Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.

Study 96

Trending Sources

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content.

Come for the content, stay for the community

SocialFish

Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community

Everything You Need To Know About Online Community Management

SocialFish

I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

NEW! Essentials of Online Community Management On-Demand Course

SocialFish

I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

Course 116

Marketing, community, support or all of the above?

Dave Fleet

Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? At the same time, the community-building interactions that drove many of us to this space have dwindled with a lot of companies. Tweet.

Membership as Living Community

SocialFish

Once upon a time I was an aspiring academic, doing field work in rural Greece and the US and publishing about communities that formed around ritual mourning and celebrations. I think this is why virtual communities resonated with me, in spite of my non-technical background.

Five Subtle Lessons from Great Community Managers

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. 1) Managing a community takes more time than you think.

Using Content, Conversation, Value And Trust To Build Community

Firebelly

Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum.

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. 2 – BUILD A COMMUNITY FROM AN EXISTING BOND. What community managers?

Why Good Community Management Equals Great Business Development

Convince & Convert

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. It’s much easier to potentially get new Likes if people simply enjoy your content.

B2B 103

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.

Should your online community be open or closed?

SocialFish

This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. Open spaces have the power to attract users and draw them deeper into the community.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site.

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Use Emotion to Make Your Content Reach More People.

2013 State of Community Management Report Stresses Importance of Community Managers

SocialFish

Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. If you want to see value from online community, you need to invest in community management.

YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD

SocialFish

Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website.

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.

Using Online Community to Increase Member Retention

SocialFish

I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Two of these three can be addressed/alleviated with online community. Online community can.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

Do’s and Don’ts for Community Management [Infographic]

Mindjumpers

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. Also, don’t post just for the sake of posting – only post valuable content.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Image via BigStockPhoto.com.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

Five Lessons from Great Community Managers

SocialFish

I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. 2) Successful communities are indispensable.

The Characteristics of A Community Manager

Mindjumpers

But what about the people responsible for incorporating EdgeRank’s newest changes on content, tweeting the best answers to your users or creating the sought after engagement within the right target group? The Community Managers (CM). The corner stones of community management.

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - badly managed internal communities cause more chaos and confusion, not less.

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Public: The content of which can be seen by everyone. Private: This content cannot be shared outside of that community and can only be viewed by members. The content can be found in Search, but it doesn’t have to be.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. A more social and real-time community will self-perpetuate content.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Are you strangling your community?

SocialFish

Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.

The dark side of community management

SocialFish

Since we’re on the topic of community management, check out this deck from the CR. For those of you who are community managers, do you recognize some of these frustrations? ” 2013 SOCM: The Value of Community Management from The Community Roundtable.