Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account
Social Media Today
AUGUST 2, 2022
Twitter's convinced it has millions more users that don't log-in.
Lurker Related Topics 
Transforming audiences into communities: Offering real value
Audiense
OCTOBER 26, 2021
This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In our previous blog, we focused on creating meaningful conversation.
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Trending Sources
How to Find Your Best Followers on Instagram
Jenn's Trends
NOVEMBER 9, 2016
You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.
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How Twitter’s New Conversation Dynamics Will Affect Your Brand
Ignite Social Media
FEBRUARY 17, 2020
A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. As we’ve said before , the quality of followers is far more valuable than the quantity.
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What's your social currency?
Akamai Marketing
APRIL 4, 2011
It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.
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Why Blog Lurking is Not Bad
Ari Herzog
JANUARY 4, 2011
Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all.
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How Social Media Marketers Use Social Media In Real Life
Ignite Social Media
MAY 17, 2016
After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?
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#measurePR Recap: Measuring the Millennial Workplace
Waxing UnLyrical
MAY 29, 2015
On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!
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Reviewing 10 Restaurants on Facebook
Ari Herzog
JUNE 20, 2012
Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today.
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What is BeReal? Your Guide to the Newest Social Media App
Hootsuite
JULY 21, 2022
And if you’re a lurker, you’re out of luck. Unlike every other social platform, there’s no option to simply like other photos — if you want to engage with a post, you have to take a reaction selfie or write a comment. How to get started on BeReal.
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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities
Ignite Social Media
NOVEMBER 9, 2020
With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. By the time I do eventually check my Facebook messages, it’s awkward to send a laugh reaction.
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This weeks #Social Media Topic: Connecting With Consumers Through Social Media
Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.
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138 85% of Facebook’s 955M Active Users Are “Creating Content”
The Realtime Report
JULY 30, 2012
According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. Should it count as an equal measure of usage alongside posting pictures or creating status updates? What do you think? And what about the other 15% of actively monthly users on Facebook?
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Monday’s 5 Social Media Must-Reads
Firebelly
JULY 25, 2011
This article will share six easy ways to turn lurkers into leads. The answer of course depends, but in my opinion I believe it can be summed up this way: “More than you’d like, less than you’d think”. 6 Ways to Convert Social Media Traffic Into Leads. By Nichole Kelly Are you getting traffic from social media?
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The Rise of the New Digital Member
SocialFish
OCTOBER 12, 2010
The Lurker? In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion? The Engaged-But-Not-Yet-A-Member?
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162 Need blogging inspiration to start off 2011 with a bang?
SocialFish
JANUARY 4, 2011
This does NOT mean people are not reading – remember your 90% of users who are lurkers. Post videos, images, long essay-like posts, short list posts (ahem), link love posts, interviews, case studies, deconstruct a Twitter conversation, try a podcast or live blog an event. Pay attention to what resonates.
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182 Do you need to be an Extrovert to be in Social Media Marketing?
Buzz Marketing for Technology
JUNE 15, 2010
The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Meaning if the 1-9-90 rule (see link to my post) will actually change over time.
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Approaching Strangers Through Foursquare
Ari Herzog
JUNE 1, 2012
Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today.
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10 Techniques to Get More Comments on Your Blog
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.
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How to come up with social media content using feedback from your silent fans
Sprout Social
APRIL 7, 2021
With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. How to plan social media content like a boss. Still not sure how to take the first step to revving up your content engine?
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How to Be Productive on Facebook
Ari Herzog
MARCH 17, 2015
When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. It is a misnomer that you need friends to be productive. You only need to see content.
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A Tale of Two Communities Part 1 – Volkswagen
SocialFish
FEBRUARY 17, 2011
It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. New members are welcomed with open arms. Free advice and tech support is shared openly thorughout the groups.
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How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. My clients frequently have customers tell them “I love your posts on Facebook” or “I came here because I follow you on Twitter”. These word of mouth statements CANNOT be discounted.
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263 910 Blog Comments You Wrote Here
Ari Herzog
SEPTEMBER 26, 2011
Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment.
