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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ What does this mean for your content?

Content 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. It’s not that easy because Twitter users are lurkers. Mentions are great for influencer marketing (a mentioned user is likely to retweet the update giving it more visibility), so there’s no point in getting rid of them completely.

Twitter 40
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Brazil is TikTok’s third and fastest-growing market, with 8.6% Read Hootsuite’s complete guide to TikTok advertising for marketers.

Marketing 145
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Fully virtual, fully mobile. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. Another great marketing talent arrives. Herve Good Luck Jay! Great to see you on Saturday.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273
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Blogosphere Trends + Effective Calls to Action

ProBlogger

His latest video on making money online encourages bloggers to build products, and for good reason: according to his blogging income breakdown , 40% of his February income came from ebooks and another 9% from membership sites such as Third Tribe Marketing and ProBlogger.com. When the goal is interaction, offer some options.