The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
How to Build a Community that Thrives
FEBRUARY 26, 2015
During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” To be effective, your social strategy should include insight from all of the above. PR Owns Social Media. PR firms?
3 Steps to Responding to Trends on Social Media
Ignite Social Media
SEPTEMBER 28, 2016
One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are two components to trend discovery: a listening tool and your community manager.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Increase Your Social Engagement. Why: How do you break through the noise on social media?
Why the Boston Globe Shouldn’t Be Building Community on Facebook
FEBRUARY 8, 2017
——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community? But online communities? Amen–my favorite topic!
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Built a community of 13,000. What’s a marketer to do?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. 9 B2B Social Media Marketing Stats and Facts. Iconsive ).
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. Contrary to wedding crashing, crashing conversations online can be much less stressful and far more productive. This time, I went alone.
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Facebook and Google+ are more conversational. Viola!
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur). The image went viral.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. Let’s get the conversation started. Go Dark.
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan!
Marketing, community, support or all of the above?
MARCH 1, 2014
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Marketing, community or both? Tweet.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. I built a community. Building Community. I wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value. Get conversations started.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. FOUND the ROI of Social Media for B2B Marketers!
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm.
What Makes Successful Social Media Content Different?
Ignite Social Media
FEBRUARY 7, 2017
While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content.
Social Media Breeds PR Laziness
APRIL 9, 2012
And I think it’s a great topic of conversation today. Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. Unfortunately, he’s right.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med.
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. Your goal is to have a conversation, not an interrogation.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures.