Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. Featured Headline Media community newspapers

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Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.

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Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday!

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Content Calendar Template.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Content Calendar Template.

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Marketing, community, support or all of the above?

Dave Fleet

Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? At the same time, the community-building interactions that drove many of us to this space have dwindled with a lot of companies. Tweet.

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Come for the content, stay for the community

SocialFish

Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content.

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4 Community Management Hacks for Instagram

Likeable

Anyone familiar with the role of a community manager knows that your day can go from calm to busy in a blink of an eye. The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers.

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How to Create Content That’s Inspired by Your Community

Ignite Social Media

You can read all about it here , but the key takeaway is that as marketers, we really need to have a deep understanding of the people we’re trying to reach in order to create content that’s going to resonate with them—the stuff that makes them think, “Hey! people-first content.

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The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

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Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?

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The State of Community Management 2014

SocialFish

From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps.

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Everything You Need To Know About Online Community Management

SocialFish

I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

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Facebook Adds New Video Tools to Foster Community Engagement

Social Media Today

Facebook's adding some new video tools to help boost engagement and build community around video content

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Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? We had the Tips & Projects Center – which was a treasure trove of educational and inspiration content around photography.

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Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Why It Works: Sometimes, the best content is that which comes from the community.

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Membership as Living Community

SocialFish

Once upon a time I was an aspiring academic, doing field work in rural Greece and the US and publishing about communities that formed around ritual mourning and celebrations. I think this is why virtual communities resonated with me, in spite of my non-technical background.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site.

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The Characteristics of A Community Manager

Mindjumpers

But what about the people responsible for incorporating EdgeRank’s newest changes on content, tweeting the best answers to your users or creating the sought after engagement within the right target group? The Community Managers (CM). The corner stones of community management.

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Leverage content in real time.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Unsure how to develop content to attract your ideal customer?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 1: Create content. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it.

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What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

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Get Open Community on Audible

SocialFish

Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.

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Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. G: Where is the best place to build the community?

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Using Content, Conversation, Value And Trust To Build Community

Firebelly

Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum.

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Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. Making content available to our tribe is not enough.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

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STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.

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Are you strangling your community?

SocialFish

Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.

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Using Online Community to Increase Member Retention

SocialFish

I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Two of these three can be addressed/alleviated with online community. Online community can.

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Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.

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Interview with Community Manager: Philip Wride at Zmags

Social Media Citizens

Philip is Community Manager at Zmags. Previously, he was community manager of FIFA UK at Electronic Arts and Digital Producer at The Walt Disney Company. G: How did you build your experience as community manager/strategist? G: Where is the best place to build the community?

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Why Good Community Management Equals Great Business Development

Convince & Convert

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content.

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Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Where is the best place to build the community?

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Interview with Community Manager: Zack King from RPM

Social Media Citizens

Zack King is a Community Manager at RPM , working across a number of brands such as Captain Morgan, J&B and Clover. G: How did you build your experience as community manager? G: What are your top resources for community management? G: How do you reward your community stars?

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.

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How Purpose Will Power Future Online Communities

SocialFish

Growthhacking, gamification, content snacks and personalization. What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities.

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