Transforming audiences into communities: Offering real value

Audiense

How can you effectively turn a social media audience into a passionate, engaged community? This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. Open Community

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. While YouTube is great, my community is with other gamers who have moved on to Twitch.tv After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. At Ignite Social Media, everyone is an expert in social media marketing.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” Most Facebook brand pages aren’t actually online communities.

Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all. I love lurkers! Related posts: Commenter or Lurker: Which Blog Participant Are You?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand. What About the Silent Lurkers? He liked the photos with our family, team and communities we serve.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? I can’t hear you! &# because unless you start by asking what social media tools your customers use and WHY they are there, that’s same response you’ll get from the community.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Building a community of disinterested, unrelated followers is ultimately useless.

910 Blog Comments You Wrote Here

Ari Herzog

163 is the number of comments about a guy named Bill Dorman , driving home the value of standing up to lead your community. Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions.

Approaching Strangers Through Foursquare

Ari Herzog

But I returned to the Foursquare community last winter and now share my check-ins on a daily basis. Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. Geolocation applications allow you to share your location with other people and associate that location to restaurants, events, and other real-world venues.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. This is community, people!

How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

While you won’t see every wall post of mine that I target to specific friend lists, you will see those posts that I open to the global Facebook community — including you — to read, like, comment, and share. by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe.

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Arguing is innovation, expelled for cursing & pirate duel on your phone

Jeff Esposito

What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week?

17 Plugins to Improve Your WordPress Blog

Ari Herzog

The blog platform, as an open source community, is collectively shared by anyone and everyone who contribute code and provide feedback about what works and what needs improvement. Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr.

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

He is also a Partner with the Colorado, based company ITBrix, which produces the social media, community building and collaboration platform WordFrame. It is okay to go slow and learn about the various social media communities. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show?

20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. TikTok is ready to welcome more partners and creators to join our community, together we can make knowledge great again! blockquote.tiktok-embed { all: unset !important;

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. One strategy is to create and join group boards to build small communities of pinners within Pinterest. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest? Pinterest is different from other social media platforms in that it acts more like a search engine.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. You need help from the power users in that community. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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Blogosphere Trends + Effective Calls to Action

ProBlogger

These things all grow your blog and your community. You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Community manager. A community manager is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. A group is an online community within a social network. Lurker.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

They come across as unselfish “community bloggers.&# The Moral Compass/Preacher, The Emotion Generator, The Mommy Blogger, The Novelist, The Fake, The Mystery, The Lurker… Which breeds did I miss? This guest post was written by Stephen Guise of Deep Existence. A new blogger is born today! Aw, look at her beautiful blue Twitter and Facebook icon eyes and her cute little RSS nose.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. Now his content is far more targeted to his community and people are getting a lot more value out of his writing. bring on youtube Reply Moon Hussain says: March 11, 2010 at 2:54 pm I’ve been a “lurker&# at Diggy’s site since God knows when, but I do remember the old theme. Home What the F ?

How to Really Build Backlinks and Dominate Google

Viper Chill

Yet, if I’ve spent some time interacting with their community and leaving comments, it’s more likely that they will fulfil the request (as long as your resource is relevant, and awesome). Flippa is a place for people to buy and sell websites and has a very interactive community. If you’re already active on some communities online, see if you can put a link in your signature. Home What the F ? Cloud Living Say "Hi!"

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this.