Transforming audiences into communities: Offering real value


How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day.

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. While YouTube is great, my community is with other gamers who have moved on to


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A Tale of Two Communities Part 1 – Volkswagen


This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. Open Community

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. How are you positioned in the market?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged.

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How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Content Marketing Measurement & Metrics Public Relations Strategy measuring authoritative content social sharing

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

20 Important TikTok Stats Marketers Need to Know in 2020


Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% China and India may be TikTok’s largest markets, but Brazil is the fastest growing market in terms of year-over-year downloads.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media.

910 Blog Comments You Wrote Here

Ari Herzog

163 is the number of comments about a guy named Bill Dorman , driving home the value of standing up to lead your community. Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Ari Herzog provides social media marketing and editorial services. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions.

Instagram Reels Algorithm: Everything You Need to Know


That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too.

16 Ways to Promote Your “Boring” Brand or Product on Social Media


Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it. This is community, people!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. Lots of lurkers.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Pinterest is a place where you can share your content and products, inspire your potential customers and gain valuable insight about your market. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. If you truly want to focus on using Pinterest for business, you need to choose topics that are relevant to your market. Should you be using Pinterest for business?

Blogosphere Trends + Effective Calls to Action


His latest video on making money online encourages bloggers to build products, and for good reason: according to his blogging income breakdown , 40% of his February income came from ebooks and another 9% from membership sites such as Third Tribe Marketing and These things all grow your blog and your community. You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community?

The Ultimate List of Social Media Definitions You Need to Know


How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Community manager.

The 23 Blogger Breeds—Which Are You?


They come across as unselfish “community bloggers.&# The Marketing Maven. Marketing mavens know what combination of words will psychologically induce you to buy a product. If you are an expert marketer, you stand to make a great deal of money online. In most cases, excellent marketing of an average product exceeds the sales of average marketing of an excellent product. Darren gave a great example of the magic of marketing in this article.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. Another great marketing talent arrives.

How I Helped Make a Bland Blog an Overnight Success

Viper Chill

For example, any article here tells you that I write about internet marketing. Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. Now his content is far more targeted to his community and people are getting a lot more value out of his writing. Reply Jonny | says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all.

How to Really Build Backlinks and Dominate Google

Viper Chill

For example, this site is “trying&# to rank for the phrase viral marketing. Yet, if I’ve spent some time interacting with their community and leaving comments, it’s more likely that they will fulfil the request (as long as your resource is relevant, and awesome). Flippa is a place for people to buy and sell websites and has a very interactive community. If you’re already active on some communities online, see if you can put a link in your signature.

The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this.