Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

Lurker 207

Lurker Wiki Crowdsourcing B2B 207

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums. A wiki may have all these things, but that does not a platform make. Upcoming Events. About. Contact. Links.

Groups 117

Groups Groups Marketing Communities 117

Webbiquity SMM

AUGUST 16, 2010

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. Master List – A Wiki of Social Media Monitoring Solutions. ** 5 stars.

Alterian 200

Alterian Tools Sysomos Radian6 200