INDUSTRY INSIGHTS YOUR PEERS ARE READING
Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. MORE
I was unable to get statistics for “lurkers&# , but I am sure it is high. MORE
According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). MORE
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Q1) What are ways to move customers up the interactive chain from lurker to influencer? MORE
With effective community management, those numbers are a thing of the past; survey respondents reported an average engagement profile of 55-30-15, and the most engaged communities reported more creators than lurkers at 17-57-26. MORE
Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. MORE
When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. MORE
The rest are lurkers. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. MORE
It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. MORE
What About the Silent Lurkers? There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. MORE
Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare. MORE
’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. MORE
by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet? MORE
Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. MORE
The Lurker? So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. MORE
Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest? MORE
Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast or listen on your computer. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Think again. MORE
You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action. MORE
You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends. MORE
The fact is, most of us are lurkers by nature. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. You may have heard the stat that for every 100 people who read your post, only one, on average, will leave a comment. I know I am; I read dozens of blogs every day but very rarely comment. It doesn’t mean I don’t enjoy the content, just that I didn’t feel the need—or have the time—to join the conversation. MORE
Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. MORE
It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. MORE
It’s not that easy because Twitter users are lurkers. Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. MORE
link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers. MORE
After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker? MORE
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr. MORE
Lurkers start commenting and people start sharing. Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social. Great posts often get ignored. It shouldn’t happen. Literary masterpieces should be revered but that just isn’t the case in the blogosphere. On a blog, a post has a few seconds to capture and pull in a reader. The writer needs to state their idea and immediately begin to persuade, entertain, and motivate. MORE
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to send targeted email messages to people who comment on specific posts or haven’t commented in a given period of time. Three notes before continuing. First: The following plugins only apply for self-hosted WordPress blogs. Second: Some plugins are unique to blogs like mine that run on Thesis ( affiliate link ). MORE
Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. MORE
This keeps your fans engaged and turns lurkers into advocates for your brand. The average amount businesses allocate toward their social media budget varies tremendously. MORE
Identify those members who are not contributing and begin to have discussions around whether they are “lurkers” or disengaged. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. MORE
The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. MORE
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. MORE
Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. I love lurkers! Related posts: Commenter or Lurker: Which Blog Participant Are You? MORE
We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? MORE
On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. MORE
This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO? MORE
Most of them are just casual observers or lurkers. Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. MORE
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. MORE
What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week? MORE
This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course. MORE
Lurker Related Topics Ari Herzog
APRIL 18, 2012
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired.
Ari Herzog
APRIL 18, 2012
You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired.
Ignite Social Media
MAY 17, 2016
After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?
Jenn's Trends
NOVEMBER 9, 2016
You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.
Ari Herzog
JANUARY 4, 2011
Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. I love lurkers! Related posts: Commenter or Lurker: Which Blog Participant Are You?
Waxing UnLyrical
MAY 29, 2015
On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.
Akamai Marketing
APRIL 4, 2011
It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you.
SocialFish
OCTOBER 12, 2010
The Lurker? So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member.
Firebelly
JULY 25, 2011
This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO?
SocialFish
JANUARY 4, 2011
This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course.
The Realtime Report
JULY 30, 2012
According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ).
Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Q1) What are ways to move customers up the interactive chain from lurker to influencer?
yMarketingMatters
JUNE 20, 2014
Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage.
Ari Herzog
MARCH 17, 2015
When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share.
Buzz Marketing for Technology
JUNE 15, 2010
The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score.
SocialFish
FEBRUARY 17, 2011
It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities.
Waxing UnLyrical
AUGUST 7, 2015
’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective.
SocialFish
JUNE 24, 2013
With effective community management, those numbers are a thing of the past; survey respondents reported an average engagement profile of 55-30-15, and the most engaged communities reported more creators than lurkers at 17-57-26.
Direct Marketing Observations
JUNE 15, 2010
We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it?
Webbiquity SMM
DECEMBER 2, 2014
The rest are lurkers. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.
Ari Herzog
JUNE 1, 2012
Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter.
SocialFish
MAY 28, 2012
Identify those members who are not contributing and begin to have discussions around whether they are “lurkers” or disengaged. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry.
Pam Moore
FEBRUARY 24, 2018
What About the Silent Lurkers? There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change.
Convince & Convert
MAY 8, 2012
Most of them are just casual observers or lurkers. Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings.
Ari Herzog
SEPTEMBER 26, 2011
Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written.
Jeff Esposito
MARCH 29, 2012
What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week?
Ari Herzog
JUNE 26, 2012
by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet?
SocialFish
MARCH 3, 2011
I was unable to get statistics for “lurkers&# , but I am sure it is high.
Sprout Social
NOVEMBER 16, 2016
It’s not that easy because Twitter users are lurkers. Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections.
Ari Herzog
MARCH 3, 2011
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr.
Sprout Social
OCTOBER 6, 2016
This keeps your fans engaged and turns lurkers into advocates for your brand. The average amount businesses allocate toward their social media budget varies tremendously.
Sprout Social
OCTOBER 31, 2016
Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest?
Webbiquity SMM
AUGUST 16, 2010
Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.
Ari Herzog
OCTOBER 12, 2010
Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to send targeted email messages to people who comment on specific posts or haven’t commented in a given period of time. Three notes before continuing. First: The following plugins only apply for self-hosted WordPress blogs. Second: Some plugins are unique to blogs like mine that run on Thesis ( affiliate link ).
Diva Marketing Blog
APRIL 9, 2009
Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast or listen on your computer. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Think again.
ProBlogger
DECEMBER 10, 2010
Lurkers start commenting and people start sharing. Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social. Great posts often get ignored. It shouldn’t happen. Literary masterpieces should be revered but that just isn’t the case in the blogosphere. On a blog, a post has a few seconds to capture and pull in a reader. The writer needs to state their idea and immediately begin to persuade, entertain, and motivate.
Convince & Convert
SEPTEMBER 20, 2010
link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers.
ProBlogger
SEPTEMBER 11, 2010
The fact is, most of us are lurkers by nature. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. You may have heard the stat that for every 100 people who read your post, only one, on average, will leave a comment. I know I am; I read dozens of blogs every day but very rarely comment. It doesn’t mean I don’t enjoy the content, just that I didn’t feel the need—or have the time—to join the conversation.
ProBlogger
APRIL 13, 2011
You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action.
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