Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort.
Laurel Papworth
SEPTEMBER 1, 2010
While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.
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Mindjumpers
DECEMBER 16, 2011
T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Looking at the scale of the campaign, it would have taken some takes and retakes to shoot it ( videos available ), and the element of surprise would definitely be lost, which is said to be one of the key ingredients to viral success.
Waxing UnLyrical
DECEMBER 21, 2011
This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. Unfortunately, when we put together plans and campaigns for our clients/organizations, we are in the same boat.
Mindjumpers
JULY 8, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Blowing Bottles With Viral Potential Youtube Makes User-generated Feature Film: Life In A Day » Version 2 of Viral Success Posted by Sara Hansson Jul 8th, 2010 Tweet You may have seen the campaign “The Hero&# made of Swedish public survive Radiotjänst (whose job is to take charge for peoples boadcasting licence).
Justin Levy
JANUARY 20, 2010
Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums.
Laurel Papworth
OCTOBER 1, 2011
And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people.
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