article thumbnail

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. First stop, me. for video game entertainment.

Lurker 104
article thumbnail

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

article thumbnail

Approaching Strangers Through Foursquare

Ari Herzog

But I returned to the Foursquare community last winter and now share my check-ins on a daily basis. Isn’t that how social networking works? Ari Herzog is currently seeking a full time position in social media. This privacy intrusion is why I deleted my Foursquare account two years ago. Connect on LinkedIn today.

article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.