Social Media Strategies Summit

APRIL 25, 2023

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions. Source: Careersidekick.com Another example is UnscrambleX.

Conversation 230

Conversation Company Loyalty Case Study 230

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

Conversation 187

Conversation Aggregator Campaign Eventful 187

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 126

Reddit Trends Sentiment Analysis 126

Convince & Convert

NOVEMBER 22, 2024

For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners.

Marketing 142

Marketing Apple Loyalty Authentication 142

Keyhole.co

MAY 27, 2025

Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Too many treat social media like a megaphone instead of a conversation. Too many treat social media like a megaphone instead of a conversation. Thats the social media gap in B2B marketing.

Communities 52

Communities Sentiment B2B Trends 52

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 126

Social Media Brands Reddit B2B 126

Hootsuite

NOVEMBER 4, 2024

This kind of alignment is critical for building ongoing brand loyalty, community, and trust. Plus, you can track relevant conversations, topics, and hashtags over time. Or should you be aiming to nudge your audience toward conversion behaviors? Look for gaps in the social conversation, and in the market.

Analysis 108

Analysis Social Media HootSuite Sentiment 108

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. Are they using social media for community? If so, is it connected to an IRL community too?

Social Media 88

Social Media How To Hashtag Authentication 88

Social Media Strategies Summit

JUNE 11, 2025

From short tutorials to tool breakdowns, their videos are practical, well-edited, and clearly made for the community they serve. Having a third-party blog publish this comparison adds additional weight to the favorable comparison and eliminates any sense of bias that may be an obstacle to the conversion. Source: smash.vc

Real Estate 165

Real Estate Content UGC Comparison 165

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The result is an ongoing conversation with customers that is both inspirational and squarely within the brand ethos. Don’t be shy.

Retail 123

Retail Social Media How To UGC 123

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Conversion. It makes it easy to pull reports for all of your favorite networks in one spot. Engagement.

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Ignite Social Media

DECEMBER 20, 2024

We advise you use these insights to help decide how (and if) your brand should participate in the conversation on future MLK Days and holidays alike. Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. Heres a roundup of the Good, the Bad, and the Why!?

RFP 114

RFP Social Media Review Trends 114

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities). This enables you to tailor your listening to capture the most relevant conversations.

Brands 120

Brands Sentiment Forums Brand Monitoring 120

Sprout Social

SEPTEMBER 19, 2024

Establishing clear benchmarks and KPIs allows you to directly link social traffic from influencers to conversions. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

Influencer 129

Influencer Campaign CPM Sentiment 129

Sprout Social

SEPTEMBER 12, 2024

Each social media network offers opportunities for connecting with your target audience and growing your community. It can also provide an avenue for thought leadership and strengthen your brand’s community engagement. Social media users flock to every network for different needs and purposes.

Social Media 137

Social Media Content How To Sentiment 137

Social Media Strategies Summit

MARCH 12, 2025

Source: instagram.com Interact with Followers in a Meaningful Way Another excellent way to differentiate your brand especially if you’re looking to emphasize its humanity or dedication to customer experience is to invest in community building. Source: instagram.com Alternatively, you may opt to go all out.

Products 147

Products Social Media Brands How To 147

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. For example, Over the next three months, we will use this new platform to grow our community by X%. But maintaining the status quo is a bigger one.

Social Media 115

Social Media Survey Communities Proposal 115

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. It will be extremely important to tap into conversations about network shifts and track user trends closely.

Brands 129

Brands Influencer Hosting YouTube 129

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 80

Reddit Statistics Brands Authentication 80

Hootsuite

OCTOBER 9, 2024

With a social media listening strategy (and the right tools), brands can track and analyze these conversations. From the good to the bad to the to-be-improved, social listening lets you collect and treat these conversations as real-time customer feedback. Which other conversations are you showing up in? The result? Top themes.

Examples 112

Examples HootSuite Sentiment UGC 112

Convince & Convert

DECEMBER 8, 2024

The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys. Googles Access to Real Human Conversations For years Google has been lacking one key element: Access to real human conversations. Be part of every conversation, and learn from each one.

Reddit 142

Reddit Google Strategy Content 142

Hootsuite

JANUARY 14, 2025

Community Managers can only moderate comments and suspend or remove people from the page. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Go beyond posts and think about connections, says Andreea Constantin , head of brand marketing and communities at LearnWorlds.

Tips 112

Tips Facebook HootSuite How To 112

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. You will also want to follow conversations about the industry in general and your niche in particular. Which other conversations are you showing up in? Or, maybe you’re focused on competitive intelligence.

Examples 129

Examples Strategy HootSuite Sentiment 129

Ignite Social Media

JANUARY 7, 2025

Broadcast Channels Get Interactive Broadcast Channels have evolved from a one-way street into a vibrant community space. You can now engage in two-way conversations with your audience through replies, and spark discussions using custom prompts. But you can change these settings if you want to open up the conversation to more people.

Features 112

Features Instagram FeedBurner MySpace 112

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales. Image credit: Olya Kobruseva on Pexels.

Influencer 332

Influencer Brands Privacy Policies 332

Social Media Today

JUNE 5, 2025

Today, X’s Community Notes team has announced a new experiment that will highlight content which sees agreement from users of differing political perspectives, in the hopes of reducing division and angst in the app. And if you tap through on the “What do you think?” The callout shows based on early and limited Like signals on the post.

Process 120

Process Press Release Policies Newsletter 120

Social Media Strategies Summit

NOVEMBER 26, 2024

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. At the same time, they adjust their content plan and keep a close eye on wider conversation around the crisis. “If

Platform 256

Platform Strategy Team Issues 256

Convince & Convert

SEPTEMBER 28, 2024

Cringe, sorry. But it’s true.) Future marketing textbooks will no doubt include these as modern case studies.

Brands 160

Brands Case Study SMS Price 160

Hootsuite

JANUARY 17, 2025

Hootsuite Listening is a powerful tool here to identify important conversations and top players in your sphere. You become part of the existing conversation and build relevant relationships. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into.

Social Media 103

Social Media HootSuite How To Policies 103

Webbiquity SMM

NOVEMBER 15, 2022

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Focus on community engagement. Hone your ability to track and analyze metrics.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Sprout Social

APRIL 10, 2025

His success has been in part due to embracing his local community and the region of Wakefield, showing the strength of community engagement on UK TikTok. UK Gaming TikTok The UKs gaming TikTok community is growing, with TikTok itself sponsoring the UKs EGX gaming show to support more gaming content on the platform.

Trends 102

Trends Engagement Content Influencer 102

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. It drives conversions throughout the customer journey. Chatbots will become more conversational, reducing costs and improving satisfaction by handling complex conversations naturally.

Trends 104

Trends Social Media Loyalty Authentication 104

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point.

Marketing 119

Marketing HootSuite Affiliate marketing Price 119

Sprout Social

AUGUST 30, 2024

Customer service done digitally is so much easier to document than face-to-face interactions or conversations that happen offline. That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues.

Knowledge Base 132

Knowledge Base Forums Loyalty Issues 132

Social Media Strategies Summit

MARCH 20, 2025

But, increasingly, brands are flipping the script and commenting on the posts of high-profile creators in a bid to reach new audiences and build their online community. Further reading: Learn more in Viral and Cultural Moments: How and When Brands Should Tap into the Conversation.

Trends 165

Trends Social Media Case Study Marketing 165

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. This will not only solidify your brand voice but build community engagement as well. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 309

Social Media Tips Marketing HootSuite 309