Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities). Brand mentions help fuel online reputation monitoring.

Brands 116

Brands Sentiment Forums Brand Monitoring 116

Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Get used to two-way conversations.

CPM 413

CPM Diagrams Comparison Sentiment 413

Buffer Social

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Track online conversations across multiple channels. Analyze sentiment of brand mentions.

Tools 125

Tools Sentiment Price Social Media Management 125

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results.

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Keyhole.co

MAY 27, 2025

Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Too many treat social media like a megaphone instead of a conversation. Too many treat social media like a megaphone instead of a conversation. Thats the social media gap in B2B marketing.

Communities 52

Communities Sentiment B2B Trends 52

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. Are they using social media for community? If so, is it connected to an IRL community too?

Social Media 92

Social Media How To Hashtag Authentication 92

Hootsuite

NOVEMBER 7, 2024

Just as the sales funnel shows how potential buyers move through the conversion process, the brand loyalty pyramid shows how customers move through the process to becoming brand-loyal. Plus, you can target specific conversion goals (upsale? Doing so publicly shows other fans that you support the community that supports you.

Loyalty 122

Loyalty Brands HootSuite How To 122

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The result is an ongoing conversation with customers that is both inspirational and squarely within the brand ethos. Don’t be shy.

Retail 119

Retail Social Media How To UGC 119

Buffer Social

DECEMBER 5, 2024

Keyhole Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. Analyze people's sentiments when they engage with your posts. Price : Starts at $29 per month with a 14-day free trial 6. Price: $49 per month; 14-day free trial 11.

Analytics 106

Analytics Social Media Tools Price 106

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. Financial institutions can monitor sentiment to quickly respond to negative feedback and protect their reputation. It drives conversions throughout the customer journey. Take Innocent.

Trends 104

Trends Social Media Loyalty Authentication 104

Hootsuite

JUNE 24, 2025

G2’s Social Media Suites category recognizes platforms that help teams: Publish content, schedule posts, engage with communities, and manage accounts across platforms. Some products in this category also support social ad management, online community engagement, and customer service through social media. Christine G.

HootSuite 83

HootSuite Report Analytics Collaboration 83

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

Conversation 132

Conversation Features Sentiment Tumblr 132

Sprout Social

AUGUST 30, 2024

Customer service done digitally is so much easier to document than face-to-face interactions or conversations that happen offline. That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues.

Knowledge Base 127

Knowledge Base Forums Loyalty Issues 127

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Social Media 221

Social Media Tools Netvibes Sample 221

Social Media Strategies Summit

FEBRUARY 8, 2023

Elevate Community Management Beyond Answering DMs Community management boosts your content in social media algorithms, creates experiences for your audience, and demonstrates that you’re paying attention to the stuff that matters to your followers. But you’ll only enjoy those benefits through true , authentic community management.

Social Media 246

Social Media Google Tips Template 246

Hootsuite

DECEMBER 3, 2024

You can also see what kinds of topics they cover to get a sense of the overall conversation in your industry. Finally, you can measure how much of the social conversation involves your competitors: how much people are talking about them, as well as how involved they are in niche communities important to your brand.

Social Media 108

Social Media How To Metrics HootSuite 108

Hootsuite

JANUARY 17, 2025

Hootsuite Listening is a powerful tool here to identify important conversations and top players in your sphere. You become part of the existing conversation and build relevant relationships. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into.

Social Media 101

Social Media HootSuite How To Policies 101

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Charlier underscores how paying close attention to community feedback helps create a thriving brand. What is brand love?

Brands 79

Brands Sentiment UGC How To 79

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? To increase conversions, it offered a cheat sheet of words for sales.

Organization 71

Organization Resources Social Media B2B 71

Buffer Social

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. These are tools that collate all your social media conversations under one roof. It’s a place to build a community of people who might benefit from your product or service.

Social Media 66

Social Media Tools Sentiment Social Media Management 66

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 116

Communities Social Media Management HootSuite Skills 116

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media 129

Social Media Strategy Marketing Influencer 129

Social Media Strategies Summit

MARCH 18, 2021

NASA isn’t afraid to jump in on relevant topics that aren’t unique to the work it’s doing, helping the organization put itself at the heart of wider conversations. It essentially means: “Don’t get involved in conversations on social media, because it’ll just end badly.”. And that’s not all. Department of Defense.

Social Media 279

Social Media Transportation Feed Feedly 279

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 246

Strategy Marketing SMS Mobile 246

Sprout Social

DECEMBER 2, 2024

It also depends on your campaign goals; smaller influencers can be better for engagement and conversions, while larger influencers grant you further reach. Sometimes, a smaller, highly engaged community will lead to a better campaign than a larger community that doesn’t engage much. It’s not all about size.

Influencer 111

Influencer Strategy Template Templates 111

Keyhole.co

MAY 21, 2025

You catch a trending hashtag, but youre late to the conversation. Your brand may be too slow to spot reputational risks, too disconnected to hear early product feedback, or too scattered to understand customer sentiment. It analyzes language patterns, tone, emotion, and even the structure of online conversations across platforms.

Brand Monitoring 59

Brand Monitoring Sentiment Brands Patterns 59

SocMed Sean

MARCH 22, 2022

Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits).

Reddit 97

Reddit Tips HootSuite Marketing 97

Oktopost

JULY 2, 2025

Here’s a breakdown of how major models gather context and authority: Reddit : A goldmine of real conversations, nuanced opinions, and crowd-sourced insight. AI often echoes Reddit sentiment. The next step is understanding which conversations, platforms, and formats influence the AI models your buyers are consulting.

B2B 62

B2B SEO Reddit Brands 62

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it?

Communities 112

Communities Products Company Strategy 112

Sprout Social

JANUARY 27, 2025

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The result is an ongoing conversation with customers that is both inspirational and squarely within the brand ethos. Dont be shy. Listening is the key.

Retail 87

Retail Social Media How To UGC 87

Oktopost

DECEMBER 9, 2024

To get a complete picture of your customer’s desires and perceptions, you need to track both direct and indirect mentions and differentiate between themcandid conversations reveal different things than ones directed at the brand itself. When you can analyze both in context, a more complete picture of customer sentiment emerges.

Sentiment 62

Sentiment Metrics ROI B2B 62

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Click To Tweet.

Brands 196

Brands Sentiment Influencer Conversation 196

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 142

Examples Social Media Sentiment Influencer 142