Sprout Social

MAY 22, 2025

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

Social Media 116

Social Media Marketing Campaign Influencer 116

Ignite Social Media

MAY 21, 2025

Community management is no longer optional. What Is Community Management? Community management is the practice of cultivating and engaging with online communities centered around a brand or organization. Underestimating the power of comment sections to drive conversions and community. Our Take: Dont Just Post.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Buffer Social

MAY 14, 2025

So, a few weeks ago, instead of forcing it, I tried something different that I should be doing way more often: I asked my community. I heard from freelancers, strategists, job seekers, creators, and community managers — each with their own angle on what they were navigating. Not in a vague, “what should I post about?”

Communities 103

Communities Conversation Content Remix 103

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 126

Influencer Campaign CPM Sentiment 126

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 118

Marketing HootSuite Affiliate marketing Price 118

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Reddit 97

Reddit Tips HootSuite Marketing 97

Social Media Strategies Summit

JANUARY 25, 2024

But why does that matter from a marketing perspective? Building a Social Media Community Think about your own network for a second: how many loved ones do you communicate with via multiple platforms? However, it’s important to remember that building a community on social media is tough. Most other people are the same.

Communities 279

Communities Social Media Engagement Transportation 279

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 129

Social Media Strategy Marketing Influencer 129

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media 117

Social Media Strategy Marketing How To 117

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

Social Media 147

Social Media Lurker Marketing Team 147

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

Campaign 235

Campaign Social Media Instagram Organization 235

Sherrilynne Starkie

JULY 7, 2025

But for LinkedIn’s community of professional communicators, the story hit. Social media has changed drastically since it first was adopted into marketers’ toolkits and our approaches have to change with it. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact.

Organization 221

Organization Authentication Education Energy 221

Ignite Social Media

JULY 11, 2025

Not only is Reddit booming as a social platform, it has also completely taken over Google search engine results, making it an ideal target for brands and marketers hoping to get their products at the top of search results. For social media marketers , Reddit represents an untapped goldmine of authentic engagement and high-intent traffic.

Reddit 78

Reddit Social Media Marketing FeedBurner 78

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 309

Social Media Tips Marketing HootSuite 309

Sherrilynne Starkie

JUNE 23, 2025

Mix broad tags (#marketing) with niche ones (#EmailMarketingTips). Build a Real Community Follower counts are nice, but loyalty is better. One client, a local hospice built meaningful connections, deepened community support, and unlocked surprising opportunities just by being intentional and responsive on social.

Social Media 221

Social Media Meme Hashtag Metrics 221

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 98

Template Templates Influencer Strategy 98

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections.

Social Media 122

Social Media Survey Marketing Influencer 122

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 104

Authentication Influencer Marketing How To 104

Social Media Today

JUNE 16, 2025

Reddit has announced a new community insights element , which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Reddit’s refined and improved its dataset, providing a new way to access this collective knowledge.

Reddit 158

Reddit Research Conversation Press Release 158

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 145

YouTube B2B Reputation Organization 145

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 112

Template Templates Social Media Strategy 112

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 325

Trends Social Media UGC Marketing 325

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 92

Sports Social Media Marketing Fashion 92

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 110

Conference Social Media Marketing Price 110

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 99

Facebook HootSuite Marketing Groups 99

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 302

Research Report Social Media CPM 302

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 98

Social Media Marketing Banking Sports 98

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brands 161

Brands B2B How To Loyalty 161

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 122

Tools Marketing Price Hubspot 122

Sprout Social

JULY 1, 2025

In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. If it feels like marketing, we’re out. To reach Millennials, brands should invest in emerging networks, stay true to their brand ethos and center social in their go-to-market strategies.

Social Media 74

Social Media Marketing Survey Trends 74

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 264

Social Media Tips Marketing UGC 264

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. As such, I don’t get overly surprised nor excitable these days. That’s still true.

Brands 164

Brands Case Study SMS Price 164

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 91

Influencer Examples Campaign Marketing 91

Social Media Strategies Summit

APRIL 29, 2025

Creating Engaging Video Content for Different Platforms Every higher ed social media marketer wants to create more engaging video content. However, to be clear, shes not suggesting giving students control of your entire social media marketing strategy. Give them an opportunity to bounce ideas and even to grab a camera.

Education 204

Education Video Content Authentication 204

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Data 142

Data Marketing Survey Organization 142

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 121

Social Media Brands Reddit B2B 121