Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. canadian marketing association. loyalty.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Real Life Example: Tweet Type: Conversation.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. You may not want to have these conversations.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The consequences for the marketing strategy should be clear by now as well.

Study 23

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. Some might argue that the battle between marketing and IT still exists in many organizations. The reason may *seem* logical enough: the marketing department is (mostly) creative. What if marketing. brand loyalty.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” And by “us,” I mean marketers. Loyalty” Programs. Pratik Dholakiya is Co-Founder & VP of Marketing of E2M Solutions & OnlyDesign.

Marketing in Business - Conceal and Reveal

Engaging Brand

Marketing in business can be tricky.how much do you say, how to market your business in a social way. But then if you see social marketing and sales as less of a business function and more of a human interaction - then I think it helps. Social Marketing is Not Science or Art.

The Art Of Marketing

Twist Image

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation. What's a way for marketers and brands to jump into data analytics without getting lost? That's not how to do the art of marketing.

The Essential Goal for Your Social Marketing

Engaging Brand

You have everything in place… Yet still the customers don’t come or if they do… not at the conversion rate you had hoped. When we add social to marketing, we are really saying. Is this a realistic aim for social marketing? You don’t understand.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

Simply Measured

times higher conversation volume than Cyber Monday. While a majority of conversations for both days were driven by specific deals and offers, many consumers were also excited about the shopping day in general. It’s now vital for marketers to strengthen their e-commerce game.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends.

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

Story And Conversation: Pin It To Build A Brand

Firebelly

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” For Chris as an individual brand, sharing photos that inspire him help followers engage in his creative process, creating brand loyalty and involvement.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Below is a quick list of some possible coupon campaigns: Customer loyalty. Nevertheless, just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn’t mean that anyone can launch or execute a new coupon campaign without considering the following: Decide your goal for the ads. A one-second delay in page load can possibly result in a 7 percent reduction in conversions.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Get more content like this, plus the very BEST marketing education, totally free.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Is it to foster loyalty?

How to Master the Art of the Upsell

Convince & Convert

Conversely, upselling is a delicate balancing act. One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. Image via BigStockPhoto.com.

How to Get Started with Instagram Marketing

Pamorama

If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The most successful marketers are optimizing and refining all the time. Slow marketers wait for the next release.

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Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Customer Loyalty.

3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. A major trend followed by today’s marketers is personalized messaging, and rightly so.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 2017 content marketing statistics. 2017 content marketing predictions. Content Marketing Institute).

Customer Experience Trumps Content Marketing

Geoff Livingston

More and more voices state that content marketing overhype has jumped the shark. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Should we have that conversation again? Image by MindMapInspiration.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty.

You’re Not Too Busy for Social Media Marketing

SocialFish

Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing.