Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. 5 easy ways to use data and social insights to humanize your brand.

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Insights & Data community meets to discuss innovation and creativity

Audiense

Insights professionals, data analysts, leading brands, researchers, marketing professionals, consultants and academics meet next week to discuss and share visions of and experiences about the industry in one of the most important events in the sector, ESOMAR Congress 2019 - The Global Data & Insights Summit , in Edinburgh.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. 5 easy ways to use data and social insights to humanize your brand.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. Building a New Kind of Cruise Community.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century. Young said that we all generate data about our everyday lives. It’s messy data.

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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year.

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

While I couldn’t use this data to test for statistical significance, I could use it as a good starting point. Sometimes community presentations don’t sound as exciting as SnapChat or micro-targeting on Facebook. The post Fostering Community and Hope One Story at a Time appeared first on Shonali Burke Consulting. Community Christy Silverthone community Safe Families for ChildrenGuest Post by Christy Silverthone.

Social Data Summit is back with a bang!

Audiense

This is a guest blog written by Rahul Jerome , founder of insight-intelligence.com , a hub that brings together cumulative wisdom of insight & research professionals, business intelligence specialists, ad planners, branding & marketing strategists with data analysts and tech providers to discuss new approaches to providing effective marketing and business insights.

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Climate Crisis Conversation and Audience analysis using Audiense and social data tools

Audiense

Segment the people behind the conversation into communities (in Audiense). Compare the communities’ wordclouds (in Pulsar). Resegment the key community (in Audiense).

Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. Your community is not your database. Community unlocks more useful data. Nonmembers can use the online community ALA Connect to view and add public content. Open Community

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Getting to that point, however, requires first harnessing the data.

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data. So, which part of the data is relevant to you then? Tweet.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Facebook data was collected from over 60k users and 1.5m

Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up

The Realtime Report

Made Dizzy By COVID-19 Data? One problem for the average person: How to decipher the multitudes of data about COVID-19 and evaluate whether the country or any particular state is – or is not – flattening the curve. “It’s It’s easy to find tons of data online with charts and graphs, but all those numbers can be overwhelming,” says Sharon Daniels , chief executive officer of Arria, which specializes in a form of artificial intelligence known as Natural Language Generation (NLG).

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Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? Leveraging real-time data during a crisis. Guest post by Jim Delaney.

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Open Community Case Study – Empowering the Periphery

SocialFish

Community: American Library Association. Your community is not your database. Community unlocks more useful data. Nonmembers can use the online community ALA Connect to view and add public content. Open Community

INFORMATION TECHNOLOGY / DATA STORAGE

BeingOptimist

By and large, Information innovation (IT) is characterized as the utilization of computer systems and assortments of programming to oversee and sort out data. The division with respect to Information Technology of a major organization is capable to store data, to secure the data, to process and compose the data, to transmit the data if vital and to recover the data if fundamental. Truth be told, it is basic in essentially all divisions of the community.

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MeasurePR: The Community Edition

Waxing UnLyrical

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Guest post by Jen Zingsheim. [Ed:

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers. All the community members have the opportunity to give feedback on what they love and directly influence the items that are produced for sale within the LOOKK Webshop.

Why investing in research, data & insights is more critical than ever

Audiense

ESOMAR affirms this in a statement published last week: The role of Data, Research and Insights community in supporting global crisis and post-crisis management of Covid19 measures. “Research has always been the cornerstone of informed decisions; why not lean on that expertise now and ensure evidence-based decision making and accelerate the termination of the crisis and the recovery post-crisis?”

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Check native social media analytics for even more detailed data.

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. These insights could soon be utilised further when combined with an integrated audience platform, allowing brands to swiftly act upon the findings from their data. What Are The Community Insights?

What we learned from the second edition of Social Data Summit!

Audiense

This is a guest blog written by Rahul Jerome , founder of insight-intelligence.com , a hub that brings together cumulative wisdom of insight & research professionals, business intelligence specialists, ad planners, branding & marketing strategists with data analysts and tech providers to discuss new approaches to providing effective marketing and business insights. The second edition of the Social Data Summit took place on July 8th 2020.

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Using Social Data to revolutionise Human Resources

Audiense

I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. Take a look at our data!

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

Four Effective Ways Brands can Create Digital Communities in 2020

Pixlee

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.

Turn Your Facebook Page Into A Community

Small Business Mavericks

Then, once the results are in, use the data to spark conversation. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business? Add to that the very important fact that anyone can create a Google+ Community.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. This post is part of our Instagram Marketing Strategy series.

How Transparency Creates Engaged Communities

Convince & Convert

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this community. How to effectively build and nurture a community. “Topcoder was always community first.

The Power of Data

Convince & Convert

Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. Turning the data into useful experiences is how marketers unlock the power of data. Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent.

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them. SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

Community, Lady Gaga & Bourbon: The David Spinks Interview

Firebelly

David Spinks – Community Man. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. In this day of the word “community” being over used, what does community mean to David Spinks? Can every company grow and maintain community?

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are your tweets helping you grow community and nurture relationships? Tapping into the power of the OPC – other people’s content and community. How to humanize your brand with data and social media insights. Related Stories 5 Ways to Humanize Your Brand with Data and Social Media Insights 10 Time Hacks to Design Your Dream Life and Business How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7.

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Top Cloud Data Integration Software To Automate Processes Between Web Applications And Services

Tweaklibrary

What Is Cloud Data Integration? In simple terms, Cloud integration or cloud data integration involves technologies and tools with the help of which various systems, applications, IT environments and repositories are connected so that real-time exchange of processes and data can occur. After this exchange occurs data and services can be used over multiple devices via the internet or over a network. Some Of The Best Cloud Data Integration Software.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

On Sundays, I trade in my data analyst hat for my radio DJ hat. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. Considering WHUP is a community radio station run by volunteers and funded by donations, there isn’t really a budget for promoting individual radio show posts. The post Increasing Reach Without Spend: A Community Radio Case Study appeared first on Ignite Social Media - The original social media agency.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of data and information. Your data is REAL data.

12 Questions To Ask Before You Build An Online Community

Firebelly

“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community?