Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

3 Steps to Responding to Trends on Social Media

Ignite Social Media

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation.

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. Why you must plan your conversion funnel, hope is not a strategy.

Social media for start-ups: Connect, converse and grow!

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Social media is no more the next thing. Why do start-ups adhere to social media so vigorously?

5 Social Media Copy Writing Tips

Ignite Social Media

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Have you ever been in a conversation with someone and thought “Wow…this person just gets me”? It’s the same with social media.

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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” The first task they are assigned is helping to complete this social media audience analysis and strategy worksheet which today I am also sharing with you!

Six Examples of Great Community Management

Ignite Social Media

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand.

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. It’s easy to see with just a quick check of Twitter that slang use is a huge part of social media culture for consumers at large.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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The Value of Community Management and Customer Interception

Ignite Social Media

Depending on your business objectives, social media marketing can wear multiple hats. Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the most part, straightforward.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. However, as I discussed in detail in episode 218 of the Social Zoom Factor podcast , social marketers must also have a solid understanding of business and marketing.

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The Future of Community Management

Ignite Social Media

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task.

Q4 Social Media Updates

Ignite Social Media

Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. LinkedIn has redesigned business pages to improve the experience for their communities. This gives these admins the opportunity to track industry trends and topics so their business can be involved in conversation s. Want to say in the loop on all things social ?

February Social Media Updates

Ignite Social Media

It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates. Community Managers, rejoice!

Shape Up Your Social Media For 2019

agora pulse

So how about we shape up your social media for 2019? Ready for your social media workout? It’s no different for social media managers. Social media management in 2019 is intense. A little less conversation, a little more action please!

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

In the growing world of social media, user experience and customer service are playing an ever-crucial role. Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. What is your community not-so-interested in?

7 Ways Social Media Managers Can Publish Smarter

agora pulse

As a social media manager, you have a lot of responsibilities. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening.

Content for the Customer Journey – Phase III: Conversion

Ignite Social Media

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating.

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.).

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Social Media Content: Quality > Quantity

Ignite Social Media

It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. This also gives the community manager some organization and peace of mind when planning ahead and executing a community’s content.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. How is your video content serving your community?

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device?

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. Special Tricks.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

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The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM).

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. So you think you know your audience?

Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. During a tragedy, individuals on social media channels don’t care about hearing from your brand.