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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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What drives participation in a social network?

Direct Marketing Observations

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. Tags: Social Networking communities Social Networks social media marc meyer jay baer TNGG. Validation.


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Version 2 of Viral Success


2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. It remained a small group and was a lot of fun! Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" It aired on WUSA9 at 11pm that same night.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Think that would cause a group of people to gather ’round the vending machine? Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. Possibly the computer on the fritz but kinda cool, huh? Of course it would.

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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

That’s how it works. You get a new government and a new archive of information. Facebook talks like a pirate.

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Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

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