Buffer Social

MARCH 17, 2025

“Engagement on TikTok varies wildly and is dependent on the algorithm for virality,” our data scientist Julian Winterheimer says. Let’s dig into the data a little. The data makes a compelling case for longer videos, but they do require more effort. more reach and 63.8% more watch time than shorter videos.

Data 81

Data Video Analysis Film 81

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Communities 229

Communities Process Brands How To 229

Convince & Convert

FEBRUARY 10, 2025

On the Data-Driven Decisions podcast, we spoke to Rand Fishkin about his company, SparkToro , a tool that helps marketers find exactly where their audience spends time so they can be more strategic with their marketing efforts. r/dataisbeautiful is a subreddit where users post and discuss data visualizations.

Data 113

Data How To Conference Reddit 113

Convince & Convert

NOVEMBER 22, 2024

These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Advances in data analytics allow us to dissect our audience into more specific, actionable segments than ever before. It’s simple: Niche audiences are more invested.

Marketing 146

Marketing Apple Loyalty Authentication 146

Social Media Today

FEBRUARY 23, 2025

With Meta moving to integrate its own Community Notes, the data raises concerns.

Communities 181

Communities Study Data 181

Sprout Social

MAY 22, 2025

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That distinction influences everything from content strategy to community management. That doesnt mean leaving performance behind.

Social Media 116

Social Media Marketing Campaign Influencer 116

Convince & Convert

AUGUST 23, 2024

Rebranding allows you to expand into new markets, communicate the value of your services to a new audience, or even strengthen a connection with your existing customers. Data analytics firm Vi3’s 2019 rebrand not only changed its name. It also created a new, streamlined look that made real-time data analytics less intimidating.

Brands 161

Brands B2B How To Loyalty 161

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 121

Social Media Brands Reddit B2B 121

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Social media audience analysis starts with collecting audience data.

Analysis 107

Analysis Social Media HootSuite Sentiment 107

Buffer Social

DECEMBER 12, 2024

Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. Now, let’s dive into the data — and the story they tell about where social media is heading. Let’s get into all of this data below.

Social Media 110

Social Media Instagram YouTube Data 110

Buffer Social

MARCH 10, 2025

Our data scientist analyzed posts from 56,000 users to uncover these trends, and what we found changes the way we should think about social media strategy in 2025 — especially if you’re deciding where to post and what to expect from each platform. Build a community. Use data from your own posts to refine your strategy.

Patterns 103

Patterns Analysis Comparison Data 103

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban. Instead, invest where it counts.

Brands 124

Brands Influencer Hosting YouTube 124

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. This data helps you predict industry trends before they happen. Which leads us to… 6.

Examples 127

Examples Strategy HootSuite Sentiment 127

Buffer Social

MARCH 26, 2025

The data after 30 days After 31 days and 25 posts, the numbers were in: Total impressions : 83,330 Total views : 43,647 Total reactions : 2,628 Total comments : 505 Total shares : 82 But the real insights came from digging deeper into the data. Thankfully, we have that data handy. Here's what I discovered: 1. and 12 a.m.

LinkedIn 110

LinkedIn Authentication Patterns Metrics 110

Sprout Social

AUGUST 30, 2024

Thankfully, the latest wave of AI customer service options has made automation more accessible for teams to streamline tasks that’d otherwise require manual data entry or reporting. Learning where you’re winning and where there’s room for improvement boils down to data. The result? The post What is digital customer service?:

Knowledge Base 127

Knowledge Base Forums Loyalty Issues 127

Keyhole.co

MAY 27, 2025

Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. It helps B2B marketers, social media managers, and brand leaders make data-driven decisions. Too many treat social media like a megaphone instead of a conversation.

Communities 52

Communities Sentiment B2B Trends 52

Buffer Social

APRIL 7, 2025

The data might surprise you. But while platforms and algorithms change, one thing remains the same: understanding the data gives you an edge. 💡 We only started collecting engagement data from Threads in February 2024. Think you know which social platform has the most engagement?

Platform 128

Platform LinkedIn Engagement Patterns 128

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. Social media marketers are already using it to analyse data, create social media posts and automate tasks but what can we expect in the near future? UK marketers need to master data storytelling.

Trends 105

Trends Social Media Loyalty Authentication 105

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. By using AI to aggregate and analyze data quickly, you can better understand your audience in real time and craft personalized content that resonates with them.

Social Media 135

Social Media Content How To Sentiment 135

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

NOVEMBER 20, 2024

In this article, we’ll explore how to create your own edutainment content and the best social media networks for those types of posts, using data from the report. Measure performance data and iterate your strategy Creating effective edutainment social media content is an ongoing process. What is edutainment content?

Social Media 110

Social Media Atlassian Strategy Content 110

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

SEPTEMBER 17, 2024

The latest data indicates a notable surge in its use. This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 119

Retail Social Media How To UGC 119

Buffer Social

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Are you looking to connect more deeply with your followers and foster community and engagement?

Instagram 139

Instagram Engagement Data Feed 139

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Why YouTube data matters for your content strategy According to the Social Media Content Strategy Report , 47% of YouTube users interact with brands every week. With over 2.7 Choose YouTube Studio from the menu.

Metrics 103

Metrics YouTube Analytics ROI 103

Sprout Social

OCTOBER 28, 2024

For example, Sprout Social data was highlighted in an AdAge article about athlete-influencers. Forum and community mentions These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g.,

Brands 116

Brands Sentiment Forums Brand Monitoring 116

Buffer Social

JANUARY 13, 2025

government has the authority to ban TikTok based on the national security risk that the Chinese government could pressure TikTok to expose Americans’ data or influence what they see. Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact.

Social Media 131

Social Media Authentication LinkedIn Social Media Management 131

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Community management Managing your online community goes beyond responding to comments.

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Webbiquity SMM

JUNE 21, 2022

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. Moreover, brands today can use their websites to build a community around their product or service. Create On-Site SEO Content.

Influencer 332

Influencer Brands Policies Privacy 332

Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. Focus on community engagement. Develop an eye for design. Create a team-centered environment.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Supplying the Fuel for Artificial Intelligence A key driver behind Aha Communitys success is its Korean language corpus model.

Reddit 78

Reddit Authentication Communities Privacy 78

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. If not, that type of engagement might be a lower priority for you; alternatively, your influencer campaign could be an opportunity to encourage more community.

Influencer 126

Influencer Campaign CPM Sentiment 126

Bill Hartzer

MARCH 3, 2025

The platform promises an online space built specifically for womenwhere their voices are valued, their data is protected, and community standards are actually enforced. Heres what sets it apart: No Ads, No Distractions The platform is subscription-based, meaning no creepy ad tracking or invasive data mining.

Platform 78

Platform Social Media Privacy Energy 78

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 309

Social Media Tips Marketing HootSuite 309

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 123

Reddit Trends Sentiment Analysis 123

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 79

Reddit Statistics Brands Authentication 79

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. Use a sentiment tracker to find out how positively or negatively your audience feels, then apply this to their region to uncover data that helps your global strategy.

Social Media 129

Social Media Strategy Marketing Influencer 129