104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

The rest are lurkers. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase. 78% of Facebook users are mobile-only. 71% of users access social media from a mobile device.

85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). Monthly active users on Facebook are defined as anyone who has visited Facebook via its website or mobile site, or clicked on a Facebook share button from another (third-party) site within the past month. How engaged is Facebook’s user base?

“The Algorithm,” Explained


John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Your ad/post is a mostly interruptive presence in a user’s feed, and users will scroll past it in a microsecond if it doesn’t grab their attention— especially on mobile.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Make sure your landing page is: Mobile friendly: Use Google’s tool to preview your page on a mobile device. Twitter is an integral part of social media marketing these days.

Lurker 114

17 Plugins to Improve Your WordPress Blog

Ari Herzog

WPTouch provides a mobile-friendly view of this blog for smartphones and other mobile devices. Plug photo by Adam Mulligan on Flickr. One of the neat aspects about WordPress is nobody owns it.

23 WordPress Plugins I Use: Part 5

Ari Herzog

WPTouch iPhone Theme provides a mobile-friendly view of this blog for a range of smartphones and other mobile devices. Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to send targeted email messages to people who comment on specific posts or haven’t commented in a given period of time. Three notes before continuing. First: The following plugins only apply for self-hosted WordPress blogs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. Twitter on the Go Certainly, the tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole. link] [link] Kirsten Khire #7 – lurkers or inactive accts?

Blogosphere Trends + Effective Calls to Action


You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Example: The Consumerist ’s “ Make Your Voice Heard On The AT&T/T-Mobile Deal ”. You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Fully virtual, fully mobile. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best.