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How To Change Your TikTok Username In 5 Easy Steps
Hootsuite
FEBRUARY 8, 2023
If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. As the fastest-growing social media platform, TikTok’s become a non-negotiable part of social strategies for businesses both small and large.
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The 1-9-90 rule won't work for Internal Collaboration
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. It’s almost like answering 1 out of every 100 emails!
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TikTok Stories: How To Take Advantage of Super-Short Videos
Hootsuite
OCTOBER 27, 2022
Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. It’s important to find a sweet spot that works for your audience. If you’re just getting started, we suggest testing a maximum of four stories (or 60 seconds of content). Can you see who viewed your TikTok Stories?
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10 Techniques to Get More Comments on Your Blog
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.
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Instagram Reels Algorithm: Everything You Need to Know
Hootsuite
MAY 18, 2022
That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Relevance of the content.
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140 The “other” types of social media users
Direct Marketing Observations
JUNE 15, 2010
We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why.
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Arguing is innovation, expelled for cursing & pirate duel on your phone
Jeff Esposito
MARCH 29, 2012
What Should You Do With Your Lurkers? Does your community have lurkers? Indiana High School Student, Expelled For Tweeting Profanity – I am not going to lie but I don’t understand the world that we are living in. Seriously how can you expel a kid for cussing in a Tweet? If so, you might want to peep out this post.
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40 How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions
Ari Herzog
JUNE 26, 2012
by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. Comments I think the bottom line is that everyone needs to decide how to.
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149 Why 84% of Your Facebook Fans are Lurkers
Ari Herzog
APRIL 18, 2012
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. You post pictures because you know pictures speak a thousand words. Same response.
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Why 84% of Your Facebook Fans are Lurkers
Ari Herzog
APRIL 18, 2012
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. You post pictures because you know pictures speak a thousand words. Same response.
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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
Most of them are just casual observers or lurkers. Going right alongside that, the few fans that stay actively involved on the page often don’t feel inclined to post updates or comment. This leads to a one-sided conversation led by the brand, or frankly no conversation at all.
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138 “The Algorithm,” Explained
Likeable
OCTOBER 15, 2019
John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Let’s try an example: You are a camping supply company, and your customer John Smith loves camping, and cares deeply about finding the best camping gear. like, share, or comment on) any of your content.
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50 17 Plugins to Improve Your WordPress Blog
Ari Herzog
MARCH 3, 2011
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Categories to Tags Converter converts categories to tags, and tags to categories.
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Smarter Ways to Measure Authoritative Content
Waxing UnLyrical
AUGUST 7, 2015
’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. ” The ultimate goal of authoritative content.
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100 Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Pam Moore
FEBRUARY 24, 2018
What About the Silent Lurkers? You need to really think about this and come to an honest answer based on more data than simply throwing a dart at the Facebook organic algorithm target board.
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167 How to Make the Most of Your Social Media Budget
Sprout Social
OCTOBER 6, 2016
This keeps your fans engaged and turns lurkers into advocates for your brand. This means everyone is on board and can communicate in real time for greater success. You can even turn conversations from your social media audience into tasks for any of your team members to complete. Invest in your audience and your team.
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A Tale of Two Communities Part II – Salesforce.com
SocialFish
MARCH 3, 2011
I was unable to get statistics for “lurkers&# , but I am sure it is high. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. 700 questions are asked each week. 1500 comments are posted each week to help other users’ questions be answered.
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23 WordPress Plugins I Use: Part 5
Ari Herzog
OCTOBER 12, 2010
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to send targeted email messages to people who comment on specific posts or haven’t commented in a given period of time. Categories to Tags Converter let me convert categories to tags, or tags to converters.
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7 Powerful Ways to Get Your Blog Post Noticed
ProBlogger
DECEMBER 10, 2010
Lurkers start commenting and people start sharing. The voice you use when you want to say something snarky but think better of it. Yep, that voice. Once you start using it, your posts will stick in the minds of your readers. Can you do this? Did you put your finger on a few things your can improve in your next post?
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52 10 Tips to Build Better Converting Twitter Traffic
Sprout Social
NOVEMBER 16, 2016
It’s not that easy because Twitter users are lurkers. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. The first step in converting Twitter traffic is actually getting more people to click your tweeted links.
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