Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

But don’t forget that your customers are more than just data points. Enter the world of sentiment analysis. Rather than let your customers’ emotions fall by the wayside, brands today can translate those feelings into actionable business data. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? How to conduct sentiment analysis yourself.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data. Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. This will likely be done through some of the same data collection you do on your own pages. Guest post by Kevin Conner.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Related posts: How important is real-time data? Let’s be clear.

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[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. Data is raw.

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How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.”

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Every bit of social media data is behavioral data.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location can make that data actionable.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. then provide that data to companies eg. SMH big data social media.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Rules will help you set priorities in your assessment of social data. Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Remove Irrelevant or Unnecessary Data.

Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts?

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Leveraging 4 Key Types of PR Data

Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Assessment Data: Used to determine the desired level of achievement.

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Discovering New Applications for Data and Analysis

Net-Savvy Executive

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data.

Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. In the last post, I wrote about content data , which is the starting point for listening. What is activity data? Monitoring social media.

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data?

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

By integrating Talkwalker and Klipfolio data , the graph below compares hypothetical US sales figures for the products advertised in Estee Lauder’s influencer campaign with the engagement rate for Song’s most popular Instagram posts with the #esteestories hashtags.

ROI 99

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Yes, Metavana can be applied to all unstructured content/data.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. In each section, information icons offer users more background on how the data was complied.

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. What Is Social Media Data?

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How to use social data to describe your audience and customer personas

Audiense

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Request your Audience Insights demo and discover the power of social data!

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity. Data collection and analytics allow brands to customize content based on audience profiles.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. are the essentials of analysing what is being said about your brand online.

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Facebook Releases New Report Underlining the Economic Benefits of the Platform

Social Media Today

As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia

Key Findings from the State of Community Management Report 2018

SocialFish

They enable behavior changes that directly impact profitability and revenue generation, while also having an overwhelmingly positive impact on brand and cultural sentiment. Featured Useful DataThe Community Roundtable’s seminal State of Community Management Report 2018 is out!!

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Top 7 Valentine’s Day 2019 Social Media Trends in North America

Digimind

This year’s sharing of affection was no different, and using our social listening tool, Digimind Social , we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data is becoming more easily available to marketers.

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign.

Top 7 Valentine’s Day 2019 Social Media Trends in North America

Digimind

This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Plot your social media sentiment against your NPS scores. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social Listening

ROI 225