Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. It’s almost like answering 1 out of every 100 emails!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

AUGUST 16, 2010

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.

Social Media 200

Social Media Tools Strategy Tips 200