Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page?

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page?

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. Social media is also her go-to source for the latest in marketing news. After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker.

Transforming audiences into communities: Offering real value


In this series, we’re talking to real marketers and brands about how they did it. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers

How to Find Your Best Followers on Instagram

Jenn's Trends

You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends. Instagram instagram instagram followers instagram for business instagram marketing instagram strategy instagram success social media social media marketing

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. The way conversations work on Twitter is about to change.

Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. Sliding into DMs is about to work a bit differently on Instagram.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

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Reviewing 10 Restaurants on Facebook

Ari Herzog

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? Is the business value worth the investment compared to other marketing and business activities you could be investing in? What About the Silent Lurkers?

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site. Lurkers turn the tables a bit on marketers.

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Monday’s 5 Social Media Must-Reads


By John Jantsch The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO?

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How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

The Rise of the New Digital Member


So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. The Lurker? In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion?

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20 Important TikTok Stats Marketers Need to Know in 2020


Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% China and India may be TikTok’s largest markets, but Brazil is the fastest growing market in terms of year-over-year downloads.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Content Marketing Measurement & Metrics Public Relations Strategy measuring authoritative content social sharingLast week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged.

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How to come up with social media content using feedback from your silent fans

Sprout Social

One of the biggest mistakes social marketers make is to look at data once, build a content plan and then never look back. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers.

910 Blog Comments You Wrote Here

Ari Herzog

Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Ari Herzog provides social media marketing and editorial services. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions.

The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. This is such a transcendent time isn’t it?

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media.

A Tale of Two Communities Part 1 – Volkswagen


It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. VW invests heavily in marketing and research to assure that they are constantly on message. A few questions you can ask yourself: Does your organization constantly invest in marketing and research to know your members?

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence.

16 Ways to Promote Your “Boring” Brand or Product on Social Media


Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. They are just glorified marketing channels. Most of them are just casual observers or lurkers. All of these are marketing tactics that are “forced upon” anyone, who expresses interest in the brand. When done right, marketing on Facebook can be quite effective.

7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. For every marketer being able to track the number of clicks, traffic and ultimately conversions that a link is bringing is key to optimize campaign performance.

How to Make the Most of Your Social Media Budget

Sprout Social

of their marketing budgets on social media. Whether you are a large corporation with a high marketing budget or a small business just getting started, you want to utilize every cent. Social media marketing presents a tremendous opportunity to connect with current clients, reach new customers and sell more products and services. Think about it–when was the last time you were determined market your business on Facebook but go distracted along the way?

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. It’s not that easy because Twitter users are lurkers. Mentions are great for influencer marketing (a mentioned user is likely to retweet the update giving it more visibility), so there’s no point in getting rid of them completely. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Pinterest is a place where you can share your content and products, inspire your potential customers and gain valuable insight about your market. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. If you truly want to focus on using Pinterest for business, you need to choose topics that are relevant to your market. Should you be using Pinterest for business?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! Emergence Marketing. marketing. marketing.

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Blogosphere Trends + Effective Calls to Action


His latest video on making money online encourages bloggers to build products, and for good reason: according to his blogging income breakdown , 40% of his February income came from ebooks and another 9% from membership sites such as Third Tribe Marketing and ProBlogger.com. You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content.

The Ultimate List of Social Media Definitions You Need to Know


How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Content marketing.

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The 23 Blogger Breeds—Which Are You?


The Marketing Maven. Marketing mavens know what combination of words will psychologically induce you to buy a product. If you are an expert marketer, you stand to make a great deal of money online. In most cases, excellent marketing of an average product exceeds the sales of average marketing of an excellent product. Darren gave a great example of the magic of marketing in this article. Then again, savvy marketers know how to avoid this perception.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. Another great marketing talent arrives. link] Marketing 150 Via @jaybaer [link] 7 Reasons I'm Moving to Bloomington Indiana [link] iatraveler Welcome to the Midwest! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

How I Helped Make a Bland Blog an Overnight Success

Viper Chill

For example, any article here tells you that I write about internet marketing. bring on youtube Reply Moon Hussain says: March 11, 2010 at 2:54 pm I’ve been a “lurker&# at Diggy’s site since God knows when, but I do remember the old theme. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. Home What the F ? Cloud Living Say "Hi!"

How to Really Build Backlinks and Dominate Google

Viper Chill

For example, this site is “trying&# to rank for the phrase viral marketing. I make my living with affiliate marketing, so I have nothing against it Reply J S says: February 23, 2010 at 9:18 pm Okay, I get that. The content you write here is some of the best free information I have seen in a long time on any marketing/internet blog. I am building a community website for a niche hobby that I will then use to market related affiliate products too. Home What the F ?

The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. Tracks multiple markets or clients through the use of landscapes.