Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

AUGUST 16, 2010

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. You need help from the power users in that community. Master List – A Wiki of Social Media Monitoring Solutions. ** 5 stars.

Social Media 200

Social Media Tools Strategy Tips 200