Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Flash Mob Mobile Social Networking Communities 99

Direct Marketing Observations

APRIL 27, 2010

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. Tags: Social Networking communities Social Networks social media marc meyer jay baer TNGG. Validation.

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Social Networking Flash Mob Forums Communities 204

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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Flash Mob Film Campaign Disqus 183

Waxing UnLyrical

DECEMBER 13, 2010

perhaps the Washington Post should have sent out a flash mob alert. It remained a small group and was a lot of fun! Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" It aired on WUSA9 at 11pm that same night.

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Flash Mob Ustream Class Film 222

Justin Levy

JANUARY 20, 2010

Think that would cause a group of people to gather ’round the vending machine? Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. Possibly the computer on the fritz but kinda cool, huh? Of course it would.

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Flash Mob RSS Feed Reader Creative Commons 246

Laurel Papworth

AUGUST 3, 2010

That’s how it works. You get a new government and a new archive of information. Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

Journal 111

Journal Flash Mob Communities Digg 111