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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Community Management.

Skills 334
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Data Shows Instagram Reels are Best For Reach — But Not Engagement

Buffer Social

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Are you looking to connect more deeply with your followers and foster community and engagement?

Instagram 136
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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 138
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Inside Look: Data-Driven Personalization [Book + Podcast]

Convince & Convert

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. You have a new book: Data-Driven Personalization. That’s why marketers need to have a more important presence at the data table. Daniel: You’re here because of something really exciting.

Data 106
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. Moreover, brands today can use their websites to build a community around their product or service. Create On-Site SEO Content.

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

For instance, hes a big advocate of joining a community. Jessie Brown is the Social Media and Communications Specialist at the Iowa Department of Natural Resources and was previously a Vice President for the Government Social Media Member Council. She writes about the insights and takeaways shes gleaned from all that data.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.