The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?
Social Media Strategies Summit
APRIL 9, 2025
Jon-Stephen works in the entertainment industry, which is grappling with a trend that he describes as the rise of the lurker. With the rise of lurkers and dark social, brands might not be seeing the follower growth theyre used to. The challenge that we’re all facing is how do we keep that attention?
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