Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community building 212

Community building Communities Hubspot Guidelines 212

Social Media Strategies Summit

MARCH 12, 2025

Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent. Source: linkedin.com On the other hand, you can also humanize your brand by focusing on your audience and describing your relationships in an authentic way.

Products 147

Products Social Media Brands How To 147

Social Media Strategies Summit

JANUARY 26, 2023

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. In this group we want you to feel a sense of community, friendship and learning.

Groups 246

Groups Groups Communities Engagement 246

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. To build those connections authentically, your niche/s should align with your brands values and goals as well as those of your audience.

Social Media 88

Social Media How To Hashtag Authentication 88

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. Creativity is key here—let your products shine in a way that’s engaging and authentic. Don’t be shy. Cross-promotion is key.

Retail 123

Retail Social Media How To UGC 123

Sprout Social

DECEMBER 20, 2024

These win-win scenarios allow brands to tap into the creator’s engaged audience and benefit from their creativity and authenticity, while creators get paid for their work and gain exposure to new audiences. Prioritize authenticity : When creating TikTok branded content, its important to remember to prioritize authenticity.

Brands 127

Brands Content How To Authentication 127

Sprout Social

SEPTEMBER 12, 2024

By attracting their followers’ attention with compelling content, your partners can introduce your brands to new audiences in a meaningful, authentic way. Incorporating influencers in the conception stage for campaigns can make the content feel more authentic and true to their unique niche. You should meet your audience where they are.

Social Media 137

Social Media Content How To Sentiment 137

Hootsuite

OCTOBER 9, 2024

With a social media listening strategy (and the right tools), brands can track and analyze these conversations. From the good to the bad to the to-be-improved, social listening lets you collect and treat these conversations as real-time customer feedback. Which other conversations are you showing up in? The result? Top themes.

Examples 112

Examples HootSuite Sentiment UGC 112

Buffer Social

MARCH 26, 2025

Engagement Rate Video 3,383 112 20 3.64% Image 5,062 150 19 3.51% Text 1,777 40 26 3.48% Carousel (Document) 3,606 80 9 2.63% Despite video making up 76% of my posts, image posts generated the highest average impressions (50% more than video), while text posts drove the most conversations. Just ensure you're offering value in return.

LinkedIn 108

LinkedIn Authentication Patterns Metrics 108

Ignite Social Media

DECEMBER 20, 2024

We advise you use these insights to help decide how (and if) your brand should participate in the conversation on future MLK Days and holidays alike. Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. Heres a roundup of the Good, the Bad, and the Why!?

RFP 114

RFP Social Media Review Trends 114

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 126

Social Media Brands Reddit B2B 126

Sprout Social

JANUARY 24, 2025

Authenticity matters UK consumers value authenticity. This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. This has built a loyal community that aligns with their values. Their authentic voice helps them stand out in a crowded market.

Trends 104

Trends Social Media Loyalty Authentication 104

Sprout Social

APRIL 10, 2025

His success has been in part due to embracing his local community and the region of Wakefield, showing the strength of community engagement on UK TikTok. UK Gaming TikTok The UKs gaming TikTok community is growing, with TikTok itself sponsoring the UKs EGX gaming show to support more gaming content on the platform.

Trends 102

Trends Engagement Content Influencer 102

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Communities 138

Communities Social Media Authentication Loyalty 138

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 80

Reddit Statistics Brands Authentication 80

Social Media Strategies Summit

JUNE 11, 2025

From short tutorials to tool breakdowns, their videos are practical, well-edited, and clearly made for the community they serve. Having a third-party blog publish this comparison adds additional weight to the favorable comparison and eliminates any sense of bias that may be an obstacle to the conversion. Source: smash.vc

Real Estate 165

Real Estate Content UGC Comparison 165

Ignite Social Media

JANUARY 7, 2025

Broadcast Channels Get Interactive Broadcast Channels have evolved from a one-way street into a vibrant community space. You can now engage in two-way conversations with your audience through replies, and spark discussions using custom prompts. But you can change these settings if you want to open up the conversation to more people.

Features 112

Features Instagram FeedBurner MySpace 112

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. For example, Over the next three months, we will use this new platform to grow our community by X%. But maintaining the status quo is a bigger one.

Social Media 115

Social Media Survey Communities Proposal 115

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous!

Influencer 332

Influencer Brands Privacy Policies 332

Sprout Social

SEPTEMBER 19, 2024

Establishing clear benchmarks and KPIs allows you to directly link social traffic from influencers to conversions. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

Influencer 129

Influencer Campaign CPM Sentiment 129

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Communities 143

Communities Engagement Tools Tweetdeck 143

Oktopost

SEPTEMBER 2, 2024

In a conversation about humanizing B2B, the power of community management couldn’t be missed. Bella Rose highlights how responding to comments and engaging with followers can boost brand perception and online community strength. She donned a bee costume and created office parody videos that quickly became fan favorites.

B2B 77

B2B Social Media How To Meme 77

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Statistics 78

Statistics Social Media Reddit Authentication 78

Keyhole.co

MAY 27, 2025

Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Too many treat social media like a megaphone instead of a conversation. Too many treat social media like a megaphone instead of a conversation. Thats the social media gap in B2B marketing.

Communities 52

Communities Sentiment B2B Trends 52

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Conversion. It makes it easy to pull reports for all of your favorite networks in one spot. Engagement.

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Hootsuite

MAY 1, 2025

The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. Authenticity wins across all platforms. But not every collab delivers results.

Influencer 93

Influencer Examples Campaign Marketing 93

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Supplying the Fuel for Artificial Intelligence A key driver behind Aha Communitys success is its Korean language corpus model.

Reddit 78

Reddit Authentication Communities Privacy 78

Bill Hartzer

DECEMBER 11, 2024

This quiet phenomenon, where casual conversations spark consumer decisions, challenges the notion that only big-name influencers drive trends. Smaller voices, often overlooked, carry immense sway in their communities. Nano-influencersthose with fewer than 10,000 followersmay lack celebrity reach but thrive on authenticity.

Influencer 78

Influencer Authentication Collaboration Study 78

Buffer Social

MARCH 16, 2023

In this interview, we discuss all things content creation – from favorite platforms to her advice for creators on showing up authentically online. Another goal is to explore my city, Atlanta, and build community there. What advice would you give creators who may be worried about showing up authentically online?

Authentication 128

Authentication LinkedIn Social Media Influencer 128

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 145

Communities YouTube Engagement How To 145

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits).

Reddit 98

Reddit Tips HootSuite Marketing 98

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Conversation 144

Conversation Twitter Hosting Forums 144

Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community. The support and excitement you get from your teammates is natural and authentic.

Authentication 125

Authentication Examples Class Team 125

Sprout Social

MAY 19, 2025

Feeds: Explore and pin community-curated timelines (more on these in the next section!) Custom Feeds will show you feeds built around certain keywords, post styles or communities. Want to keep up with a specific community or avoid certain content types? Focus on genuine, authentic connections and conversations.

Feedly 80

Feedly Feed Authentication Microblogging 80

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 145

Conversation Review Marketing How To 145

Hootsuite

JANUARY 14, 2025

Community Managers can only moderate comments and suspend or remove people from the page. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Go beyond posts and think about connections, says Andreea Constantin , head of brand marketing and communities at LearnWorlds.

Tips 112

Tips Facebook HootSuite How To 112