A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all? MORE
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both? MORE
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Creating Community With Nestivity. MORE
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. MORE
With that, I know that The Vogue has successfully completed the biggest struggle of social media marketing: understanding what your followers want. Build your community using relevance and use something you can have through an email newsletter: conversation. MORE
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives. MORE
The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin MORE
Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’. MORE
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. MORE
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? I’m constantly asked questions about where to start and who the online community players are. Featured From the Trenches Industry Insider Open Community MORE
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S. MORE
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday! MORE
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. MORE
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. MORE
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . MORE
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. MORE
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. MORE
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. G: How did you build your experience as community manager? G: What are you top resources for community management? MORE
The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery. MORE
So obviously associations–even small ones–are willing and able to pay dues to ASAE and many other associations that support other disciplines within associations–marketing, PR, information management, accounting, publications….basically Would you join an association for community managers? MORE
Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. Senior advocacy marketing manager Kelly McMichael said in a blog post that the program is aimed at enabling developers to form their own communities worldwide and connect with each other locally, or with the @TwitterDev team. We’re ecstatic about the momentum of the communities and how this program will take connecting developers to the next level. MORE
Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. MORE
Guest post by Teri Carden and Ben Martin of Online Community Results. And associations need to do if it they’re shopping around for an online community platform. HigherLogic : This online community vendor is the market-share leader in the association and nonprofit space. MORE
What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? But first, if you’re new to Instagram, this deck might be helpful: The Ultimate Guide To Instagram Marketing from Ross Simmonds. MORE
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community. MORE
» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK. MORE
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Identifying trends / topical market research. MORE
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community. MORE
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. MORE
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers? MORE
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!). MORE
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Let’s look at a few key parts of the community. MORE
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. MORE
The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. This probably isn’t the case for some of the other “community managers” for other organizations. MORE
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs. MORE
Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. And yet, most CEOs and executives probably would respond with a blank stare if you asked them about community management and/or social business. MORE
The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners? MORE
Jarche believes that communities of practice are at least one part of the answer, because they can sit in between external networks (where you find diversity of experience and thought) and the internal teams (staff or volunteers) who are actually doing the specific and complex project work. MORE
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community. MORE
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica. MORE
about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary. MORE
Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. MORE
SocialFish
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
Waxing UnLyrical
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.
Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?
Waxing UnLyrical
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday!
Waxing UnLyrical
JUNE 3, 2011
about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.
SocialFish
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.
Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.
SocialFish
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Let’s look at a few key parts of the community.
Janet Fouts
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?
SocialFish
MAY 23, 2013
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Identifying trends / topical market research.
Convince & Convert
AUGUST 5, 2014
Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.
SocialFish
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.
Mindjumpers
NOVEMBER 22, 2012
The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning.
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.
SocialTimes Twitter
NOVEMBER 3, 2016
Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. Senior advocacy marketing manager Kelly McMichael said in a blog post that the program is aimed at enabling developers to form their own communities worldwide and connect with each other locally, or with the @TwitterDev team. We’re ecstatic about the momentum of the communities and how this program will take connecting developers to the next level.
SocialFish
AUGUST 3, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin
Ignite Social Media
MAY 27, 2016
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task.
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983.
SocialFish
MAY 1, 2012
Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. And yet, most CEOs and executives probably would respond with a blank stare if you asked them about community management and/or social business.
SocialFish
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? .
Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.
Firebelly
OCTOBER 28, 2011
With that, I know that The Vogue has successfully completed the biggest struggle of social media marketing: understanding what your followers want. Build your community using relevance and use something you can have through an email newsletter: conversation.
Convince & Convert
MAY 15, 2014
Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’.
SocialFish
FEBRUARY 28, 2012
Jarche believes that communities of practice are at least one part of the answer, because they can sit in between external networks (where you find diversity of experience and thought) and the internal teams (staff or volunteers) who are actually doing the specific and complex project work.
Harp Interactive
APRIL 30, 2012
A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all?
SocialFish
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.
Unspoken
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Creating Community With Nestivity.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.
SocialFish
OCTOBER 6, 2015
Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives.
SocialFish
DECEMBER 18, 2014
Guest post by Teri Carden and Ben Martin of Online Community Results. And associations need to do if it they’re shopping around for an online community platform. HigherLogic : This online community vendor is the market-share leader in the association and nonprofit space.
SocialFish
JULY 31, 2014
The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?
Convince & Convert
FEBRUARY 14, 2014
» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. G: How did you build your experience as community manager? G: What are you top resources for community management?
SocialFish
MARCH 28, 2012
The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery.
Waxing UnLyrical
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.
Akamai Marketing
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. This probably isn’t the case for some of the other “community managers” for other organizations.
SocialFish
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? I’m constantly asked questions about where to start and who the online community players are. Featured From the Trenches Industry Insider Open Community
Webbiquity SMM
MAY 23, 2017
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.
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