INDUSTRY INSIGHTS YOUR PEERS ARE READING
A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all? MORE
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both? MORE
These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach. MORE
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. MORE
The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. MORE
Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Yet, with the demand for new communities and the never-ending desire to increase engagement, such best practices for moderation become overlooked. MORE
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager? MORE
The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level. MORE
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? I’m constantly asked questions about where to start and who the online community players are. Featured From the Trenches Industry Insider Open Community MORE
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! There is nothing like it on the market today! MORE
Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. MORE
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday! MORE
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. MORE
And associations need to do if it they’re shopping around for an online community platform. It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! Due diligence. It’s a real thing. MORE
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . MORE
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. MORE
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. MORE
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. MORE
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. MORE
The Community Roundtable’s seminal State of Community Management Report 2018 is out!! “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value. MORE
I decided that first off, I needed to look at this campaign from our target market’s point of view. Even on our limited budget, deciding to use social listening and a few qualitative interviews gave me the chance to step inside the target market’s shoes. MORE
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs. MORE
So obviously associations–even small ones–are willing and able to pay dues to ASAE and many other associations that support other disciplines within associations–marketing, PR, information management, accounting, publications….basically Would you join an association for community managers? MORE
Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. MORE
Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members? MORE
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community. MORE
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Identifying trends / topical market research. MORE
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community. MORE
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g. MORE
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both? MORE
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!). MORE
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Let’s look at a few key parts of the community. MORE
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. MORE
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community. MORE
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs. MORE
One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. MORE
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management? MORE
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica. MORE
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community. MORE
Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? Social media has a very different rhythm than other marketing channels. MORE
about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary. MORE
Waxing UnLyrical
MARCH 11, 2019
I decided that first off, I needed to look at this campaign from our target market’s point of view. Even on our limited budget, deciding to use social listening and a few qualitative interviews gave me the chance to step inside the target market’s shoes.
Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?
SocialFish
FEBRUARY 14, 2019
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.
Waxing UnLyrical
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.
Ignite Social Media
FEBRUARY 18, 2019
Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? Social media has a very different rhythm than other marketing channels.
Waxing UnLyrical
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday!
Waxing UnLyrical
APRIL 29, 2015
Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.
The Realtime Report
JANUARY 29, 2019
Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Yet, with the demand for new communities and the never-ending desire to increase engagement, such best practices for moderation become overlooked.
Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?
Mindjumpers
NOVEMBER 22, 2012
The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning.
Waxing UnLyrical
JUNE 3, 2011
about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.
Waxing UnLyrical
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.
SocialFish
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
SocialFish
FEBRUARY 13, 2019
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
SocialFish
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Let’s look at a few key parts of the community.
Mindjumpers
SEPTEMBER 14, 2012
The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level.
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer.
Waxing UnLyrical
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.
Waxing UnLyrical
DECEMBER 20, 2012
One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.
SocialFish
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.
SocialFish
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.
SocialFish
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.
SocialFish
FEBRUARY 14, 2019
And associations need to do if it they’re shopping around for an online community platform. It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! Due diligence. It’s a real thing.
SocialFish
APRIL 29, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?
SocialFish
MAY 30, 2018
The Community Roundtable’s seminal State of Community Management Report 2018 is out!! “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value.
SocialFish
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? I’m constantly asked questions about where to start and who the online community players are. Featured From the Trenches Industry Insider Open Community
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? .
Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.
SocialFish
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.
Ignite Social Media
MAY 27, 2016
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task.
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?
Social Media Citizens
OCTOBER 10, 2011
Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?
Waxing UnLyrical
APRIL 5, 2018
These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! There is nothing like it on the market today!
SocialFish
NOVEMBER 30, 2015
So obviously associations–even small ones–are willing and able to pay dues to ASAE and many other associations that support other disciplines within associations–marketing, PR, information management, accounting, publications….basically Would you join an association for community managers?
Harp Interactive
APRIL 30, 2012
A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all?
Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.
Convince & Convert
AUGUST 5, 2014
Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.
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