Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 136

Communities YouTube Engagement How To 136

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 140

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

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Advertising Social Media Strategy Authentication 262

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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B2B Communities Apple Hosting 116

Convince & Convert

NOVEMBER 22, 2024

For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners.

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Marketing Apple Loyalty Authentication 141

Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community. The support and excitement you get from your teammates is natural and authentic.

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Authentication Examples Class Team 101

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. At the foundational level are the “Viewers,” providing an entry point for users eager to consume news and engage with community posts.

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Conversation Platform Meeting Construction 97

Social Media Strategies Summit

FEBRUARY 8, 2023

Elevate Community Management Beyond Answering DMs Community management boosts your content in social media algorithms, creates experiences for your audience, and demonstrates that you’re paying attention to the stuff that matters to your followers. But you’ll only enjoy those benefits through true , authentic community management.

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Social Media Google Tips Template 213

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values?

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Trends Social Media Brands Meme 170

Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Likewise, if you’re aiming for community engagement, track the volume of comments on your posts. Their follower relationships are authentic and deep. As a result, the traffic they produce has high conversion potential.

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ROI Social Media UGC Discount 246

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

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LinkedIn Badge Communities How To 131

Ignite Social Media

JUNE 10, 2022

Jumping into this conversation without knowing the weight it carries can result in some pretty embarrassing interactions on social. . This educational value clearly establishes relevance with the holiday and gets them in the conversation in a way that’s important and unique to their audience. . Establish Authenticity .

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Brands Authentication Education Conversation 148

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. By consistently responding to mentions, comments, and conversations, you can build trust, foster loyalty, and stay top-of-mind with your target audience.

Social Media 157

Social Media Strategy Tips Loyalty 157

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 93

Communities Community building Industry Crowdsourcing 93

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Customers are already posting about your brand on social, so brands should leverage those conversations.

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UGC Content Bazaarvoice Hashtag 235

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. All you need to do is access those insights through Reddit social listening and contribute authentically to the community a subreddit has fostered to grow your brand. You won’t find paid influencers here. What is Reddit social listening?

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Reddit Strategy Sentiment Authentication 129

Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. Tell us in the comments!

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Social Media Authentication LinkedIn Ensembli 139

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 108

Communities Social Media Community building Groups 108

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Luckily, there’s an effective hack for removing this conversion obstacle. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

Social Media 245

Social Media Tips Marketing UGC 245

Oktopost

JUNE 12, 2024

Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changing their Pride strategy this year. Showcase LGBTQ+ stories and voices.

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Examples Social Media Microsoft Authentication 30

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Before starting her career in digital marketing, Milena built an online community for pet lovers on Instagram that has over 200k followers. A must-listen episode for any social enthusiast!

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Now marketing teams have joined HR, community relations, and diversity teams in the responsibility of reacting to and communicating a brand’s position on this very touchy subject.

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Activities Social Media Brands How To 167

Buffer Social

JANUARY 3, 2023

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

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LinkedIn Team Hashtag Authentication 142

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

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Tips Authentication LinkedIn Groups 139

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

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Strategy Brands Content UGC 130

Ignite Social Media

MAY 21, 2024

This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success. Measurable Impact and Audience Engagement The community engagement helped us drive impressive results.

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Campaign Engagement Brands Case Study 162

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform. Cultivate a brand community.

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Twitter Survey Trends Hashtag 144

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Because Reddit is a community, not a platform for self-promotion.”

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Reddit How To Marketing Platform 138

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Where it stands out is in the way Johnson uses the platform to communicate with her audience constantly: It’s a great example of how social media is precisely that –– social. And she does it all while maintaining an authentic online presence. Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 223

Social Media Strategies Summit

AUGUST 21, 2024

A consistent, authentic voice that reflects your brand values helps you stand out in the crowded social media landscape and connect with your target audience on a deeper level. It’s a great tactic because refining your value proposition can boost your conversion rates by 33.8%. It’s not just about what you say, but how you say it.

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Social Media Tips Brands Marketing 231

Convince & Convert

JULY 14, 2021

You need to gradually build trust and a community of people who look forward to your updates. Don’t forget to monitor that traffic to be able to adjust your updates and CTAs to get more clicks and higher conversions. Instagram can be an effective marketing platform that will help you build brand trust and authenticity.

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Instagram Strategy Marketing Upcoming 217

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

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Issues Survey Campaign Authentication 141

Sprout Social

MARCH 18, 2020

Social media has been driving a lot of conversations around our current global crisis. That communication is powerful, but not nearly as powerful as when the conversation turns into real connection among distant and sometimes disparate individuals. Get a pulse on the conversation . This is all about relevance.

Social Media 143

Social Media How To Communities Conversation 143

Sprout Social

OCTOBER 13, 2022

Creating an engaged brand community requires building an emotional connection with your followers, whether you pull at their heartstrings or make them laugh until they cry. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign. Tap into your audience.

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How To UGC Authentication Campaign 144

Hootsuite

SEPTEMBER 27, 2021

Embrace authenticity. But that’s exactly why authenticity hits hard. I dare you to find me some more authentic content than this smiling baby. Partner with an influencer or an influential community member for a social media takeover , product collaborations or even a virtual interview or conversation.

Products 145

Products Social Media Brands Meme 145

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218