Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

Trending Sources

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired.

Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. I love lurkers! Related posts: Commenter or Lurker: Which Blog Participant Are You?

85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ).

How to Measure Social Media Success for Your Small Business


Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage.

How To Curate Content Better In Less Time

Peg Fitzpatrick

In one of my most difficult-to-manage social media communities (read: low-tech industry with many lurkers), I asked what type of content they liked best and wanted to see on the Facebook Page. Learning how to curate content is an essential task for social media managers. And time is short!

Approaching Strangers Through Foursquare

Ari Herzog

Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter.

2013 State of Community Management Report Stresses Importance of Community Managers


With effective community management, those numbers are a thing of the past; survey respondents reported an average engagement profile of 55-30-15, and the most engaged communities reported more creators than lurkers at 17-57-26.

Gamification: Much Less Scary Than What’s Under the Bed


Identify those members who are not contributing and begin to have discussions around whether they are “lurkers” or disengaged. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

The rest are lurkers. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

910 Blog Comments You Wrote Here

Ari Herzog

Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written.

A Tale of Two Communities Part 1 – Volkswagen


It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities.

17 Plugins to Improve Your WordPress Blog

Ari Herzog

Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Most of them are just casual observers or lurkers. Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest?

How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. The average amount businesses allocate toward their social media budget varies tremendously.

How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet?

Periscope’s #YearOne Anniversary: My Thoughts and Lessons Learned

Katie Lance

Don’t just be a lurker. Earlier this week Periscope celebrated it’s first anniversary. As you know, I’m a huge fan of Periscope. It’s been a game-changer for my business and really, the entire social media world.

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A Tale of Two Communities Part II – Salesforce.com


I was unable to get statistics for “lurkers&# , but I am sure it is high.

Need blogging inspiration to start off 2011 with a bang?


This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course.

Arguing is innovation, expelled for cursing & pirate duel on your phone

Jeff Esposito

What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week?

Monday’s 5 Social Media Must-Reads


This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO?

Reviewing 10 Restaurants on Facebook

Ari Herzog

Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare.

How to Be Productive on Facebook

Ari Herzog

When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share.

Social Media From A to Z: A Glossary


Lurker : A lurker is a person who reads online discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.

The Rise of the New Digital Member


The Lurker? So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member.

How to Really Build Backlinks and Dominate Google

Viper Chill

Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » SEO » How to Really Build Backlinks and Dominate Google How to Really Build Backlinks and Dominate Google Written by Glen, this post has 160 Comments Without a doubt, the most frequent post request I’ve had on this site is a post about link building. I rarely take requests, simply because people rarely know what they really want until you give it to them, but this time things are a little different.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score.

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Q1) What are ways to move customers up the interactive chain from lurker to influencer?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

Blogosphere Trends + Effective Calls to Action


You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action.

The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it?

7 Powerful Ways to Get Your Blog Post Noticed


Lurkers start commenting and people start sharing. Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social. Great posts often get ignored. It shouldn’t happen. Literary masterpieces should be revered but that just isn’t the case in the blogosphere. On a blog, a post has a few seconds to capture and pull in a reader. The writer needs to state their idea and immediately begin to persuade, entertain, and motivate.