SocMed Sean

MARCH 22, 2022

Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

Conversation 104

Conversation Features Sentiment Tumblr 104

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 108

Communities Social Media Management HootSuite Skills 108

agora pulse

DECEMBER 11, 2017

Conversation follow up. Community management. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” Ads comment management. 2, Tagging. Campaign performance. Team performance. Customer support. Moderation Rules. For team members. Twitter lists by Twitter handle. Search for influencers.

Social Media 59

Social Media Sentiment Team Publishing 59

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. By consistently responding to mentions, comments, and conversations, you can build trust, foster loyalty, and stay top-of-mind with your target audience.

Social Media 157

Social Media Strategy Tips Loyalty 157

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Click To Tweet.

Brands 194

Brands Sentiment Influencer Conversation 194

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. All you need to do is access those insights through Reddit social listening and contribute authentically to the community a subreddit has fostered to grow your brand. You won’t find paid influencers here. What is Reddit social listening?

Reddit 129

Reddit Strategy Sentiment Authentication 129

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 222

Strategy Marketing SMS Mobile 222

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

Conversation 108

Conversation Social Media Strategy Marketing 108

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Track customer sentiment. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. That’s where sentiment analysis can help you. Manually tracking individual mentions is a time-consuming process.

Sentiment 146

Sentiment How To Analysis Trends 146

Hootsuite

NOVEMBER 4, 2024

This kind of alignment is critical for building ongoing brand loyalty, community, and trust. Plus, you can track relevant conversations, topics, and hashtags over time. Or should you be aiming to nudge your audience toward conversion behaviors? Combine these with sentiment analysis to identify areas of audience concern.

Analysis 90

Analysis Social Media HootSuite Sentiment 90

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 130

Examples Social Media Sentiment Influencer 130

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 87

Analytics Conversation Brands Sentiment 87

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it?

Communities 94

Communities Company Products Strategy 94

Sprout Social

FEBRUARY 18, 2021

This happens even before a human agent has to step in, which reduces the back and forth, said Carollyn Montales , SEC’s Online Community Management Senior Specialist. Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. Voice of the Customer data.

Metrics 144

Metrics Sentiment Analysis Issues 144

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. With a social media listening strategy (and the right tools), brands can track and analyze these conversations. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips.

Examples 92

Examples HootSuite Sentiment UGC 92

Sprout Social

SEPTEMBER 19, 2024

Establishing clear benchmarks and KPIs allows you to directly link social traffic from influencers to conversions. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

Influencer 103

Influencer Campaign CPM Sentiment 103

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. You will also want to follow conversations about the industry in general and your niche in particular. Which other conversations are you showing up in? Or, maybe you’re focused on competitive intelligence.

Examples 110

Examples Strategy HootSuite Sentiment 110

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 118

Social Media Sentiment HootSuite Analysis 118

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Here are 15 of our favorites. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 119

Social Media Sentiment Loyalty Microsoft 119

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities). Brand mentions help fuel online reputation monitoring.

Brands 91

Brands Sentiment Forums Brand Monitoring 91

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 120

Process Sentiment Analysis Applications 120

Pam Moore

JULY 29, 2024

Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32. Community and Sentiment: 38. Engaged communities are more likely to advocate for your brand.

Team 133

Team Social Media Brands Tips 133

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 123

Brands Sentiment How To Analysis 123

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 124

Social Media Marketing Sentiment Influencer 124

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Brands 124

Brands Sentiment Conversation Hashtag 124

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 121

Project Analysis Hashtag Sentiment 121

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 114

Brand Monitoring Tools Brands HootSuite 114

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. They’re rich sources of business intelligence. . Social listening for audience insights.

Skills 135

Skills Sentiment Team Press Release 135

Sprout Social

MAY 15, 2024

These areas often require hours that could’ve been better spent engaging with the community and planning social media strategies. Engagement Using sentiment detection so customer care teams can identify high-priority messages. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging.

Social Media 128

Social Media Social Media Management Sentiment Collaboration 128

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The topic holds the power to create conversation, with over 54,000 engagements and an overall engagement rate of 161%. Crochet and yarn crafts.

Retail 135

Retail Trends Social Media Fashion 135

Sprout Social

OCTOBER 19, 2023

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 136

Strategy Sentiment Marketing Analysis 136

Social Media Strategies Summit

FEBRUARY 27, 2024

million-strong Facebook Group, the Instant Pot Community. Image source Unless you can deal with a complaint in a single reply ( unlikely ), your goal should generally be to shift the conversation toward a non-public-facing channel — like email, live chat, or your social media inbox. Featured image by Freepik.

Social Media 191

Social Media Tips Guidelines Policies 191

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. A Final Question.

Survey 201

Survey Industry Newsletter Press Release 201

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. We analyzed over 103,200 Tweets between October 10 and November 17 and found that being outside is in.

Travel 128

Travel Sports Exercises Sentiment 128