Lauder’s influencer campaign with the engagement rate for Song’s most popular Instagram posts with the #esteestories hashtags. By correlating social data from influencer marketing campaigns with product sales data in this way, luxury brands can get a clearer view of the impact such campaigns have on in-store and online sales.

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Discovering New Applications for Data and Analysis

Net-Savvy Executive

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. We get three basic pieces: Data Internal and external sources, open (freely accessible) and proprietary (paid). We fall back on social media + sentiment analysis + marketing.

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. When people ask about sentiment , opinion , and complaints , they're asking about content.

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Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. In the last post, I wrote about content data , which is the starting point for listening. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. Activity data can give you those charts ; all you have to do is pick the right metrics.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares.

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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences. In this production and execution stage of the campaign, insights such as personality data, online habits of the segments or purchase influence factors are put into action.

Social Media–What Do I Do With All This Data?

Janet Fouts

Notice that when you look at a larger data set the influencers will be different. In a small set a big fish makes a bigger splash while a regular positive supporter may make more long-term impact in a larger pool of data. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with.

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Unlock success by embracing social media data analysis

Sprout Social

Social media data analysis is a huge part of the job. However, in the 2020 Sprout Social Index , we found that social marketers aren’t necessarily using social data to its full potential. And yet, only 23% use social data to measure ROI.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity. Data collection and analytics allow brands to customize content based on audience profiles.

Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights.

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10 ways to navigate an extra serving of holiday table talk (with social data)

Sprout Social

Here are three common holiday scenarios we’ve all experienced and some talking points based on holiday social listening data to help you create sparkling conversations and get back to the holiday meal. In addition to creating content and engaging with our audience, I also have a hand in developing social strategy and digging into data analytics to inform our content. I can uncover real-time data about holiday trends.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Trends include everything from sentiment, to which team was searched the most, top questions around the match, and which players generated the most interest. In each section, information icons offer users more background on how the data was complied.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools.

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Facebook Releases New Report Underlining the Economic Benefits of the Platform

Social Media Today

As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity. Data collection and analytics allow brands to customize content based on audience profiles.