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Reddit Announces New Conversation Research Tools and Updated Ad Options

Social Media Today

Reddit has announced a new community insights element , which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Reddit’s refined and improved its dataset, providing a new way to access this collective knowledge.

Reddit 159
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8 Simple Rules of Engagement for Your Social Communities

Social Media Strategies Summit

When you encounter tough conversations, approach them with kindness and empathy. Conversely, if people see that youre staying silent, they may judge you for ignoring the problem. But she lists some examples of people and conversations you dont need to engage with: True trolls: People with no real connection to your account.

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How I Turned One Community Conversation Into Weeks' Worth of Content

Buffer Social

So, a few weeks ago, instead of forcing it, I tried something different that I should be doing way more often: I asked my community. The questions turned into posts, the posts sparked new conversations, and suddenly, my content strategy was rooted in real-time dialogue with the people I’m trying to reach. And it worked.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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The Power of Niche Targeting: How Marketers Can Win by Thinking Small

Convince & Convert

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S.

Marketing 142
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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?